Global Statistics Representing Couscous Market Scenario
Couscous is made from a mix of semolina, wheat flour, and other ingredients. Moroccan, Jerusalem, Lebanese, and Israeli couscous are some of leading types. It can be consumed as salad and side dish. Nowadays, it is also available in traditional, canned, frozen, and microwaveable forms, which is mainly served at canteens, restaurants, cafes, markets, and catered events. With the increasing awareness among health-conscious population, people have started using the product for weight loss due to its low caloric value and high dietary fiber and protein content. According to the World Health Organization (WHO), more than 1.9 billion adults (39%) were overweight and 650 million (13%) were obese. Increasing diet conscious population, growing obesity, changing lifestyle, and rising prevalence of lifestyle associated diseases are fueling the demand further.
Global couscous market was valued at USD 1,705.9 million in 2018, growing at a CAGR of 6.7% during the forecast period of 2019–2026.
Introduction of Flavored Organic Couscous Products
Organic couscous is prepared by using organic raw material including organic cereals. Organic raw material is cultivated in a preserved environment without use of pesticides or insecticides. Demand for organic cereals is increasing year over year which has significantly increased the demand for organic couscous in the last few years. Organic sales were up by 6.5% in 2018 as compared to 2017 in the U.K. Rise in the spending power among people is directly linked to the consumer’s willingness to pay for the organic couscous which in turn has increased the demand for organic couscous in the market. Surge in the awareness among people regarding organic couscous is increasingly considering organic couscous synonymous with better health which has positively influenced the organic couscous demand.
For a better understanding of the global couscous market, we have segmented the market by product type, raw material and distribution channel.
By product type, the market is segmented into moroccan couscous, israeli couscous (pearl couscous), and lebanese couscous. Moroccan Couscous is accounting for the largest share, capturing 65% of the total market. Moroccan couscous is a cereal-based product made from durum wheat or other cereals such as pearl millet, corn, soft wheat semolina, and rice flour. Increasing influence of western food has increased the consumption of couscous pasta and noodles in the last few years. Couscous has gain significant attention of consumers as it is easy to cook and affordable food options. Major importers of Moroccan couscous are the U.S., Canada, Brazil, France, the U.K, the Netherlands, Spain, Italy, Russia, Australia, and Japan.
Global couscous market by Americas, Asia Pacific, Europe, and the Middle East and Africa.
Europe is dominating the market in the forecast period. This can be attributed to European consumers are paying significant attention to healthy diets and dietary issues. This has led the demand for various health foods such as healthy snacks, superfoods, raw foods, vegan products, functional foods, and gluten-free products. Couscous served with salad is one of the top three favorite national dishes in the region. In addition, it is included as a primary segment in Europe’s food-based dietary guidelines, which recommend intake of couscous in the everyday meal. This is giving further impetus to the overall demand. In addition, major players have included a range of organic products in their product portfolio. Therefore, European Commission has enforced food safety policies to ensure human health and food safety. EU country appoints control bodies or authorities to inspect operators in the organic food chain.
North America is the second leading region of couscous market. North American people are using couscous in making pasta. The consumption of couscous is on the rise. Considering this growth, manufacturers have launched extensive range new products such as organic, gluten-free, flavored, and instant couscous to the market. In the U.S., the demand for organic couscous is gaining popularity among the health-conscious population and manufacturers are trying to address it. However, they are required to get product approval from the U.S. Department of Agriculture. The organization provides organic standards to describe the specific requirements, which is further verified by a USDA-accredited certifying agent before the product Labeled USDA organic. These organic standards are comprehended in the Organic Food Production Act, USDA organic regulations, and the National Organic Program Handbook.
Middle East & Africa Couscous market to witness exponential growth in the coming years as result of improving healthcare facilities and rising number of teenage mothers. Additionally, growing urbanization, improving healthcare infrastructure, and high disposable income in the Middle East countries such as the UAE, Saudi Arabia, and Kuwait to boost the market growth. In Africa, the prevalence of preterm birth is higher than the Middle East countries on account of teenage pregnancy, poor healthcare infrastructure, and a smaller number of health checkups during pregnancy. However, the University of California has taken initiates to reduce the preterm birth in East Africa by providing better healthcare facilities to mother and newborn during pregnancy.
Some of the prominent players in the Couscous Market are Bia S.p.A, Usdurum, Near East (Golden Grain Company), DARI, Belazu Ingredient Company, Wolfys, Ainsley Harriott (Symingtons Ltd), Roland Foods, LLC, Casbah Natural Foods (Hain Celestial Group) and PANZANI (Ebro Foods S.A.)
Couscous Market Segmentation
By Product Type
By Raw Material
By Distribution Channel
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