The global electric kettle market size was valued at USD 4.96 billion in 2023 and is projected to reach a value of USD 16.7 billion by 2032, registering a CAGR of 8.1% during the forecast period (2024-2032). The increase in electric kettle market share during the forecast period is related to the growing demand for innovative product features, such as 360-degree swivel bases, convenient pour spouts, and advanced functionalities in electric kettles.
An electric kettle is a water heater that uses electricity to boil water rapidly. They come in various shapes and sizes, with an on/off button or controls for heating water to a set degree. Electric kettles can be used to prepare hot beverages such as coffee or tea and heat water for soup or oatmeal. Some types automatically turn off after the water is boiled, which can help preserve electricity. Most coffee and tea consumers prefer to invest in the best electric kettles because they provide convenience, precision, and ease of use during the boiling process, which no traditional kettle can match. An electric kettle can make noodles and soups and boil milk and eggs. Furthermore, the cost of using an electric kettle is low because it requires less energy and takes up minimal room in the kitchen.
The electric kettle market thrives due to its ability to rapidly boil water with electricity, offering convenience, precision, and ease of use that surpass traditional kettles. The latest electric kettles provide advanced features like temperature control, which is particularly beneficial for brewing specialty teas like oolong and white teas that require precise temperatures. This capability enhances the brewing process, ensuring optimal flavor extraction. These portable and compact appliances are popular in households and are used frequently for tea and coffee preparation. With attributes such as fast boiling times, accuracy, simplicity of use, and energy efficiency, electric kettles make life easier and provide significant value, justifying their investment. As consumers increasingly prioritize convenience and efficiency in their kitchen appliances, the demand for electric kettles continues to rise, driving market growth and innovation.
Electric kettles offer significant convenience, time efficiency, and energy-saving benefits, which are major drivers of the global market. They are designed to boil water 50% faster than traditional stovetop kettles due to their efficient heating components. Additionally, features such as automatic shut-off enhance safety and energy efficiency by ensuring the kettle turns off once the water reaches boiling point. This automatic shut-off feature helps prevent accidents and conserves energy, making electric kettles an appealing choice for consumers seeking hassle-free water boiling solutions.
For example, brands like Breville and Cuisinart have incorporated advanced temperature controls in their electric kettles, allowing precise heating for various beverages, such as exotic teas like oolong and white teas, which require specific temperatures for optimal brewing. The portability of electric kettles also adds to their convenience, enabling users to easily move them around the kitchen or transport them to different locations. The focused electric components in these kettles make them more energy-efficient compared to traditional methods, further driving their popularity among consumers.
Increased awareness of energy conservation has significantly impacted the electric kettle market. Electric kettles are approximately 30-40% more energy-efficient than stovetop kettles. They use about 0.2-0.3 kWh (kilowatt-hours) of energy to boil 1 liter of water, compared to 0.4-0.6 kWh used by stovetop kettles. As individuals become more conscious of their energy usage and its environmental implications, there is a growing preference for energy-saving appliances like electric kettles. This shift aligns with global initiatives to reduce carbon footprints and promote sustainability.
For instance, a study by the Energy Saving Trust in the UK estimated that switching from a stovetop kettle to an electric kettle can save around 25-30 Pounds (approximately USD 30-37) per year on energy bills. This transition to energy-saving appliances not only benefits consumers through cost savings and convenience but also contributes to environmental preservation. Electric kettles with their energy-efficient features and quick boiling capabilities are seen as practical and sustainable solutions for efficient water heating, reinforcing their market growth.
Consumer perception of water quality in electric kettles significantly influences market behavior. Concerns about potential interactions between heating elements, materials, and water composition may affect the flavor or purity of the water, leading to preferences for certain types of kettles. For example, stainless steel or glass kettles are often preferred over plastic ones due to perceived better water quality and taste.
