Women's Trousers Market

Market Overview

The Women's trousers market was valued at USD 217.9 billion in 2021 and is expected to reach USD 316.16 billion at a compound annual growth rate (CAGR) of 4.76% from 2022 to 2030.

The important component of every woman's wardrobe may be crafted from a wide variety of materials, including cotton, polyester, and cellulosic. When it comes to comfort and appearance, trousers come in a wide variety of designs. Some of these designs include high-waisted trousers, casual trousers, wool trousers, cargo trousers, summer trousers, cropped trousers, slim-fit trousers, cigarette trousers, floral trousers, and designer trousers. Other designs include formal trousers, striped trousers, checked trousers, high-waist trousers, and striped checked trousers. These items are offered in a wide variety of silhouettes, hues, and patterns to accommodate a variety of settings and occasions, including cocktail parties, business meetings, and more.

Market Dynamics

Market Drivers

The expansion may be ascribed to a variety of causes, including the increasing number of working women, rising per capita income, and increased purchasing power. Additionally, the availability of trousers' design in accordance with seasonal demand and requirements has also played a role. In addition, the expansion of corporate culture in countries all over the world is helping to fuel the expansion of this industry. In addition, producers of clothing are turning to automated machinery in order to raise their production levels while at the same time making an attempt to decrease the costs connected with doing so. The goal of clothing manufacturers nowadays is to broaden their client base by expanding the channels through which they interact with consumers, such as through expanding their use of e-commerce and promotional programmes.

The industry is being driven by the increasing effect that e-commerce platforms are having throughout emerging countries. A further factor contributing to the expansion of the industry is the growing number of financially independent women throughout the world who are spending more money on stylish clothing.

To draw in a wide number of clients and accelerate the expansion of the market, the vendors are providing a variety of sales and discounts via online platforms. In addition, they are providing a variety of designs and following the most recent trends. The most recent developments that are driving sales include retailers that traditionally work in a brick-and-mortar environment but are increasingly moving their operations to digital platforms to grow their consumer base. Additionally, the leading businesses are investing in the most recent technologies such as AI and AR to boost their customer happiness. This will allow customers to swiftly sample and test items without any personal touch being involved in the process. As a result, significant revenue growth is anticipated to result from these variables throughout the period covered by the projection.

The dominant companies in this industry are placing significant bets on forthcoming Women's fashion trends in order to meet the ever-increasing requirements of their customer base. As a result, additional possibilities will arise throughout the time under consideration. Another element that is contributing to the expansion of the industry is the widespread use of recent innovations in consumer testing, such as 3D simulations of people's appearances.

Market Restraints

The market was impacted negatively because of the first stringent lockdowns that were enforced owing to the COVID-19 epidemic by the governments of numerous nations, as well as the stringent travel restrictions. Because of this, several sporting events, exhibits, and other types of public events had to be postponed or cancelled throughout the world. In addition, corporate offices were operational despite having a smaller-than-usual number of staff members, since the majority of workers were directed to do their duties from the comfort of their own homes. As a consequence of this, the industry as a whole witnessed a decrease in sales of clothing as a consequence of reduced production, disrupted supply chains, and lower levels of demand.

Regional Analysis

Asia Pacific is anticipated to have the greatest CAGR, at 5.7% during the forecast period. India and China are helping the market expand in a favourable way. The region is seeing a high demand for clothing due to the fastest-growing population and rising disposable income. Due to low labour costs and easy access to raw resources, many multinational corporations are establishing new operations in this region, which will increase the number of workers. The market is expanding favourably because of the development of information technology. As a result, the area is anticipated to grow at the highest CAGR.

In 2021, Europe supplied the greatest market share of almost 30%. The market revenue is being positively impacted by economically developed nations like Germany, the U.K., and France. The expansion of the market in this area is anticipated to be significantly impacted by a population that is financially independent, a greater per capita income, and shifting fashion trends. As a result, this area makes up the largest portion of market revenue.

Central & South America is anticipated to have the second-highest CAGR of 5.2%. This might be attributed to the increasing investments made by major companies in the fashion industry. Additionally, companies like Forever 21, H&M, and American Eagle, among others, have expressed interest in growing their operations in this area, which will result in greater chances over the course of the projected year.

Segmental Analysis

The women’s trousers market is segmented into the following categories Fibre, Distribution channel and region.

Approximately 50% of the worldwide market's revenue came from the polyester sector in 2021, and this segment is predicted to grow at a CAGR of 4.0%.  Compounds with the ester functional group can be found in polyester, a form of synthetic fibre. One of the most widely used fibres in the global textile industry, this fibre is made from petroleum. This fibre is a strong and economically advantageous material that is used to make garments. Due to its resistance to various environmental conditions, consumers favour clothing made of polyester fabric. Given all these advantages, polyester is the material used most frequently in the textile industry to make clothing.

During the forecast period, the cellulosic category is anticipated to exhibit the greatest CAGR of 7.0%. After cotton, jute, and wood pulp are chemically processed, cellulosic fibre is produced. Textiles like denim, corduroy, muslin, linen, and organza are among the many fabrics made from the section. It is anticipated that the category would experience a significant increase over the projection period due to the rising consumer popularity of these textiles.

In the forecast period, the cotton category is predicted to have the second-highest CAGR, at 5.0%. This might be attributed to the comforting qualities it offers. The primary aspect driving the segment's growth is the ability of cotton fibre to regulate moisture, offer comfort, and insulate. Its ability to offer additional comfort and be weather-proof, robust, and hypoallergenic is another factor contributing to the segment's expansion.

Based on the Distribution channel the market is divided into Offline and online. An increased market share of almost 80% in 2021 came from offline distribution channels. Exclusive shops, supermarkets, and retail stores are examples of offline channels. The conventional retail channel is used by producers and marketers to increase sales. The section consists of structured retail channels that sell a range of clothing items directly to end users and are more customer oriented. These shops also provide customers with the option of physically inspecting, testing, and using the items, which boosts market income.

During the forecast period, the CAGR for the online distribution channel is predicted to be 6.0%. The availability of affordable items as compared to offline channels, hassle-free payment methods offered by e-commerce businesses, rising internet penetration, rising smart device usage, and reputable online shopping portals are the main factors fostering the growth of this market sector.

Recent Developments

In order to introduce social shopping for the first time, Burberry Group Plc partnered with Instagram and WeChat in 2018. The firm became the first luxury brand to fully integrate its Chinese inventory onto the WeChat platform as a consequence, enabling buyers to pay using WePay systems.