Straits Researchでは、一次調査と二次調査の両方の調査方法を統合した、厳格な360°調査アプローチを採用しています。これにより、正確性、信頼性、そしてステークホルダーにとって実用的なインサイトが確保されます。自動車データ収益化市場の調査方法論は、以下の主要な段階で構成されています。
私たちの基本論点は 自動車データ収益化市場 主要な市場指標とマクロ経済変数を統合して開発されます。これには以下が含まれます。
Volume of data generated by vehicles: Vehicles equipped with telematics, global positioning system (GPS), and in-vehicle infotainment generate a significant amount of data.
-Proportion of vehicle connectivity: The percentage of vehicles equipped with connectivity features that enable data generation and transfer.
-Lifecycle of a vehicle: This includes the ownership period, average mileage, and the rate of vehicle replacement.
-Level of automation: The degree to which processes are automated has a significant impact on the amount of data produced.
-Regulatory considerations: Laws concerning data ownership, privacy, and transferability have a significant impact on automotive data monetization.
-Technological advancements: Developments in technology such as AI, Machine Learning, Cloud computing, and Big Data analytics, play a crucial role in automotive data monetization.
Number of connected cars on the road: This is a direct measure of the potential for automotive data generation.
-Investments in vehicle telematics and infotainment systems: These investments indicate the market's commitment to enhancing automotive data generation.
-Trends in automotive data analytics market: This shows the increased interest in data-driven decision making within the automotive sector.
-Adoption rate of autonomous and semi-autonomous vehicles: These vehicles are a primary source of data in the automotive industry.
-Progress in AI and machine learning: These technologies are pivotal in processing and analyzing automotive data.
Increased adoption of artificial intelligence (AI) in the automotive industry: AI is becoming increasingly popular in the automotive industry due to its ability to efficiently process large amounts of data and derive valuable insights.
-Greater emphasis on personalized customer experiences: Personal data derived from connected cars is used to create customized experiences for consumers.
-Strengthening of data privacy regulations: Due to increasing concerns about data privacy and ownership, more stringent regulations are being implemented.
-The rise of Vehicle to Everything (V2X) communication: The integration of V2X can significantly increase data generated from vehicles, leading to high growth in the automotive data monetization market.
-Rate of innovation in the field of automotive data analytics: Rapid developments in analytic techniques are expected to boost growth.
当社の二次調査は、市場理解と市場範囲の定義の基盤となります。複数の信頼できる情報源から情報を収集・分析し、市場全体のエコシステムをマッピングします。自動車データ収益化市場. 主な入力内容は次のとおりです。
二次調査結果を検証し、より充実したものにするために、バリューチェーン全体にわたる業界のステークホルダーを対象に、広範な一次調査を実施しています。これにより、定性的な洞察と定量的な検証の両方を確実に得ることができます。一次調査には以下が含まれます。
調査の最終段階では、以下の項目を相互検証することで精度を確保するデータ三角測量を実施します。
成果は、以下の点を網羅した包括的かつ検証済みの市場モデルです。