Manufacturers like KitchenAid and Hamilton Beach address these concerns by providing transparent information about materials, safety standards, and potential impacts on water quality. This approach helps alleviate consumer concerns and builds trust, crucial for maintaining competitive market positioning.
The trend toward smart kitchen appliances is significantly impacting the electric kettle market. Smart electric kettles, which can be integrated into smart home systems, are increasingly in demand. According to a report by Statista, the Indian smart appliances market is projected to grow by 9.10% annually from 2024 to 2028, reaching a market volume of USD 4.3 billion by 2028. This trend is driven by the need for convenience, efficiency, and connectivity in modern households.
Smart electric kettles, such as those offered by Xiaomi and Smarter, allow users to control and monitor the kettle remotely using smartphone apps or voice assistants. These appliances often feature energy-saving technologies and eco-friendly attributes, aligning with the growing consumer preference for sustainable products. The integration of smart technology not only enhances user convenience but also contributes to energy conservation, driving market growth.
Overall, the shift towards smart kitchen appliances, particularly smart electric kettles, reflects a broader trend towards connected, efficient, and technologically advanced home solutions, further propelling market expansion.
| Study Period | 2020-2032 | CAGR | 8.1% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 4.96 billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 16.7 billion |
| Largest Market | Asia-Pacific | Fastest Growing Market | Europe |
The global electric kettle market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.
Asia-Pacific is the most significant market shareholder and is estimated to grow at a CAGR of 7.5% over the forecast period. Asia-Pacific dominates the worldwide electric kettle market, with China and India being significant drivers. According to the China Household Electrical Appliances Association, electric kettle sales in China will reach 120 million units in 2023, up 10% from the previous year. According to the Indian Ministry of Electronics and Information Technology, domestic manufacturing of electric kettles will increase by 15% in 2023, with an additional 18% increase expected by 2024. The region's supremacy is due to expanding urbanization, rising disposable incomes, and shifting lifestyle choices. According to the Japan Electrical Manufacturers' Association, energy-efficient electric kettles will account for 70% of total kettle sales in 2023, indicating that consumers are becoming more environmentally conscious.
Additionally, according to the Korean Consumer Agency, bright electric kettles with temperature control functions will gain 25% market share by 2023. The region's manufacturers have concentrated on developing novel features such as changeable temperature settings, keep-warm functionality, and IoT connectivity. The expanding tea and coffee culture in nations such as China, India, and Japan has significantly boosted the market's growth. Furthermore, the trend toward smaller living spaces in metropolitan areas has increased demand for space-saving kitchen gadgets such as electric kettles. The Asia-Pacific market is distinguished by a combination of established multinational brands and competitive local manufacturers who offer a diversified range of products to meet various consumer preferences and price points.
Europe is estimated to grow at a CAGR of 8.2% over the forecast period, with the United Kingdom and Germany making substantial contributions. According to the UK Office for National Statistics, 95% of households will own an electric kettle by 2023, the highest global penetration rate. The German Federal Statistical Office predicted that electric kettle sales will increase by 5% in 2024 due to increased consumer concern about energy efficiency. The region's market is distinguished by a solid tea-drinking culture and an increasing emphasis on environmentally friendly appliances. The European Committee of Domestic Equipment Manufacturers reported that 60% of electric kettles sold in the EU in 2023 were rated A++ or higher for energy efficiency.
Furthermore, the Ministry of Ecological Transition predicted a 15% rise in electric kettle recycling in France in 2023, indicating an increasing environmental concern. European producers have concentrated on creating premium, design-oriented kettles with cutting-edge features like accurate temperature control and noise reduction technology. The market has also seen a shift toward kettles manufactured from sustainable materials, with numerous firms offering models with recycled plastics or biodegradable components. The increased popularity of specialty teas and pour-over coffee processes has created a demand for variable-temperature kettles. Furthermore, the growing popularity of smart home ecosystems has resulted in the advent of Wi-Fi-enabled kettles that can be operated using smartphone apps or voice commands.
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The global electric kettle market is segmented based on Material type, Capacity, and End-user.
