Emerging trend of keto diets and rising demand for weight controlling food products are expected to propel the global egg protein powder market. Manufacturers are likely to take advantage of this trend to launch various protein supplements for athletes or gym goers. In addition, ready availability of a wide variety of flavors is also providing attractive prospects for consumers. Moreover, the demand for high protein beverages and food has also spurred in mainstream industries.
Global egg protein powder market is segmented by product type and application.
By product type, the market is segmented into whole egg powder, egg white powder, and egg yolk powder. Egg white powder is expected to grow at the highest CAGR due to increased nutritional requirements of consumers. The product is claimed to be gym goer’s friend and has slowly gained place in the market. Companies have launched products in different flavors to keep customers engaged with the brand.
Based on application, the global egg protein powder market is segmented into bakery, meat products, ice cream, dietary supplements, and other applications. The dietary supplements segment is expected to dominate the egg protein market owing to increasing health conscious population worldwide. The segment is witnessing demand from athletes, pregnant women and aging population on account of fulfilling nutritional requirement. The importance of exercising and maintaining a nutrient-rich diet increasing the demand among consumers.
Geographically, the global egg protein powder market is segmented into five regions: the Americas, Europe, Asia Pacific, and the Middle East & Africa (MEA).
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The Americas is dominating the egg protein powder market in the coming years backed by increasing health-conscious population. The ongoing trend of fitness is pushing the demand for protein products. adoption of rigorous exercise regime, cross fit training and boot camps in association with nutrition brands are helping the brands to target the broad consumer population.
Europe is the second largest market globally. Demand for high protein content bakery products is favoring the growth of the egg protein powder market. From a raw material standpoint, key players have been benefiting from an abundant supply of raw materials, thereby facilitating large scale production of egg protein powder. Dutch Egg Powder Solutions produces egg powder for various industries including bakeries. Meat and others.
Asia Pacific is expected to witness significant growth in the forecast period. This can be attributed to the increasing western influence of young generation regarding diet. Obsession among next-gen towards slimming and toning have made it an important market for nutrition products. in addition, Australia’s highly regulated nutrition market has helped brands to introduce vegan, organic and clean label products.
MEA is expected to witness steady growth during the forecast period. More people have started taking interest in fitness and their wellbeing in the region. This has made middle east a mass market for the protein products. NZMP, global supplement provider is expecting to gain high demand for its tailored gym edition brand in the region.
Some of the key players in the global egg protein powder market are Bouwhuis-Enthoven (Netherlands), SANOVO TECHNOLOGY GROUP (Denmark), The Eurovo Group (Italy), IGRECA France (France), Rose Acre Farms (U.S.), Daiichi-Kasei Co., Ltd. (Japan), Dalian Hanovo Foods Co., Ltd (China), GF Ovodry S.p.a. (Italy), and Taiyo International (Japan).
Egg Protein Powder Market Segmentation
By Product Type