Research Methodology – TV Distribution Model Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the TV Distribution Model Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the TV Distribution Model Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Number of pay-TV subscribers globally and regionally
- Revenue generated by major TV distribution companies
- Impact of streaming services and cord-cutting trend on pay-TV subscriptions
- Number of households with televisions
- Technological advancement in television broadcasting such as the adoption of HDTV, 4K, and 8K
- Growth rate of satellite TV, cable TV, and Internet protocol television (IPTV) services
- Mergers and acquisitions within the television distribution industry
Key Market Indicators:
- Total revenue generated by television distribution companies
- Rate of cord-cutting (decline in traditional pay-TV subscribers)
- Number of IPTV subscribers
- Number of cable and satellite TV subscribers
- Number of households with Smart TVs or access to streaming services
- Per subscriber revenue for cable, IPTV, and satellite TV
Growth Trends:
- Growth of streaming services and over-the-top (OTT) platforms
- Emerging trend of cord-cutting and cord-nevers
- Increasing preference for subscription video on demand (SVOD) services
- The advent of 4K, 8K, and other advanced visual technologies in broadcasting
- The shift from traditional cable to IPTV based services
- Trend of bundling TV distribution with other services like internet and telephony
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the TV Distribution Model Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the TV Distribution Model Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
