The Total Addressable Market (TAM) for zero turn mower was valued at USD 522.20 million in 2021. It is projected to reach USD 730.29 million by 2030, growing at a CAGR of 3.8% during the forecast period (2022-2030). A zero-turn mower is a lawn mower with a cutting deck built into the front of the machine, allowing the user to cut the grass more effectively. A zero-turn mower allows cutting grass more efficiently because it can turn 180 degrees without leaving a circle of uncut grass. These mowers are made to cut the grass twice as quickly as conventional lawn tractors, reducing the time needed to mow the lawn. Additionally, zero-turn mowers offer faster ground speeds than other mowers. The productivity of lawn activities is increased, and operating time is decreased by high speed.
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Improved Mowing Productivity with Zero Turn Mower
The phrase "zero turn" describes a machine whose turning radius is zero inches or a zero-degree turning radius. As a result, the zero-turn mower's capacity to turn 180 degrees at the end of the mowing row makes it possible to mow a property or piece of ground more effectively. Due to the difference in mobility, zero-turn mowers are preferred over conventional lawnmowers like riding lawnmowers or lawn tractors. Conventional lawnmowers cut the grass unevenly because of their larger turning radii. To avoid driving over the already-cut grass, the operator of the traditional lawnmower must do so. This erratic movement may result in an ineffective pattern of mowing, which lengthens the total amount of time it takes to mow the property. As a result, conventional lawnmowers reduce total productivity.
Rising Construction Activities across the Globe
The demand for zero turn mowers is projected to gain prominence owing to the improvements in construction activities, such as new residential and commercial construction. Presently, the commercial market holds a significant market share in developed economies, which may be attributed to the surging need to provide an aesthetic appeal to commercial belongings for official and recreational purposes. Thus, this has augmented the demand for landscaping of lawns and gardens, which in turn is driving the zero turn mower market growth.
Moreover, growing concerns people toward gardens in their housing premises is further anticipated to bolster the market growth. People live fast-paced lives, so they look for alternate ways to relax and unwind. Entertainment and hobbies significantly contribute to the relaxation of their bodies and minds. Gardening is a relaxing hobby that individuals from any age group can enjoy. Gardening helps one take his mind off of the daily tasks & problems and focus on other tasks. Thus, it acts as a kind of replacement therapy. Due to several benefits that gardening offers as a hobby, many people are inclined toward it, which also drives the sale of zero turn mowers.
End-user purchasing trends cause the seasonality of the zero-turn mower market. Since most lawn care and gardening tasks are done in the summer and spring, these are the seasons when most of the equipment is sold. Seasonality in the industry and short-term variations in demand caused by weather patterns are the main factors impeding market expansion. Sales in this mature market are primarily influenced by the housing market, household formation, weather, and seasonality. Continuous economic difficulties have caused the market recovery to be uneven, which has substantially impacted the sales of zero-turn mowers.
Additionally, changes in the weather have a detrimental effect on sales year over year. It is also anticipated that persistent drought conditions and severe water restrictions in some parts of the United States will substantially impact market growth throughout the forecast period. Short-term swings in demand are a result of weather and seasonal variations, which have an impact on price competitiveness. When supply exceeds or falls short of demand, this occurs. Price reductions could result from the competition if supply exceeds demand.
Increasing Adoption of Artificial Grass
The zero turn mower market may be confronted with a significant challenge of the rising espousal of artificial grass. This grass-cutting width does not require mowing, watering, and fertilizing like natural grass. Thus, artificial grass is increasingly becoming a great money saver for customers possessing lawns. Artificial grass requires low maintenance as it does not need irrigation, trimming, pesticides, or fertilizers, which saves the user's cost. Even though the initial cost of fitting artificial grass is high, consumers can recuperate their investment through low maintenance costs and water bills.
Synthetic grass usually appears perfectly manicured, so customers are never confronted with an unkempt lawn. This grass carpet is long-lasting and does not incur the expense of replanting, unlike natural grass. Also, the users do not have to spend time pulling out weeds. Owing to the benefits of artificial grass, the adoption of these grass carpets is projected to rise, which is expected to threaten the widespread adoption of zero turn mowers for garden maintenance.
