Women’s Health App Market Size & Outlook, 2025-2033

Women’s Health App Market Size

The global women’s health app market size was valued at USD 4.84 billion in 2024 and is projected to reach from USD 5.7 billion in 2025 to USD 20.98 billion by 2033, growing at a CAGR of 17.7% during the forecast period (2025-2033).

Women's health apps are digital platforms designed to address specific well-being concerns like menstrual cycles, fertility, pregnancy, menopause, and general wellness. These apps offer personalized healthcare solutions, driving significant market growth by filling gaps in traditional women’s healthcare.

Companies specializing in this space are leveraging advanced technology to create tailored solutions, improving user engagement and satisfaction. The apps' accessibility and efficiency contribute to higher adoption rates, making them a critical tool for personalized health management and accelerating global market expansion.

The below Chart Shows the Number of Women’s Health App Companies by Region in 2022.

Source: Straits Analysis, FemTech Analytics

The data chart highlights North America as the leading region with the highest number of women’s health app companies, reflecting its dominance in the market. This concentration of companies fosters innovation, competition, and a broad range of offerings, from menstrual tracking to fertility and pregnancy management.

Such a robust ecosystem benefits the global market by driving technological advancements, increasing user adoption, and attracting investment across the region.

Additionally, Europe ranks as the second-largest market by the number of companies, followed by Asia-Pacific, the Middle East and Africa, and LATAM, each contributing to the global expansion of women’s well-being solutions.

Market Trends

Integration of Women’s Health Apps with Wearable Devices

The integration of these apps with wearable devices is a growing market trend that enhances real-time well-being monitoring and data collection. By linking apps with devices like smartwatches and fitness trackers, users can continuously monitor various health metrics, such as heart rate, sleep patterns, and activity levels, alongside reproductive health indicators like menstrual cycles and fertility windows.

• For instance, in February 2024, Oura, known for its smart ring, announced enhancements to its app, allowing users to track menstrual cycles and fertility indicators based on physiological data collected from the ring.

Such integration enhances the global market by offering personalized insights that empower users to understand the interplay between their menstrual cycles and overall wellness, fostering greater user engagement and adoption.

Growth of Femtech Startups

The growth of FemTech startups is significantly transforming the global market by introducing innovative solutions tailored to female well-being needs, particularly in reproductive health, fertility, and menopause management. These startups are filling crucial gaps in the market with specialized services that enhance user experience and provide targeted support.

• For instance, in February 2024, Maven Clinic, which focuses on women’s and family health, started providing virtual care and expert consultations, addressing various well-being concerns from fertility to postpartum support.

Such FemTech innovation not only promotes market growth but also encourages increased investment, further enhancing the capabilities of these apps and promoting greater user adoption.

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Women’s Health App Market Growth Factors

Shift towards Preventive Healthcare

The shift towards preventive healthcare is becoming a prominent trend in the global market, encouraging women to take a proactive approach to their well-being. This emphasis on prevention and self-management drives demand for digital tools that allow users to track health metrics, manage symptoms, and enhance overall wellness.

• For instance, Clue, a menstrual cycle-tracking app, has evolved to include features that provide insights into users' reproductive health and wellness, enabling them to identify patterns and potential well-being issues.

Such features not only foster greater engagement with healthcare but also reduce the risk of chronic conditions by encouraging regular monitoring and informed decision-making. As women increasingly prioritize preventive measures, the global market continues to expand, offering tailored solutions that support their wellness journeys.

Expansion of Telehealth Services

The expansion of telehealth services is a major growth driver for the global women’s health app market, increasing accessibility and convenience for users. Telehealth allows ladies to consult healthcare providers remotely, reducing barriers like travel and scheduling conflicts. This shift is particularly beneficial for addressing specialized well-being concerns, such as menstrual health, fertility, and mental well-being.

• For instance, in April 2024, Maven Clinic launched a digital platform that offers virtual consultations with gynecologists, fertility experts, and mental health professionals, further enhancing the adoption of these apps. This integration of telehealth services into apps fosters higher user engagement and fuels market growth, offering a convenient, timely healthcare option for ladies worldwide.

Moreover, the ongoing trend of integrating personalized care plans through digital well-being platforms contributes to the rise of these apps in preventive healthcare and chronic disease management.

Restraining Factor

Lack of Medical Accuracy

The lack of medical accuracy is a significant restraining factor in the global women’s health app market. Many apps are not clinically validated, leading to inaccurate well-being advice, which undermines user trust and credibility.

• For example, an April 2022 study revealed that several period-tracking apps provided inaccurate ovulation predictions due to limited clinical input. These inaccuracies can erode user confidence, as users may question the app’s reliability and recommendations.

Without strong clinical backing, such apps risk limiting their effectiveness, hindering wider adoption, and slowing market growth.

Market Opportunity

Ai and Machine Learning Advancements

Advancements in AI and machine learning are transforming the global market by offering more personalized and predictive healthcare solutions. AI-powered algorithms can analyze vast amounts of data from users, providing accurate predictions related to fertility, menstrual cycles, and overall well-being.

• For example, the Flo app uses machine learning to predict ovulation and menstrual patterns based on user data, enhancing accuracy and personalizing insights.

Such innovations help cater to individual needs, offering precise well-being recommendations and improving the overall user experience, creating significant opportunities for market growth.

Regional Insights

North America is currently leading the global market, driven by several key factors. High smartphone penetration rates, strong consumer awareness of women’s health issues, and a supportive regulatory environment for digital well-being solutions all contribute to the region's dominance.

Significant investments in FemTech startups and health technology innovations have spurred the development of advanced and user-friendly applications catering specifically to women's well-being needs. This robust ecosystem fosters innovation and enhances the overall user experience, ensuring that ladies have access to vital well-being information and tools at their fingertips.

The U.S. is the leader in the women’s health app market, driven by a high prevalence of smartphone usage and significant investments in FemTech. With over 200 million ladies utilizing well-being apps, the demand for personalized solutions has surged. The expansion of telehealth services and supportive regulatory frameworks for digital well-being continue to enhance market growth, enabling ladies to access tailored healthcare solutions conveniently.

Canada is witnessing significant growth in the global market, fueled by increasing awareness of women's well-being issues and the availability of advanced digital well-being solutions. Over 40% of Canadian women report using well-being apps for tracking menstrual cycles and fertility. The integration of telehealth services has made healthcare more accessible, with a 30% increase in virtual consultations among ladies in recent years.

Asia-Pacific Women’s Health App Market Trends

The Asia-Pacific region is witnessing rapid growth in the global market, propelled by increasing smartphone penetration, rising awareness of women's health issues, and a growing emphasis on digital well-being solutions. The expansion of telehealth services is particularly significant, as it enhances access to healthcare and makes it easier for ladies to seek personalized well-being information and support. As more ladies in countries like China and India turn to digital platforms for health management, the market is poised for substantial growth in the coming years.

India is experiencing rapid growth in the regional market, propelled by increasing smartphone penetration, which reached 54% in 2023. Cultural shifts towards well-being awareness and wellness are driving demand for apps focused on menstrual health and reproductive care. With a large population of young women seeking health management solutions, the market is expected to grow significantly, with startups attracting over USD 50 million in investment in the past year alone.

Japan is witnessing rapid advancements in the regional market, with ladies actively using health apps. Cultural shifts toward prioritizing well-being and wellness, along with the integration of technology into daily life, are driving this growth. Women in Japan show a strong interest in fertility and pregnancy tracking apps. Additionally, telehealth services are gaining traction, with a 25% increase in virtual consultations, making healthcare more accessible for ladies nationwide.

Australia’s regional market is growing rapidly, with nearly 50% of ladies aged 18-44 using apps to manage their wellness. A focus on preventive healthcare, increased access to telehealth services, and government support for digital health are crucial growth drivers. Moreover, the emergence of FemTech startups offering specialized solutions for menstrual and reproductive health, along with the rising demand for integration with wearable devices, further boosts user engagement and market expansion.

