Global Baby Carrier Market Grows at a Staggering CAGR of 4.4%

Introduction

A baby is held close to the torso by an adult wearing a baby carrier. These carriers have waist belts and padded shoulder straps that can be adjusted for the wearer's and the baby's comfort. They are made of various materials depending on the support and rigidity required. Parents now use cloth, ergonomic baby carriers to support the baby's natural posture and promote physical development. These carriers offer security, mobility, and convenience when taking a child outside. Baby carriers promote breastfeeding, intimacy, and a healthy infant's development. Additionally, using a baby carrier is becoming more and more common among parents who travel because it gives them greater mobility and convenience when navigating crowds.

Market Dynamics

Affordability as a Substitute for Strollers and Crates Drives the Global Market

Compared to similar products, baby carriers are significantly less expensive. Baby carriers typically cost between USD 30 and USD 150. However, a baby stroller or pram typically costs between USD 200 and USD 600. As a result, baby carriers are usually 4-6 times less expensive than strollers and prams. Due to strollers and prams' limitations in mobility, maneuverability, and manageability, baby carriers—incredibly lightweight, practical, affordable, and easy to use—have an advantage over them. Baby carriers are preferred over prams and strollers because they strengthen the emotional and physical bond between the parent and the child.

Product Innovation Creates Tremendous Opportunities

The baby care industry has grown significantly over the last ten years. Involved industry players have quickly expanded to meet the rising consumer demand from developing countries. Therefore, for active players to maintain sustainable growth and profits, product portfolio diversification through the introduction of next-generation advanced products and services has remained their core competency. Players are releasing new products with enhanced functionality and convenience to maintain the market's increasing competitiveness. These market players are also using biomaterials to make eco-friendly baby carriers in response to growing environmental concerns.

Regional Analysis

North America is the most significant global baby carrier market shareholder and is expected to grow at a CAGR of 3.5% during the forecast period. The widespread disruption caused by the COVID-19 pandemic has altered consumer behavior. As a result, active market participants update their target markets, develop product portfolios, emphasize omnichannel strategies, reposition their brands, and launch new service models. The demand for upscale baby carriers is rising in North America as premiumization spreads. Due to the demographic trends and immigrant population in North America, the demand for the product is also increasing. Additionally, North America presents fantastic growth prospects.

Europe is expected to grow at a CAGR of 4.2 % during the forecast period. Most European parents use baby care products that encourage healthy and active lifestyles. Baby carriers, which can include baby slings, baby backpacks, baby baskets, strollers, and prams, are essential for newborns and young children. Additionally, baby carriers that are extra padded and ergonomically designed provide much greater convenience, increasing their popularity among European consumers. The baby care industry invests heavily in R&D and is highly innovative, science-driven, and time-sensitive.

Key Highlights

• The global baby carrier market was valued at USD 1.02 billion in 2021. It is projected to reach USD 1.50 billion by 2030, growing at a CAGR of 4.4% during the forecast period (2022–2030).

• Based on the product, the global baby carrier market is bifurcated into buckle carriers, backpack carriers, wrap carriers, and sling carriers. The buckle carrier segment is the highest contributor to the market and is expected to grow at a CAGR of 4.9% during the forecast period.

• Based on price point, the global baby carrier market is bifurcated into mass and premium. The mass segment owns the highest market share and is expected to grow at a CAGR of 4.2% during the forecast period.

• Based on distribution channels, the global baby carrier market is bifurcated into supermarkets/hypermarkets, convenience stores, and online. The supermarkets/hypermarkets segment is the highest contributor and is expected to grow at a CAGR of 3.5% during the forecast period.

• North America is the most significant global baby carrier market shareholder and is expected to grow at a CAGR of 3.5% during the forecast period.

 

Competitive Players

1. Blue Box Company
2. The ERGO Baby Carrier Inc.
3. Lalabu LLC
4. Goodbaby International Holding Limited
5. FirstCry
6. Moby Wrap Inc.
7. Artsana s.P.A.

Recent Developments

Recent Developments

• July 2024 - The Trend Watchers team at Lifetime Manuals released its guide to the hottest baby buys, popular baby shower gifts, and essentials for every new parent just in time for Amazon Prime Day 2024.
• February 2024 - The Ergobaby Omni Breeze Carrier is notable for its high breathability, thanks to its SoftFlex mesh material, which helps keep the baby and the wearer cool. This versatile carrier offers multiple carrying positions and premium lumbar support, making it a standout for long-term use.

Segmentation

1. By Product
   1. Buckle
   2. Backpack
   3. Sling
   4. Others
2. By Distribution Channel
   1. Supermarkets/Hypermarkets
   2. Convenience store
   3. Online
3. By Price Point
   1. MASS
   2. PREMIUM