Web Scraper Software Market Size, Share & Trends Analysis Report By Type (General Purpose Web Crawler, Focused Web Crawler, Incremental Web Crawler, Deep Web Crawler), By Application (Content Scraping, Price Monitoring, Contact Scrapping), By Vertical (Retail and E-Commerce, Advertising and Media, Real Estate, Finance, Automotive, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global web scraper software market size was valued at USD 634.53 million in 2023. It is expected to reach USD 1721.81 million in 2032, growing at a CAGR of 13.29% over the forecast period (2024-32). Businesses increasingly rely on data-driven insights to inform strategic decisions and gain competitive advantages. Web scraper software enables organizations to extract, analyze, and utilize data from websites, social media platforms, and online sources, driving demand for web scraping tools.

Web scraping also referred to as screen scraping, web data extraction, web harvesting, etc., is a method for obtaining vast data from websites. The data is gathered and stored in a local file on a computer or in a database in a tabular (spreadsheet) format. Web scraping software can be categorized into two types: first, locally installed on a computer, and second, cloud–browser-based. WebHarvy, OutWit Hub, Visual Web Ripper, etc., are examples of web scraping software that can be installed on computers, whereas Import.io, Mozenda, etc., are examples of cloud data extraction platforms.

Market Dynamics

Web Scraper Software Market Drivers

Increasing Demand from the E-Commerce Sector

The e-commerce sector has experienced substantial growth over the past decade on a global scale and is anticipated to continue to expand at a substantial rate during the forecast period. In recent years, the sector's growth has been further fueled by the increasing prevalence of smartphones and the Internet in developing countries. As a result of the reduced operational costs, numerous new businesses are exclusively operating on the Internet, which allows them to allocate their available funds to product development. In addition, the e-commerce sector has significantly enhanced the consumer experience by enabling them to access products and services from the comfort of their respective homes.

In order to effectively market a product and comprehend the various factors that influence a consumer's decision, companies must process substantial amounts of data. Nevertheless, the majority of organizations are constrained by their limited resources and are only able to allocate a few hours to data collection. Consequently, an increasing number of e-commerce companies are investing in the acquisition of web scrapping software with varying configurations in order to gain a more comprehensive understanding of the marketplace. The demand for web scrapping software is expected to increase significantly as professionals in the e-commerce sector become more aware. Consequently, the global web scraper software market is anticipated to expand during the forecast period due to the increasing demand from the e-commerce sector.

Growing Demand for Business Intelligence

The recruitment industry is without a doubt one of the most dynamic and rapidly expanding sectors of the economy, and it is also a significant player in the field of data scraping. Job boards, human resource consulting firms, and aggregators are all included in it. Establishing connections between the appropriate organizations and businesses and the appropriate pool of individuals looking for work is one of the most important jobs and concerns in this sector. In order to accurately match the skills and talents of each of these individuals to the job descriptions and requirements, there is only one method that shows considerable promise. As a result of the abundance of jobs that are available, job site operators have the opportunity to gain significant insight into the dynamics and prospects of the market. Additionally, individuals who are looking for work and businesses may be enticed to participate in such programs. Because of this widespread engagement, the job platforms will finally be able to attract a credible and influential audience, which will in turn increase their attractiveness.

Web Scraper Software Market Restraint

Availability of Free Tool

Most companies operating in the global web scrapping software market offer their products free of charge for a limited trial period with limited features. Many companies have also started offering the product for free due to the high competition. Furthermore, many client companies refrain from investing in the tool to reduce operational costs. Most clients in the global web scrapping software market are primarily small or medium-sized enterprises, which further declines the availability of financial resources to invest in paid software and use complimentary tools. Due to the availability of several software providers, numerous clients tend to switch service providers after the trial period is over.

Additionally, most companies do not require payment information during the free trial period leading to multiple sign-ups. However, many explore the website with little time for the software leading to unnecessary overhead costs for the software provider. Thus, the availability of free tools is expected to restrain the growth of the global web scrapping software market during the forecast period.

