Couscous — A Versatile Dish that Can be Served Along Several Dishes

Introduction

Couscous is a versatile ingredient that can be used as a side dish in several types of classic dishes. Couscous is a form of tiny pasta that is made up of wheat or barley, durum wheat is grounded, moistens and then tossed with fine wheat flour till it forms tiny round balls. Couscous is very popular in North America as it can be cooked instantly. Moroccan couscous, Lebanese couscous, and Israeli couscous are the prominent types of couscous that are available in the global market.

Market Dynamics

Market Opportunities

Rising launch of healthy and premium product offerings owing to rising health consciousness among people is expected to offer potential growth opportunities for the couscous market. The rising focus of the manufacturers to expand their product portfolio and geographical expansion by entering into a new market further provides lucrative growth opportunities for the global couscous market.

For records, on October 13, 2016- To expand the business in Brazil, Kellogg Co. purchased Brazil’s Parati Group for about USD 430 million. This acquisition of Kellogg Co. is the largest South America and will expand its presence in emerging markets that include Brazil.

Market Drivers

Rising income of the middle class group and rapidly changing lifestyle will attribute the growth of couscous market. In addition, change in food consumption patterns raises the demand for the convenient food which will drive the market growth positively for the couscous market. Moreover, easy availability of raw materials such as rice, maize, and others are widely grown across the world which is further projected to fasten the market growth for couscous market.

Key Highlights 

• Ø Based on raw materials, 100% durum wheat selenium has dominated the global couscous market in 2019 by recording a market share of 75.23% in relation to volume followed by mix (drum and wheat) and 100% wheat.
• Ø The volatility in the prices of raw materials hampers the market growth of couscous market. Durum wheat as a raw material is highly preferred for couscous production and the production relies on the quantity of the rainfall every year. However, weather conditions have a strong impact on the yield of durum wheat.
• Ø Currently, the rising trend of ready-to-cook food products is driving the manufacturers to launch new product lines for the couscous market. This ultimately fosters the growth of the overall market. Moreover, the introduction of new, healthy, flavored, and organic couscous for the health-conscious consumer is a trend that is adopted by the manufacturers.
• Ø In terms of regional outlook, Europe dominated the overall couscous market and is projected to continue its dominance in the forecast period.
• Ø The growing working population with associated busy lifestyle across the developing regions triggering the Asia Pacific and The Middle East further enhances the market growth over the forecast period.

Competitive Players

Competitive Landscape

The market of the couscous market is consolidated by the presence of strong players such as Bia S.p.A., Usdurum, Near East (Golden Grain Company), DARI, Belazu Ingredient Company, Wolfys, Ainsley Harriott (Symingtons Ltd), Roland Foods, LLC, Casbah Natural Foods (Hein Celestial Group), and PANZANI (Ebro Foods S.A.)

Recent Developments

Segmentation

Couscous Market Segmentation

By Product Type

• Moroccan Couscous
• Israeli Couscous
• Lebanese Couscous

By Raw Materials

• 100% Durum Wheat Semolina
• 100% Wheat
• Mix (Durum Wheat Semolina & Wheat)
• 100% Maize
• 100% Barley
• 100% Rice
• Multigrain

By Sales Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online Stores
• Others

By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa