Research Methodology – Telehealth Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Telehealth Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Telehealth Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of current and potential users of telehealth solutions
- Revenue generated by telehealth service providers
- The size and growth rate of the healthcare sector in different regions
- The extent and effectiveness of government support and regulations for telehealth
- Level of technology acceptance and digital literacy among the population
- The number and size of companies providing telehealth services, their market share, and their growth rates
- The breadth and variety of services offered in the telehealth market
Key Market Indicators
- The growth rate of the telehealth market
- The market share of top telehealth companies
- The size of government investment in telehealth
- Global and regional healthcare expenditure trends
- The rate of technology penetration and digital literacy in the population
- Trends in population health status and disease prevalence
- Adoption rates of telehealth solutions by healthcare providers
Growth Trends
- Increasing acceptance and use of telehealth due to the COVID-19 pandemic
- Rapid technical advancements improving telehealth service quality and availability
- The rising need for accessible healthcare in remote and underserved areas
- Growing emphasis on preventive care and chronic disease management through telehealth
- Integration of AI and big data technologies in telehealth for better disease prediction and treatment
- Increased government support and favorable regulations boosting telehealth growth
- Partnerships and collaborations between telehealth companies and traditional healthcare providers
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Telehealth Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Telehealth Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights