Treehouse Glamping Market

Market Overview

The global treehouse glamping market size was valued at USD 159.80 million in 2022. It is estimated to reach USD 324.8 million by 2031, growing at a CAGR of 8.2% during the forecast period (2023–2031). The high prominence of transformational and wellness trips and the rising number of staycations stimulate market growth. A desire to pay for opulent travel and a preference for experience-driven travel over beautiful things are two prominent characteristics influencing consumers' propensity to book a glamping vacation. Young people are exploring and investing in these services due to the availability of superior facilities along with unusual and exotic scenery.

The Global Treehouse Glamping is a treehouse where tourists can stay for a luxury camping experience. Glamping in a treehouse means staying in one with high-end features like electricity, plumbing, heating, and air conditioning. This lodging is good for people who want to enjoy nature without giving up ease. Glamping in a treehouse is becoming increasingly popular because it gives families, couples, and solo tourists a unique holiday experience. Treehouses with hot tubs, fires, and decks with beautiful views are available for travelers to stay in. Treehouse glamping is usually set up in beautiful places like woods, mountains, and lakes, so tourists can enjoy nature while staying in a place that feels like home.

Market Dynamics

Treehouse Glamping Market Drivers

Rising Number of Staycations

Staycations do not allow people to venture out too far, but they do allow them to choose from a wide range of destinations during their time off. This will likely have a positive impact on the treehouse glamping market, where consumers who prefer holidaying in nature luxuriously can also engage in different enjoyable activities like spas, yoga, snorkeling, jungle safaris, and a chance to be close to nature that are provided by various treehouse glamping resorts. While de-stressing and relaxing are key factors expected to drive the treehouse glamping market, the rising preference for eco-tourism and the growing need for a healthy lifestyle are expected to impact this market positively. Thus, the factor mentioned above is expected to boost the global market.

High Prominence of Transformational and Wellness Trips

The evolving trend of transformational travel surrounding wellness trips to restore balance and transform the mind, body, and spirit is expected to drive the treehouse glamping market over the forecast period. Furthermore, the growing preference for domestic travel compared to international travel is likely to boost the domestic treehouse glamping market across the globe as soon as international borders are re-opened. The increasing revival of international trips post-vaccine and virus control is also likely to drive the growth of the treehouse glamping market. Wellness tourism is among the fastest-growing segments in the travel industry, driven by travelers' aspirations for a healthy lifestyle. Thus, the factor mentioned above is expected to boost the global market.

Treehouse Glamping Market Restraint

Competition from Recreational Vehicles

Recreational vehicles are considered to be one of the major restraints for the treehouse glamping industry. While treehouse glamping involves camping with a luxurious twist, recreational vehicles are mobile. They can be driven from one place to another per the people's preference on vacation. If one location is not preferable to consumers, they can take the recreational vehicle and drive to a place more suited to their needs. A recreational vehicle provides more privacy to a family, couple, or group of friends than glamping. One can carry clothes without feeling their weight in the recreational vehicle, and unpacking clothes and necessities becomes less of a hassle. In addition, a recreational vehicle comprises a refrigerator, gas oven, and microwave, which makes camping conditions less stressful. Thus, the competition from recreational vehicles is expected to be a major restraint for the treehouse glamping market over the forecast period.

Treehouse Glamping Market Opportunities

Industry Opportunities

Travelers today have been looking for outdoor experiences that are memorable, luxurious, and close to nature. They want to try new things without considering how much it will cost. Treehouse glamping is a balanced combination of all these features. The rising number of consumers looking for outdoor activities and close-to-nature experiences is expected to present new opportunities for the treehouse glamping market over the forecast period. Due to the sluggish demand for air travel, higher chances of price cuts in airfares will likely provide more opportunities for travelers, leading to a surge in travel plans, particularly domestic travel. This scenario will boost the prevalence of treehouse glamping among younger consumers, particularly millennials. Thus, this is expected to present new opportunities for the treehouse glamping market over the forecast period.

