Research Methodology – Voice-based Payments Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Voice-based Payments Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Voice-based Payments Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of voice-based payment users
- The amount of transactions made through voice-directed payments
- Adoption rate of voice-based payments in various geographic locations
- Technological advancement and investment in voice technology
- Number of active voice devices
- Overall Digital payment market size
- Demographic data (like age, location, income level etc) to help predict the number of likely users
- Growth rate of smart home devices with voice command capabilities
- Government policies and regulations related to digital payments.
Key Market Indicators
- Market size and market share of voice-based payments
- Growth rate of the voice assistant devices market
- Trends in user's spending habits with voice commands
- Trends in eCommerce and digital payments
- Rate of adoption of smart home technology
- Internet accessibility and penetration rate
- Consumer's trust level with regards to using voice-command for payments
- Number of partners and vendors that accept voice-payments
- Rate of technological innovation in digital payments.
Growth Trends
- Increase in use of voice-assistant devices or applications, particularly in smart homes
- The surge in mobile banking and digital transactions over traditional banking
- The increased trust in voice recognition technology and its acceptance as a secure medium for transactions
- Enhancement in artificial intelligence and machine learning to predict user behavior
- Better encryption and security measures in voice-command technology
- Rapid digitalization and increased reliance on touch-less or voice command activities due to pandemic restrictions
- Growth in partnerships between voice-tech companies and payment processors or banks
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Voice-based Payments Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Voice-based Payments Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights