Video on Demand (VoD) Market Size, Share & Growth Chart by 2033

Research Methodology – Video on Demand (VoD) Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Video on Demand (VoD) Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Video on Demand (VoD) Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

The number of subscribers for VoD service.
Total revenue generated by VoD service providers.
The average revenue per user (ARPU) for VoD service.
The market volume in terms of the total number of hours watched.
The penetration rate of VoD service in various regions.
The launch of new services or products in the VoD market.
Mergers and acquisitions activities in the VoD sector.
The competitive landscape, including the market share of major players.

2. Key Market Indicators

Socio-economic indicators like disposable income, changes in lifestyle and leisure time, and Internet penetration rate.
Technological indicators such as the quality of Internet connectivity and the proliferation of smart devices.
Key industry indicators including the level of competition, the presence of potential entrants, and the bargaining power of consumers and suppliers.
Regulatory indicators such as the policy environment, government regulations, and censorship rules.

3. Growth Trends

The increasing trend of online streaming and cord-cutting.
The expansion of original content by VoD service providers.
Growth in adoption of cloud-based VoD services.
Trends toward personalized and targeted advertising.
The proliferation of smart TVs and devices that support VoD services.
Increasing demand for local language content.
Growth in partnerships between VoD providers and telecom companies for better content delivery.

Key Market Indicators

Socio-economic indicators like disposable income, changes in lifestyle and leisure time, and Internet penetration rate.
Technological indicators such as the quality of Internet connectivity and the proliferation of smart devices.
Key industry indicators including the level of competition, the presence of potential entrants, and the bargaining power of consumers and suppliers.
Regulatory indicators such as the policy environment, government regulations, and censorship rules.

3. Growth Trends

The increasing trend of online streaming and cord-cutting.
The expansion of original content by VoD service providers.
Growth in adoption of cloud-based VoD services.
Trends toward personalized and targeted advertising.
The proliferation of smart TVs and devices that support VoD services.
Increasing demand for local language content.
Growth in partnerships between VoD providers and telecom companies for better content delivery.

Growth Trends

The increasing trend of online streaming and cord-cutting.
The expansion of original content by VoD service providers.
Growth in adoption of cloud-based VoD services.
Trends toward personalized and targeted advertising.
The proliferation of smart TVs and devices that support VoD services.
Increasing demand for local language content.
Growth in partnerships between VoD providers and telecom companies for better content delivery.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Video on Demand (VoD) Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Video on Demand (VoD) Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: