Video Streaming Market Size, Share & Trends

Research Methodology – Video Streaming Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Video Streaming Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Video Streaming Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share:

User Subscription Volume: Number of active subscribers on a platform.
Revenue: Revenue generated by video streaming platforms.
Competitive Landscape: Number and scale of companies in the industry.
Geographic Coverage: Area covered and the number of countries where services are provided.
Pricing: Cost of subscription plans offered by providers.
Content Library: Size and diversity of the content library.
Market Penetration: Extent to which the service is utilized in the potential market.
Demand and Supply Analysis: Identifying factors affecting the demand and supply of video streaming services.
Technological Advancements: Adoption and integration of new technologies.

Key Market Indicators:

Subscriber Growth Rate: Rate at which the number of subscribers increases.
Churn Rate: Rate at which customers stop subscribing to the service.
Average Revenue Per User (ARPU): Average revenue generated from each user.
Market Concentration Rate: The share of the top companies in the market.
CAGR (Compound Annual Growth Rate): Yearly growth rate over a specified period of time.
Viewer Engagement Rate: Amount of viewer interaction with the content.
App Download and Website Traffic Statistics: To estimate the interest and usage of a platform.
Time Spent per Viewer: Average watch time by each viewer.

Growth Trends:

Increasing Mobile Streaming Users: Growth in the number of users who stream videos on mobile devices.
Growth in Over-the-top (OTT) Services: Expansion of OTT service providers and streaming platforms.
Emerging Markets: Increase in video streaming demand in developing markets.
Original Content Creation: Growing trend of creating platform-specific original content.
Introduction of New Technologies: Use of technologies like AI, VR etc. in video streaming.
Bundled Services: Trend of companies offering video streaming as part of a package of services.
Partnerships with Telecommunication Providers: Partnerships to offer data packages or special offers.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Video Streaming Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Video Streaming Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: