Research Methodology – Wi-Fi as a Service Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Wi-Fi as a Service Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Wi-Fi as a Service Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of Wi-Fi as a Service providers
- Market penetration of Wi-Fi as a Service providers
- Pricing strategies of Wi-Fi as a Service providers
- Revenue generated by national and international Wi-Fi as a Service providers
- Number of services offered by each provider
- Adoption rate of businesses and households
- Geographical coverage of Wi-Fi as a Service providers
- Number of new vendors entering the market
- Government regulations influencing the market of Wi-Fi as a Service
Key Market Indicators
- Growth rate of the Wi-Fi as a Service market
- Market concentration ratio and competition dynamics
- Rate of technological advancements in Wi-Fi services
- Market volatility and predictability
- Number of mergers and acquisitions in the Wi-Fi as a Service market
- Rate of expansion in terms of geographical reach and service offering
- Demand and supply dynamics in the market
Growth Trends
- Increasing preference for cloud-based Wi-Fi solutions
- Evolving needs of businesses leading to increased demand for managed Wi-Fi solutions
- Growth of digital transformation initiatives enhancing the need for effective Wi-Fi solutions
- Increasing adoption of Wi-Fi as a service by Small and Medium-sized Enterprises (SMEs)
- Trends towards enhanced security features in Wi-Fi as a Service offerings
- Increasing trend of Bring Your Own Device (BYOD) in corporate sector raising the need for comprehensive Wi-Fi solutions
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Wi-Fi as a Service Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Wi-Fi as a Service Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights