The global women's sports and swimwear market size was valued at USD 131.7 billion in 2021, and it is anticipated to reach USD 228.62 billion by 2030 at a CAGR of 6.32%. "sportswear" refers to clothing worn to participate in sports or other forms of physical exercise. The vast majority of sports and forms of physical exercise need participants to wear clothing designed specifically for that activity, whether for convenience, comfort, or safety reasons. Tracksuits, shorts, T-shirts, and polo shirts are some examples of everyday clothing items designed specifically for sports. Leotards, swimsuits, wetsuits, and ski suits are all examples of specialised clothes. Ski suits are worn for skiing, while wetsuits are worn for diving or surfing (for gymnastics). Trainers, football boots, riding boots, and ice skates are footwear used for sports. Bikinis and specific undergarments, such as jockstraps and sports bras, are also considered part of the sportswear category. Occasionally, someone will wear athletic apparel as an example of casual fashion. The term "women's sportswear" refers to athletic garb that has been tailored specifically for female athletes.
The apparel industry is adopting automatic machines to boost production while simultaneously attempting to lower the costs associated with that manufacturing. The goal of clothing manufacturers nowadays is to broaden their customer base by expanding the channels through which they interact with consumers, such as through e-commerce and promotional programmes.
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Today's age, particularly the younger generations, has embraced social media as an essential component of life. Its influence is broad and has a significant impact on how customers shop. In August 2021, a CreditCards.com survey found that 72% of millennials stated social media influences their purchasing decisions.
Due to these reasons, social networks influence all facets of daily life for consumers, including their purchasing decisions. Visually focused social media platforms like Instagram and Pinterest began as online window-shopping portals. Still, thanks to Buyable Pins, social advertisements, and shoppable Instagram galleries, these businesses now have direct access to online stores and product sites.
Swimwear consumer photographs' aspirational visual material keeps social networks lively and motivates brand supporters to submit even more user-generated content. Beyond informational messaging, aspirational content focuses on lifestyle experiences. Content that captures the spirit of their brand enables businesses to communicate their beliefs. User-generated material inspires and allows customers to express precisely what they like and dislike about a brand's products.
As a result, Instagram significantly impacts how most brands, like Frankie's Bikinis, design their products, which significantly boosts swimwear sales. These social media channels allow swimsuit companies to interact with their customers, adapt their product line-up to match consumer preferences and expand their market.
The growing interest among women in water activities is one of several factors driving the global market for women's swimwear. The market for women's swimwear is also growing as health awareness increases globally. Swimming is a safe, low-impact sport with many positive effects on the body and the mind. It uses every muscle in the body, giving a full-body workout. Swimming also reduces tension, enhances physical strength, and increases endurance. Additionally, it lowers cholesterol and benefits the cardiovascular system. These variables are anticipated to fuel demand for women's swimwear worldwide during the forecasted years.
An increase in the number of women participating in sports and fitness activities contributes to an increase in the demand for women's sports and swimwear that is both comfortable and fashionable. This will create significant prospects for the producers to advance their businesses.
It is anticipated that fluctuations will hamper the market's growth in the pricing of the raw materials used in the production of sports apparel. Another factor that will hinder the market growth is the possibility of the availability of counterfeit products identical to the actual brand names, particularly in India and China
The global women's sports and swimwear market is segmented into three parts based on fabric, distribution channel and region. Further, the market is divided into Cotton, Polyester, Cellulosic and Nylon based on fabric. The polyester segment dominates the market because of its extensive use in the textile industry.
Based on distribution channels, the market is bifurcated into Online and Offline channels. The offline distribution channel attributed a significant market share of more than 75% in 2021. Retail stores, supermarkets, and hypermarkets are part of the offline channel. Producers and marketers use the traditional retail channel to increase sales. The section consists of organised retail channels that sell various clothing items directly to end-users and are more customer-oriented. These shops also allow customers to physically inspect, test, and use the products, boosting market income.
According to the region, the global women's sports and swimwear market is divided into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa. Europe dominates the market.
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In 2021, Europe had the most significant market share, accounting for more than 35 per cent. Revenue on the market is being bolstered by the favourable contributions of economically developed nations such as Germany, the United Kingdom, and France. A population that is financially self-sufficient, a higher income per person, and shifting fashion trends are the main variables that are likely to impact the expansion of the industry in this region significantly. Consequently, the majority of the money generated by the market comes from this region.
The market share represented by North America in 2021 was the second largest, and it is anticipated that this region will expand significantly throughout the forecast period. The region's expansion can be due to the growing awareness of the importance of maintaining a healthy lifestyle, which has led to an increase in the use of swimwear and athletic apparel for their intended functions. In addition, the growing population in the region, in conjunction with the launch of novel and cutting-edge products, is further fuelling the expansion of the market in the region.
It is anticipated that Asia Pacific will see the fastest CAGR growth during the forecast period. Both China and India are making significant contributions to the development of the market. The region is experiencing a significant increase in the demand for clothes due to its rapidly expanding population and rising per capita income. As a result, it is anticipated that the region will see growth at a rate equivalent to the highest CAGR during the period covered by the forecast.
List of key global women's sports and swimwear market manufacturers