Pharmaceuticals - Casestudy 2

Tue, 09 June 2020 10:36


A European pharmaceutical company sought to expand its geographical reach owing to offset the effects of increasing competition and patent expiry. The company was looking for a detailed cost structure analysis, potential market opportunities in untapped regions, and the threat from upcoming pipeline products.


Straits Research worked with industry experts to understand the market maturity, upcoming pipeline products and their expected launch, and untapped regions for the market. The study was conducted in different phases, starting from understanding the client’s detailed requirements and exhaustive primary and secondary research tothe study of market parameters.

As the pharmaceutical industry is competitive, sales and marketing strategy is the most critical for players. Our research team monitored the market competition, availability of raw material, labor cost, pricing, detailed cost structure, and government regulations, helping our client to expand their business.