Traditional Meat and Meat Products Market

Market Overview

The global traditional meat and meat products market size was valued at USD 43.44 billion in 2023. It is estimated to reach USD 90.14 billion by 2032, growing at a CAGR of 8.45% during the forecast period (2024–2032). The world's population is continuously expanding, leading to an increased demand for food, including traditional meat and meat products. As more people enter the global market, the demand for protein-rich foods such as meat is expected to rise.

Moreover, urbanization trends, particularly in emerging economies, lead to changes in dietary habits. Urban dwellers often have higher incomes and access to a wider variety of foods, including meat products. This shift towards urban living contributes to the growth of the traditional meat market.

Traditional meat and meat products are foods created from animal tissues utilized as human sustenance after going through various processes such as cooking, salting, smoking, or adding other ingredients. These goods can come from various animals, such as beef, pork, chicken, alligator, farm-raised deer, turtle, domestic rabbit, crawfish, and shrimp. Traditional meat products are frequently connected with specific groups or areas and are distinguished by their distinct cooking methods and ingredients. 

The term "meat product" refers to culinary items derived entirely or partially from meat or another component of an animal corpse, such as beef, pork, chicken, alligator, farm-raised deer, turtle, domestic rabbit, crawfish, or shrimp. Traditional meat products include sausages, which have a lengthy history and tradition, with the first recorded mention reaching back to 3000 BC in Sumerian society. Traditional meat and meat products are significant in various industries, including food, agriculture, and livestock farming.

Highlights

• Red meat dominates the product type segment
• Household consumption dominates the application segment
• Asia-Pacific is the highest shareholder in the global market

Market Dynamics

Traditional Meat and Meat Products Market Drivers

Growing Need for Protein

Increased food production, particularly of protein-rich sources like meat, is becoming increasingly crucial as the global population continues to expand. This rising demand presents a significant opportunity for traditional meat products to capture a broader market share. In the face of rapid urbanization, especially in developing nations, dietary habits are swiftly evolving. Despite the emergence of convenience foods, meat remains a staple source of protein in urban areas. The rise in disposable incomes across various regions has empowered consumers to elevate their meat consumption, particularly in nations where previous restrictions may have limited access to such protein sources.

For example, according to a report by The Wall Street Journal titled "Rising Disposable Incomes in Southeast Asia Drive Increased Demand for Meat and Seafood Products," economic prosperity in Southeast Asia is catalyzing a notable shift in dietary preferences towards protein-rich animal products. This trend underscores the significant impact of economic growth on dietary habits and underscores the growing importance of meat and seafood in the region's culinary landscape. Moreover, as urbanization continues and lifestyles become more fast-paced, the convenience and nutritional value offered by meat products further solidify their position as a favored choice among consumers.

Traditional Meat and Meat Products Market Restraint

Rising Health Issues

As public awareness of the potential health risks associated with excessive red meat consumption continues to rise, a segment of consumers is scaling back their intake or seeking alternative protein sources. Concerns regarding conditions such as heart disease, certain cancers, and type 2 diabetes have prompted a shift in dietary habits for many health-conscious individuals. Further, the high sodium content, nitrates, and nitrites found in processed meats have led some consumers to eschew these products. Despite the enduring appeal of traditional meat and meat products driven by convenience, protein demand, and cultural significance, the global market faces multifaceted challenges.

Heightened consumer awareness of animal welfare, sustainability, and health considerations has catalyzed a shift in preferences and purchasing behaviors. This evolving landscape has been further influenced by the emergence of substitute proteins, intensifying competition within the industry. In navigating these complexities, the traditional meat industry's capacity to adapt to changing consumer preferences and address environmental concerns will be pivotal in shaping its future trajectory. Embracing innovation in production methods, diversifying product offerings, and implementing sustainable practices will be imperative for the industry's resilience and long-term viability.

Traditional Meat and Meat Products Market Opportunities

Rising Prioritization of Sustainability and Health

Catering to the expanding market of health-conscious consumers involves offering premium meat products that adhere to stringent welfare standards, are fed organic feed, and undergo minimal processing. By adopting such practices, traditional meat can be positioned as a sustainable and healthful option capable of commanding a higher price point. Emphasizing the advantages of naturally raised and grass-fed animals appeals to consumers seeking healthier and more environmentally friendly meat. Implementing transparent supply chain procedures that trace meat from farm to plate empowers consumers to make informed decisions about the sourcing and production methods of the meat they consume. This transparency fosters trust and aligns with the values of conscientious consumers.

For example, a report by The Guardian highlighted Patagonia Provisions' debut of a beef line sourced from cows raised on regenerative farms. This initiative resonates with environmentally conscious consumers, showcasing a commitment to sustainable agricultural practices and ethical sourcing. Such endeavors meet the demand for premium meat products and contribute to the growing movement toward more sustainable and transparent food systems.