The electric kettle market is further segmented by material type into stainless steel, plastic, and glass.
Stainless steel electric kettles are the market leaders due to their durability, safety, and aesthetic appeal. They are highly preferred due to their strong construction, which can tolerate high temperatures and resist corrosion, ensuring endurance and ease of maintenance. Stainless steel kettles also have excellent heat retention capabilities, which help conserve energy by keeping water at a constant temperature for extended periods. Furthermore, they are safer than plastic equivalents since they do not leak dangerous chemicals into boiling water. Stainless steel electric kettles are popular in consumer and professional contexts, including homes, offices, and hotels. Their diversity in form and functionality, which frequently includes quick boiling and automated shut-off features, reinforces their dominant position in the electric kettle industry.
Glass electric kettles are a sub-dominant market valued for their transparency, aesthetics, and neutral taste. They appeal to customers who value visibility and enjoy watching water boil. Glass kettles usually comprise heat-resistant borosilicate glass, ensuring safety when cooking and allowing for easy water level monitoring. They add no aromas or odors to water, making them excellent for brewing delicate teas or generating distilled water. However, glass kettles are more fragile than stainless steel kettles and may require careful handling to avoid damage. Regardless of these factors, their attractive appearance and functionality make them popular in homes and specialty cafes where aesthetics and purity of taste are valued alongside practicality.
The electric kettle market is further segmented by capacity into Less than 1L, 1– 1.5L, and Above 1.5L.
Electric kettles with capacities ranging from 1 to 1.5 liters dominate the market due to their versatility and popularity among consumers. This sector maintains a mix between compact size and enough capacity, catering to various household requirements. It is trendy among small families, singles, and couples needing a practical but space-saving device for daily use. Kettles in this capacity range are suitable for boiling water for beverages, instant noodles, and modest cooking jobs, providing convenience without too much energy. They are also widely found in workplaces, where employees prefer personal-sized kettles for hot beverages throughout the day. The 1-1.5L capacity segment's dominance is strengthened by its low cost, convenience of use, and availability of a diverse range of models with varying styles and capabilities to suit varied consumer tastes.
The sub-dominant category of electric kettles with a capacity smaller than 1 liter serves niche markets and specific use cases in which compactness and portability are essential. These kettles are popular due to their ultra-compact size, making them ideal for travel, camping, dorm rooms, and other circumstances where space is limited. They heat rapidly and are suitable for boiling small amounts of water, such as a single cup or individual servings. Despite their modest size, they are convenient and practical for people who value mobility and a simple lifestyle. At the same time, electric kettles under 1-liter capacity are less common in mainstream families than in larger ones. However, they meet specific demands and preferences, indicating a niche market group that values compactness, efficiency, and mobility in boiling water quickly and easily.
The electric kettle market is further segmented by End-users into residential and commercial.
The residential segment dominates the electric kettle market due to extensive household acceptance for daily use. Electric kettles in this category are designed for convenience, providing quick and effective water boiling for various applications such as producing hot beverages, cooking, and even sterilizing baby bottles. They are available in multiple capacities and designs to accommodate different household sizes and tastes. Their dominance is driven by ease of use, energy efficiency, and home-specific safety features. Furthermore, technological developments have resulted in innovations such as rapid boil technology and various temperature settings, increasing their appeal to residential users who want convenience without sacrificing quality.
The commercial segment of electric kettles is mainly used in hospitality, food service, and office settings. These kettles are intended to handle higher volume needs than domestic models, catering to larger parties or clients. Commercial electric kettles often have higher capacities, more durable construction, and faster boiling periods to support regular use in environments such as hotels, restaurants, cafes, and office break rooms. They are valued for their dependability, performance, and capacity to keep water at the ideal temperature throughout the day. While less common in unit sales than residential models, the commercial category represents unique requirements for efficient water heating in professional settings where speed, capacity, and durability are critical for meeting customer or staff expectations.