Web Scraper Software Market Opportunities

Rising Demand for Outsourcing Services

Companies depend on lead generation in today's competitive market to gain a larger market share and a more significant client base. Traditional lead generation techniques must be adequate in an increasingly competitive market. Several companies are availing technologies and services from different companies to enhance their lead generation process and, eventually, sales. Furthermore, as the number of companies in the e-commerce sector grows, the demand for outsourcing web scraping services is also expected to grow substantially, primarily as the majority of the companies in the e-commerce platform are small and medium-sized enterprises. Thus, the growing need for outsourcing lead generation services is expected to create a lucrative opportunity for the players operating in the global web scraping software market during the forecast period.

Regional Analysis

Based on region, the global web scraper software market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.

North America Dominates the Global Market

North America is the most significant contributor to the market and is anticipated to grow at a CAGR of 13.4% during the forecast period. North America dominates this market as a result of organizations' growing worries about data security and the resulting rise in demand for online scraping software. Monitoring and managing internet data flows is made easier with the aid of this software. The rising volume of unstructured data in numerous end-use industries is also a significant driver of software demand. In addition, the high demand from retail and e-commerce, as well as advertising and media verticals, is fueling the market growth in the region. Most of the large enterprises in the region use web scraper software to transform web information into actionable data, as it offers high-quality structured data to improve business outcomes and enable intelligent decision-making.

Furthermore, significant players using cutting-edge technology, like Smartlook.com, Inspectlet, and Dynatrace LLC, are contributing elements. Due to increased internet usage, rising data as a service (DaaS) demand, and the development of the Internet of Things (IoT), businesses are increasingly dependent on products for business automation. Additionally, a greater understanding of internet consumer requirements is becoming available due to the growth in internet users and the acceptance of online buying. Further, the US has the largest market share in the North American market. Most significant, small, and medium enterprises across various industry verticals use the software.

Europe is anticipated to grow at a CAGR of 13.1% over the forecast period. Europe is further divided into Germany, the UK, France, Italy, Russia, and the rest of Europe. The rest of Europe comprises countries such as Norway, Austria, Spain, and Benelux. Germany is expected to have the largest market size as the number of enterprises using web scraping software is the highest in the country. However, Italy is expected to register the highest CAGR during the forecast period as the demand for web scraping solutions is increasing across verticals. In addition, the software is widely used by retail businesses, advertising agencies, and financial service providers in the area, boosting the global industry's expansion.

The market's fastest-expanding region is Asia-Pacific. The increasing demand from the e-commerce sector as the industry is booming in the region is driving market growth. Rapid technical innovations, digitalization, and rising internet penetration are some of the growth attributes driving the market in the region. Furthermore, the region's demand for outsourcing web scraping services is high. Various companies are also creating tool in-house that fuels market growth. China has the largest market share in the Asia-Pacific market. In contrast, India is expected to register the highest growth during the forecast period. The number of firms using web scraper software is highest in China, followed by India and Japan, respectively.

The rest of the world comprises South America and the Middle East and Africa. The South American market is further divided into Brazil, Colombia, Argentina, and the rest of South America. Brazil is expected to have the largest market share in the region. The number of enterprises in the region is also growing, and many companies from the US and European countries are expanding their businesses. In addition, the Middle East and Africa is divided into South Africa, Saudi Arabia, the UAE, Egypt, Nigeria, and the rest of the Middle East& Africa. South Africa is expected to have the largest market size as the number of enterprises using web scraping software is the highest in the country. South Africa is expected to register the highest CAGR during the forecast period as the region is advancing technologically, and Internet penetration is very high. Retail and e-commerce firms, tourism companies, and law firms, as well as companies from the finance sector, are expected to adopt the software soon, thereby boosting global market growth.

Segmental Analysis

The global web scraper software market is segmented into type and vertical.

Based on type, the global web scraper software market is divided into general-purpose web crawlers, focused web crawlers, incremental web crawlers, and deep web crawlers.

