Europe to Hold the Second Largest Share in the Electric Kettle Market

Sun, 07 June 2020 5:09

An electric kettle is a device specially designed for the purpose of boiling water as they are safe, fast, and easy to operate compared to the conventional gas kettles, further driving their adoption in both household and virtual kitchens. Improving disposable income, rapid urbanization, coupled with the growing popularity of smart kitchen appliances, drives the market growth. Additionally, growing demand for consumer durables in rural and semi-urban markets and increasing penetration of e-commerce in the developing economies provide an impetus to the market growth

Impact of COVID-19

The pandemic has severely impacted the consumer durables sector, forcing the retailers of non-essential goods and services to shut their businesses to keep minimum social interactions, further decelerating sales of the consumer durable in the last three months. However, individuals practicing social distancing while staying at home have increased the use of online shopping platforms, further driving the market growth.

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Europe: World’s Largest Consumer of Coffee

Europe is projected to hold the second-largest share in the electric kettle market during the forecast period on account of the high consumption of hot beverages. As per the International Coffee Organization, Europe is the largest consumer of coffee, and about 33.8% of the world’s coffee consumption came from Europe in 2019. Apart from this, busy lifestyles, coffee addiction, and increasing spending power drive regional market growth. 

Key Players

  • Koninklijke Philips N.V.
  • Aroma Housewares Company
  • Conair Corporation
  • Hamilton Beach Brands, Inc.
  • SEB SA company
  • Breville USA, Inc.
  • Cuisinart
  • Bonavitaworld
  • KENT RO Systems Ltd.
  • EdgeCraft Corporation
  • Lords Wear Private Limited

Electric Kettle Market: Segmentation

By Material Type

  • Stainless Steel
  • Plastic
  • Glass

By Capacity

  • Less than 1L
  • 1– 1.5L
  • Above 1.5L

By End-User

  • Residential
  • Commercial

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • The U.K.
  • Italy
  • The Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • The Rest of Asia-Pacific

Central and South America and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • The Rest of Central and South America and the Caribbean

The Middle East

  • Saudi Arabia
  • The UAE
  • Oman
  • Turkey
  • The Rest of the Middle East


  • Nigeria
  • South Africa
  • The Rest of Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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