Brand Protection Software – Turning down The Epidemic of Counterfeit Goods

Introduction

Profound prevalence of the internet has revolutionized how businesses function today. It has also equipped several third-party organizations to attack brands with ease on a global scale. Social media platforms are plagued by problems such as phishing, piracy, fraud, counterfeiting, and impersonation. In light of this, business organizations are turning to brand protection solutions to evade the negative and lasting impacts of such issues on consumer trust and market goodwill.

Brand protection solutions play a key role in maintaining brand desirability, protecting the external perception of the brand, and maintaining brand presence.

The Need to Restrict Unauthorized Access to Third-Party Developers Drives the Mobile App Monitoring Segment

Participants in the online market space are exploiting the opportunities associated with e-commerce, while counterfeiters are leveraging consumer demand through new counterfeit platforms. Brand infringing activities are steadily shifting towards mobile messaging apps such as WhatsApp and Viber. According to a study conducted by ‘Onsist’, a leading brand protection company, 75% of all free iOS apps have been hacked. In such cases, mobile app monitoring solutions actively scan mobile app stores to safeguard the brand reputation and customers by detecting brand impersonation and associated malware.

Evolving Internet Landscape and Advancements in Mobile Technology to Drive the Asia Pacific Market

Colossal growth of digital technology has prompted the transition of consumer buying behavior from offline stores to online stores. This scenario has expanded the scope of counterfeit goods in the online marketplace, resulting in significant economic losses. To mitigates losses, organizations are increasingly relying on brand protection measures, which in turn is creating opportunities for the brand protection software market.

Competitive Players

1. OpSec
2. PhishLabs
3. Red Points
4. Coresearch Inc.
5. Resolver
6. RiskIQ
7. Ruvixx
8. Brand Shield
9. Focus Group Inc.
10. Brandverity
11. Corporation Service Company
12. Hubstream, Inc.
13. Incopro
14. i-Sight
15. LashBack
16. Wolters Kluwer N.V.
17. Authlink.

Recent Developments

• March 2024- In order to help clubs safeguard their brands, combat counterfeiting, promote sponsorship and licensing income, and save money, ECA introduced a new service. The ECA's trademark Protection Service is now up and running thanks to a partnership between the working group for commercial and innovation at ECA and Sentryc, a top supplier of trademark protection software. The program addresses the unauthorized use of club marks online and assists clubs in identifying and halting the sale of fake club items.

Segmentation

1. By Deployment
   1. Cloud-Based 
   2. On-premises
2. By Applications
   1. Counterfeit Detection 
   2. Intellectual Property Protection 
   3. Phishing Detection 
   4. Domain Monitoring 
   5. Others 
3. By Organisation Size
   1. Large Enterprise 
   2. SMEs 
4. By End-User
   1. E-commerce 
   2. Healthcare 
   3. Finance and Banking 
   4. Manufacturing 
   5. Entertainment 
   6. Others