General Purpose Web Crawler is the dominant type in the world. It occupies nearly 30% of the global market share. It is anticipated that the general purpose web crawlers will expand at a compound annual growth rate (CAGR) of approximately 15.2% during the forecast period. Primary-level data extraction from the web is accomplished through the utilization of general-purpose web crawlers. Frequently, general-purpose web crawlers are employed to conduct fundamental research on pricing, products, laws and regulations, and industry operations. Businesses can leverage this technology to generate leads, collect critical information from competitor websites, identify trends in document collections, and improve the analysis of unstructured data. This adaptable instrument can assist organizations in transitioning from paper to digital records.

The focused web crawler is the second most prominent segment, following the general-purpose web crawler. A focused crawler is subject-specific and is designed to selectively collect web pages that are pertinent to a specific topic. A focused web crawler is a hypertext system that actively searches, acquires, indexes, and maintains pages that pertain to particular topics and represent a relatively narrow web segment. The detection of changes to pages within its focus will be significantly faster for each focused web crawler than for a crawler that is crawling the entire web. Furthermore, a classifier that learns to identify relevance from examples embedded in a topic taxonomy and a distiller that identifies topical vantage points on the web guide focused web crawlers. This web crawler enhances the influence of indexing, thereby addressing the fundamental requirement for the more rapid and pertinent retrieval of information from the world wide web. The technique has been implemented by numerous search engines in order to enhance the user experience while accessing web content, thereby increasing their hit count.

Based on application, the global web scraper software market is divided into Content Scraping, Price Monitoring, Contact Scrapping

Price monitoring is a critical application of web scraper software, particularly in the retail and e-commerce sectors. Web scraping tools are employed by businesses to collect competitive pricing data, monitor product availability, and analyze customer sentiment in order to inform their own pricing strategies. Companies can remain competitive in the market by adjusting their offerings and monitoring changes in competitors' pricing in real time.

Another prevalent application of web scraper software is contact scraping, which entails the extraction of contact information from websites, including email addresses and phone numbers. Contact scraping is employed by businesses in a variety of sectors, such as advertising, media, and financial services, to accumulate leads and construct their customer databases. This information is essential for the development of sales outreach initiatives and targeted marketing campaigns.

Based on vertical, the global web scraper software market is divided into retail and e-commerce, advertising and media, real estate, finance, automotive, and others.

The retail and e-commerce segment is projected to experience a compound annual growth rate (CAGR) of 14.2% during the forecast period and currently holds the largest market share. Web scraping is employed by e-commerce and retail companies to gather information about their competitors, including their prices and title attributes. This information can be used to develop strategies for competing against them. Additionally, they accumulate product reviews for sentiment analysis, which enables them to identify the deficiencies of their products and assist in their improvement and refinement. Additionally, E-commerce start-ups must take into account the importance of considerations, as they can utilize web scraping to gather information from reviewers to facilitate more informed decision-making.

Research institutes, law firms, and travel and tourism enterprises comprise the other segment. Web scraping is employed by travel companies to identify the most recent destinations and to analyze the profiles of travelers to determine their level of interest in traveling. The information is subsequently utilized by these companies to develop touring plans that are most suitable for their potential customers. Additionally, travel companies have the ability to extract data from a destination site in order to develop travel projects, including historical sites, hotels, and restaurants. Conversely, law firms manage numerous cases in which they employ web scraping tools to examine previous judgments of this nature. Octopus Data Inc., a prominent player in the market, assists them in the scraping of entire cases.

Recent Developments

• April 2024 - Microsoft Corp. and Cloud Software Group Inc. announced the signing of an eight-year strategic partnership agreement to further their cooperation. With a cohesive product roadmap, the partnership will enhance the go-to-market cooperation for the Citrix® desktop and virtual application platform and facilitate the creation of innovative cloud and artificial intelligence solutions. In addition, Cloud Software Group will dedicate USD 1.65 billion to the generative AI capabilities of the Microsoft Cloud.
• June 2024 - Meta announced its global rollout of artificial intelligence services and informed European users that, from June 26, its A.I. services would be trained using their public data.