Regional Analysis

Based on region, the global traditional meat and meat products market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

Asia-Pacific Dominates the Global Market

Asia-Pacific is the most significant global traditional meat and meat products market shareholder and is expected to expand substantially during the forecast period. Rapid economic growth in nations such as China, India, and Southeast Asia bolsters disposable incomes and fuels demand for meat and alternative protein sources. Poultry, encompassing chicken and turkey, reigns as the most prevalent meat type in the region due to its affordability and perceived health benefits. Pork also holds a prominent position, notably in China. Although the consumption of red meat is on the rise, particularly in urban areas, its growth trajectory lags behind that of poultry. Notably, China's endeavors to bolster pork production reflect the region's escalating appetite for meat, highlighted in a Financial Times article.

Furthermore, Asia-Pacific's swift urbanization is reshaping dietary habits, with urban residents displaying a preference for convenient protein sources like meat. In certain parts of the region, plant-based meat alternatives may face challenges in terms of availability and affordability compared to North America and Europe. Overall, the region's economic prosperity, cultural inclinations towards pork and poultry, and the perceived health advantages and cost-effectiveness propel the Asia-Pacific towards becoming the global leader in traditional meat products.

North America emerges as the fastest-growing region during the forecast period. Historically, red meat, particularly beef, has held a prominent position in North American diets. However, evolving health consciousness among consumers is driving a shift towards poultry and other alternative proteins perceived as healthier options. Despite concerns over the health implications of red meat consumption, processed meat remains popular in North America, owing to its convenience.

Moreover, noteworthy collaborations between traditional meat producers and cultured meat companies suggest a potential shift towards more sustainable meat options in North America. While convenience continues to drive the high consumption of processed meat, a growing number of consumers are opting for healthier alternatives such as chicken and other protein sources. This evolving landscape underscores changing consumer preferences and the industry's response to meet demand for convenience and healthier options.

Segmental Analysis

The global traditional meat and meat products market is bifurcated into types and applications.

Based on types, the global traditional meat and meat products market is segmented into red meat, poultry, processed meat, and seafood.

The red meat segment dominates the global market. Red meat is defined as any meat containing a higher proportion of myoglobin protein compared to white meat. In contrast, white meat typically refers to non-dark meat sourced from poultry or fish, excluding certain parts like the leg and thigh, which are considered dark meat. Regular consumption of unprocessed and processed red meat has been linked to adverse health effects. Red meat often exhibits a reddish hue when raw and darkens upon cooking, distinguishing it from the paler appearance of white meat both before and after cooking.

From a culinary perspective, red meat primarily encompasses flesh from mature or "gamey" mammals such as cattle, horses, mutton, venison, boar, and hare. In contrast, flesh from young mammals like rabbit, veal, and lamb is categorized as white meat. The dominance of red meat in the traditional meat and meat products market can be attributed to several factors. Its widespread availability, versatility in culinary applications, and the cultural significance of meat consumption across diverse societies contribute to its prevalence.

Based on application, the global traditional meat and meat products market is segmented into household consumption and industrial use.

The household consumption segment owns the highest market share. This segment serves a significantly broader consumer base compared to the industrial sector. Given the diverse cooking preferences and styles of households, a wide variety of meat products are consumed, including different cuts and varieties tailored to individual needs and recipes. Despite the rising popularity of prepackaged meals and convenience foods, many consumers still value the flexibility and control offered by cooking at home using fresh or frozen meat products.

While household consumption currently holds the lead, factors such as evolving consumer lifestyles and the rise of e-commerce grocery shopping are expected to contribute to faster growth in the industrial use segment. The increasing demand for processed and pre-prepared meat products in various food service establishments and manufacturing facilities underscores this trend. Moreover, the blurred lines between household consumption and readily accessible goods for home cooks through e-commerce platforms may further shape the market dynamics.

Recent Developments

• August 2023- Delft-based Meatable Harvest received €32 million in new capital to rapidly expand its cultivated meat products. Meatable, a Dutch food tech firm, said that it has raised €32 million in a fresh investment round, bringing the total amount raised so far to €87 million. The funds will be utilized to expand the company's procedures and speed up the commercial debut. Scaling up and optimizing processes lower production costs, allowing them to compete with traditional meat and reach commercial numbers. Beginning in Singapore, the company's products, such as sausages and pork dumplings
• March 2024 - A French startup that specializes in meatless options is evading the government's new naming regulations by adopting inventive spellings."Boulaites" (meatballs), "neugâtes" (nuggets), and "stêques" (steaks) are some of its new product names. The use of "butchery" terminology like sausage or merguez in the names of meat substitute goods was outlawed on February 27 by order. Farmers and butchers put pressure on lawmakers to approve this legislation, arguing that using these labels to describe non-meat items could mislead and confuse consumers.