Regional Analysis

Asia-Pacific Dominates the Global Market

Based on region, the global treehouse glamping market is bifurcated into Europe, Asia-Pacific, and Central and South America.

Asia-Pacific is the most significant global treehouse glamping market shareholder and is estimated to grow at a CAGR of 9.2% over the forecast period. In Asia-Pacific, the growth is mainly attributed to the rising expenditure of consumers on travel and accommodation. Thailand is a major contributor to regional market growth, accounting for 12.3% in 2020. It is also thought that visitors from other growing countries, like India, the Philippines, Vietnam, and Australia, will spend more, which will help the region's market grow. Travelers between the ages of 18 and 32 and those between the ages of 35 and 50 are the key consumer groups for treehouse glamping in the Asia-Pacific region. Consumers in this age range desire new travel experiences with their friends and family. Treehouse glamping is a relatively new concept in this region. It offers a range of travel opportunities to consumers, which, in turn, is expected to impact the market positively over the forecast period.

In Europe, rising travel connectivity and rapid high-speed internet penetration have made even the most remote places more accessible to travelers. This drives the need to explore new, exotic, and exciting locations across the region, fueling the treehouse glamping market over the forecast period. France, Italy, and Spain are some of the largest treehouse glamping markets in the region. In Europe, people between 18 and 32 are likelier to go treehouse glamping because of the new experience it offers and this age group's rising preference for adventurous activities. Most consumers in this age group prefer spending on new adventures as opposed to worldly possessions. These factors are expected to impact the glamping sector positively over the next few years.

In Central and South America, tourism is one of the region's most valuable contributors to job creation, economic development, and foreign exchange generation. According to the World Travel and Tourism Council (WTTC), this region ranks fourth on the list of the most crucial tourist regions in the world. Brazil, Colombia, Peru, Chile, and Argentina are the key markets in this region.

Competitive Landscape of the Global Treehouse Glamping Market

Segmental Analysis

Global treehouse glamping is bifurcated into age groups and booking modes.

Based on age group, the global treehouse glamping market is bifurcated into 18–32 years, 33–50 years, 51–65 years, and above 65 years.

The 18- to 32-year old market group is the biggest and is expected to grow at a CAGR of 8.8% over the forecasted period. This age group is driving market demand with their growing interest in travel and tourism. Also, more and more women are going alone, which is a big reason why more women are choosing treehouse camping. 20% of the couples without children who stay in the treehouses are "glampers." So, an important factor driving the treehouse camping market is the growing number of tourists in this age group who have a lot of money to spend. Social media is also driving the growth of treehouse camping. Instagram, Snapchat, Facebook, and Google are transforming the viewpoint of consumers in this segment. Millennials enjoy sharing their glamping experience on social media platforms. This propels the treehouse glamping market among 18–32-year-old consumers.

Based on booking mode, the global treehouse glamping market is divided into online and offline segments. 

The online segment owns the global market and is predicted to exhibit a CAGR of 9.3% over the forecast period. Glamping in treehouses has been moving toward online booking for a while now. The most popular way for customers to book vacations is through mobile phones. With more and more people in every country having access to the internet and smartphones, Treehouse Glamping Service companies are also trying to get more online orders and monthly website visits. Also, since COVID-19 spread worldwide, online planning has become the norm to follow social distance rules. This trend has also been seen with treehouse glamping plans.

Recent Developments

1. May 2023: The winners of the World Glamping Awards for 2023 were named. The awards honor the best camping adventures and places to stay from all over the world. Below are the winners of the 2023 World Glamping Awards
   1. New Zealand's Treehouse Hideaway is the best place to camp in a treehouse.
   2. Treehouse Point in Washington is the best camping resort.
   3. Glamping under the stars in California is the best glamping experience.
2. April 2023: The National Association of Treehouse Builders (NATB) said its yearly meeting would be held in Nashville, Tennessee. Treehouse builders and fans can attend various classes, seminars, and networking events at the gathering.