Significant developments in zero-turn mowers are increasing consumer interest in gardening, which is anticipated to positively affect market growth over the forecast period. Technology improvements in zero-turn mowers, including higher horsepower, more expansive cutting decks, and more giant fuel tanks, are anticipated to influence market growth positively. When evaluating the engine output power of the mowers, the engine horsepower is an important consideration. Therefore, compared to conventional lawn mower machines, zero turn mowers offer an engine horsepower range of roughly 25hp to 32hp. High engine horsepower also leads to better grass-cutting operations and increased productivity.
Furthermore, zero-turn mowers feature a wider cutting width than typical lawnmowers; this wider cutting width enables the operator to mow grass in a single pass regardless of the height of the grass in lawns. The simplicity with which grass can be chopped in a single mowing operation will likely lead to a significant increase in demand for zero-turn mowers in commercial applications. Shortly, introducing a battery-powered zero turn mower will significantly boost sales. Due to issues like rising fuel prices and environmental concerns, consumers are rapidly switching to electric or battery-powered zero-turn mowers. Additionally, the market for zero-turn mowers is anticipated to have several entry points because of the progressive trend toward advanced equipment.
The global zero turn mower market is segmented by cutting width and application.
Based on cutting width, the global zero turn mower market is bifurcated into less than 50 inches, 50 to 60 inches, and more than 60 inches.
The less than 50 to 60 inches segment is the highest contributor to the market and is expected to grow at a CAGR of 5.5% during the forecast period. This increase is ascribed to consumer interest in backyard barbecues, landscaping, and other gardening-related activities. Adopting zero-turn mowers due to growing consumer knowledge of their advantages is another vital driver driving the market's expansion. Additionally, homes with medium and large lawns are adopting zero turn mowers to cut down on mowing time.
The zero-turn mowers with 60-inches cutting width are recommended for commercial applications due to their faster ground speeds, significantly shortening the cutting time. Varied types of zero-turn mowers with different cutting widths are preferred depending on the area to be mowed and the length of the grass.
Based on application, the global zero turn mower market is bifurcated into residential and commercial.
The commercial segment owns the highest market share and is expected to grow at a CAGR of 6.3% during the forecast period. Rising investments by the government and public organizations in beautifying public areas, such as existing parks and yards near historic sites, will drive the demand for products in this end-use segment.
The residential segment is also expected to expand significantly over the forecast period. Gardening is becoming more popular among homeowners as a leisure activity, which is expected to fuel the market's expansion. Moreover, segment growth is positively impacted by shifting lifestyles and growing urbanization.
North America Dominates the Global Market
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The global zero turn mower market is bifurcated into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.
North America is the most significant shareholder in the global zero turn mower market and is expected to grow at a CAGR of 5.8% during the forecast period. The increase in the number of landscaping projects, along with the expansion of golf courses in the area, is one of the main factors contributing to the anticipated growth. The R&A Group estimated that there were 16,905 golf course facilities in the area in 2018. Due to increased landscaping projects and a rise in the popularity of gardening as a leisure activity, North America is predicted to experience significant development in the zero turn mower industry. For instance, BigDog Mower Co. is Excel Industries, Inc. brand that offers lawnmowers for residential and commercial applications. It offers zero-turn mowers and walk-behind mowers. Other products manufactured by Excel Industries, Inc. include utility vehicles and power equipment sold under the Hustler Turf Equipment brand.
Asia-Pacific is expected to grow at a CAGR of 7.5%, generating USD 1,118.9 million during the forecast period. Rising construction activity in developing nations like China and India is blamed for the surge. Due to the expanding construction industry, particularly in the residential segment, rising nations in the Asia-Pacific region are predicted to experience an increase in the sales of zero-turn mowers. Consequently, it is anticipated that this will open up several prospects for market participants in zero turn mowers.
Europe is expected to grow significantly over the forecast period. Europe is predicted to account for a sizeable portion of the global demand pie because of the rising popularity of urban gardening. Europe has significant players contributing to the growth of zero turn lawnmowers. For instance, In September 2019, AriensCo. announced the manufacturing of zero-turn lawnmowers in Oxfordshire, Britain. The company has also made significant investments in the Oxfordshire factory, including a new production line, fixtures, and tools to expand its business in Europe, specifically in the U.K.
The global zero turn mower market’s major key players are