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Baby Carrier Market

Baby Carrier Market: Information by Product (Buckle, Backpack, Sling, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience store, Online), and Region — Forecast till 2030

Published On : 27 Jul, 2022
Updated On : 12 Sep, 2022
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Market Snapshot

Base Year:
2021
Study Period:
2020-2030
CAGR:
4.45 %
Fastest Growing Market:
Asia Pacific
Largest Market:
North America

The global baby carrier market size was valued at USD 1082.25 million in 2021 and is projected to reach USD 1601.41 million by 2030 at a CAGR of 4.45% 2022 to 2030. Infants are held close to the torso by an adult wearing a baby carrier, which provides support. Both the infant and the wearer are made comfortable by the padded waist belts and adjustable shoulder straps on these carriers. Depending on the level of rigidity and support necessary, they are constructed utilising various materials. Baby carriers that support the infant's natural posture and encourage physical development are now being adopted by parents and are made of cloth. Additionally, when taking the child outside, these carriers provide security, mobility, and convenience.

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Market Dynamics

Drivers for the Global Baby Carrier Market

  • Preference Over Strollers And Prams Drive The Market

Infant carriers are favoured over strollers and prams because of how close they keep the baby and the parent, which tends to strengthen their emotional and physical bond. This is a significant market-driving element for infant carriers. The market is also fueled by product innovation in terms of design and functionality, ease of product movement, and growing consumer demand for bioengineered goods. In addition, brand-new product developments that are motivated by the styles of strollers in various forms and sizes to offer a better posture while being carried are also playing a crucial role in boosting market demand.

  • Ease of Usage Of Hands-Free Devices Drives The Market

A significant market dynamic is an ease of using hands-free devices. The amount of items parents need to take care of when their child is out and about has decreased as a result of the creation of baby carriers. The market for infant carriers has expanded in part due to the culture of working women, which is a significant influence. Additionally, consumers are willing to pay a premium for high-quality carriers that are made with high-quality textiles in order to improve both their own and the baby's level of comfort.

The market is propelled by the rising demand for items that are made and built with function in mind and are better suited for infants in terms of safety, durability, and comfort. Additionally, parents are increasingly worried about the security, ease, dependability, and personal comfort connected to baby care goods.

Restraints for the Global Baby Carrier Market

  • Weight Adaptability Acts As A Major Restraint For The Market

The baby carriers market is severely constrained by parents' concerns about the time versus cost trade-off. It is crucial for parents to adjust their baby carriers in accordance with the baby's age, size, and weight due to the infant's rapid growth. Because of the negative impacts on health, carriers that cannot adjust to weight are discouraged. Additional deadly accidents may result from improper weight.

Opportunities for the Global Baby Carrier Market

  • The E-Commerce Segment And Incorporation Of Sensors Bring In New Opportunities

The addition of sensors to the carriers has caused the product's demand to soar. Sensors assist in routinely checking on the infant's health. Both parents and doctors can benefit from the information. During the projection period, e-commerce and social media will fuel market expansion. The ability to buy and replace products is a crucial component of the development of online platforms. Parents and other caregivers can learn more about the product's comfortable and secure use thanks to the proactive attitude of babywearing consultants and the assistance of connected organisations.

Moreover, new product designs that are more readily available and more reasonably priced are also anticipated to continue a major trend. Through innovative marketing techniques, the top companies are concentrating on building relationships with clients by offering them user-friendly products. In the near future, urbanisation, the usefulness of lightweight fabric materials, and rising customer desires for a pleasant manner to bring their babies everywhere they go are anticipated to remain the main driving drivers.

In order to provide innovative and technologically advanced products, gain a larger market share than rivals, and develop lasting relationships with customers, businesses are being forced to invest in research and development due to changing consumer preferences for better-designed and developed products.

Segmentation for the Global Baby Carrier Market

This market can be segmented on the basis of products, distribution channels, geographical regions and competitors. With a market share of 51.0% in 2020, buckle products ruled the world. Due to the high level of safety and comfort these devices provide, this product category is anticipated to maintain its dominance over the coming years. Due to the baby's safety satisfaction, the hands-free experience, and the infants' protection from flat-head syndrome, buckle products are more comfortable for parents to use. Additionally, while employing buckle carrier items, the client can change the position to suit their tastes, including front facing, back facing, and sideways facing. Additionally, firms have developed add-on features for baby carriers, including bottle pockets, cell phone pockets, and other practical features, with the aid of cutting-edge technology and research.

From 2020 to 2030, sling products are anticipated to grow at a CAGR of 5.2%. New product features and development are credited with this expansion. Slings take up less room and are lighter than buckle or backpack carriers. These slings can be divided into ring slings, wraps, and pouches. Slings are typically used for babies to keep them close to their mothers at all times. The newest slings are used to safely and conveniently nurse while also carrying babies.

By 2030, it is anticipated that superstores and hypermarkets will generate USD 10 billion. This industry is anticipated to expand as consumers increasingly prefer to shop at supermarkets, where they have access to a wide selection of goods from different brands that they can compare. Over the next years, these elements are anticipated to propel the segment.

These goods can also be purchased online through web portals and online shops, among other distribution channels. The launch of numerous new web portals and online shops is predicted to cause the online segment to grow at a CAGR of 5% between 2020 and 2030. A large variety of things are being displayed online by businesses like Firstcry.com and JLmorison, who are developing door-to-door delivery of goods.

 

Regional Analysis of the Global Baby Carrier Market

Baby Carrier Market Regional Analysis

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With an estimated USD 6.3 billion in revenue in 2020, North America dominated the regional market. The awareness among consumers of the safety and comfort these goods offer is credited with this growth. Due to the parents' unwavering commitment to product quality, new businesses are also capturing previously untapped markets with their high-end goods. Oasis Dragon, a company that makes maternity and baby care items, was purchased by Goodbaby International Company in 2017. In addition, the Boppy Company introduced a brand-new product in 2018 called ComfyFit, which combines buckle and sling product types to offer a user-friendly and comfortable form of support.

From 2021 to 2030, Asia Pacific is anticipated to grow at a CAGR of 5%, which is the fastest. Due to the growing nations' adoption of western culture and lifestyle, including Bangladesh, China, and India, the Asia-Pacific region offers attractive potential for new segments. Additionally, when more women find employment, they become more independent financially, opening up market opportunities for goods that benefit both parents and infants. A number of items, including the Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, were introduced by Bey Bee in November 2018 to enable parents to wear their newborns more comfortably and in more convenient positions.

 

Global Baby Carrier Market: Competitive Landscape

Blue Box Company, The ERGO Baby Carrier, Inc., Lalabu LLC, Goodbaby International Holding Limited, FirstCry, Moby Wrap, Inc., and Artsana s.P.A. are some of the major market participants. In order to capture a larger market share, businesses are using market strategies, including mergers and acquisitions, in addition to creating new products that reflect the most recent customer tastes in flavour and health advantages. The demand for baby carriers is anticipated to rise in the next years as a result of these factors.

 

Recent Development

  • A new product called the Adapt 3 Position Baby Carer was released by Ergobaby Carrier, Inc. The product enables the provision of carrying the baby in any manner conceivable. Customers may easily carry babies without restriction and stroll thanks to the comfortable adjustable straps.
  • 2017 saw the $360 million purchase of an affiliate baby products shop by China's Goodbaby International.

Global Baby Carrier Market: Segmentation

By Product

  • Buckle
  • Backpack
  • Sling
  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience store
  • Online

By Region

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa
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