Europe Women’s Health App Market Trends

The UK women's health app market is expanding, driven by rising awareness of reproductive well-being issues and mental well-being. Approximately 78% of ladies in the UK use health apps, strongly focusing on menstrual health and fertility tracking. The NHS’s endorsement of digital well-being solutions has fostered user trust and increased adoption. In 2022, the UK witnessed a surge in investment in FemTech startups, underscoring the growing recognition of women's well-being needs in the digital landscape.

Type Insights

The market is bifurcated into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, menopause, disease management, and others. The menstrual health segment is currently leading the market, driven by the growing demand for tools that assist ladies in tracking their menstrual cycles, ovulation, and fertility. This segment has gained widespread adoption due to its vital role in reproductive health management and the introduction of innovative features such as personalized insights, community support, and educational resources.

• For instance, in October 2022, Flo Health launched an enhanced "secret chats" feature, allowing users to engage in anonymous discussions about menstrual health concerns. This not only fosters a supportive community but also encourages user engagement and retention.

Modality Insights

The market is divided into smartphones, tablets, and others. The smartphone segment is currently dominant, primarily due to the widespread use of smartphones and their convenience for on-the-go access to well-being information. Smartphones facilitate seamless integration with various health-tracking features, such as notifications, reminders, and real-time data sharing, which enhance user engagement and accessibility. The portability and multifunctionality of smartphones also enable users to manage their well-being proactively, further solidifying their position in the market.

Company Market Share

Key market players are strategically investing in improving their digital infrastructure solutions to meet the increasing demand. These players also focus on key business strategies, such as strategic collaborations, relevant acquisitions, and innovative partnerships, among others.

Maven Clinic: An Emerging Player

Maven Clinic is a digital healthcare platform focused on women’s and family well-being. Maven provides a wide range of services, including virtual consultations with OB-GYNs, fertility specialists, and mental health professionals.

Recent Developments at Maven Clinic Include:

• November 2022 - Maven Clinic announced USD 90 million in a Series E funding round led by General Catalyst. This funding round was led by General Catalyst, and it aims to further expand Maven’s virtual care platform, particularly focusing on enhancing its services for fertility, pregnancy, and postpartum care.

List of key players in Women’s Health App Market

1. Apple Inc.
2. Clue
3. Fitbit Inc.
4. Flo Health Inc.
5. Glow Inc.
6. Maven Clinic
7. Natural Cycles USA Corp.
8. Ovia Health
9. Mithra Pharmaceuticals Group Limited
10. Mayne Pharma
11. Lynparza
12. HelloBaby Inc.
13. Withings
14. DOT
15. NURX Inc.

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Recent Developments

• April 2024 - A women's health app, CHARLI, uses AI to detect endometriosis early, aiding in timely diagnosis and care. This innovation aligns with the global market’s focus on providing advanced solutions for women's well-being concerns, enhancing early detection and personalized health management for conditions like endometriosis.
• May 2024 - Ovum A.I., a health management app, has achieved a big milestone by entering its pilot phase with hundreds of ladies. The software is powered by artificial intelligence and utilizes women's data. Ovum plans to establish Australia's inaugural longitudinal AI women's data set to address the gender health disparity and revolutionize women's healthcare experiences.

Analyst Opinion

As per our analyst, the global market is set for substantial growth, propelled by heightened awareness of women's well-being issues, increased smartphone adoption, and a rising demand for personalized healthcare solutions. This sector plays a crucial role in the broader FemTech industry, with apps targeting reproductive health, menstrual tracking, and fertility management experiencing widespread acceptance among users.

The integration of telehealth services and wearable devices significantly enhances the user experience, promoting greater engagement and driving market expansion. Moreover, ongoing innovations in app functionalities and features are expected to cater to the evolving needs of ladies, further solidifying the market's upward trajectory.