Research Methodology – Sustainable Tourism Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Sustainable Tourism Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Sustainable Tourism Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Global and regional travel trends
- Travel policies and regulations
- Consumer behavior and preferences
- State of the environment
- Technology and Innovation in the tourism sector
- Current and projected economic conditions
- Level of awareness about sustainable tourism
- Types and number of sustainable tourism service providers
- Pricing of sustainable tourism services
- Investments in sustainable tourism sector
Key Market Indicators
- World Tourism Organisation's (UNWTO) annual report on sustainable tourism
- Number of tourists practicing sustainable tourism
- Overall tourism market size
- Annual growth rate of the sustainable tourism sector
- Market share of sustainable tourism providers
- Travel and Tourism Competitive Index
- Global Sustainable Tourism Dashboard statistics
- The average amount spent by tourists on eco-friendly services
- Number of establishments or entities focused on sustainable tourism
- Rate of repeat customers in sustainable tourism
Growth Trends
- Rising awareness about sustainability and conservation
- Increasing integration of technology in sustainable tourism
- Government initiatives promoting sustainable tourism
- Increase in eco-friendly accommodations and transport options
- Growing trend of eco-adventure tourism
- Growth in sustainable tourism after the impact of COVID-19
- Preference for local and community-based tourism
- Growth of sustainable tourism in emerging markets
- Increase in certification programs and standards for sustainable tourism
- Growth in education and promotion about sustainable travel practices
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Sustainable Tourism Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Sustainable Tourism Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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