Global Barley Flakes Market Extends at a Healthy CAGR of 4.25% by 2030

Introduction

The Global Barley Flakes Market was valued at $ 7.39 billion in 2021, and is projected to reach $ 10.48 billion by 2030, registering a CAGR of 4.25 % from 2022 to 2030.

Steamed and rolled pearl barley is used to make barley flakes. Barley flakes can be cooked similarly to oatmeal for hot cereal, added to muesli, and used in baked goods, including bread, muffins, and cookies. Protein, fiber, and other nutrients are abundant in barley flakes formed from pearled or whole grain barley kernels. Typically, these flakes are utilized in baked items such as muffins, cookies, and bread. Due to its easy digestibility, barley flakes have recently found several applications in the food industry, including breakfast cereals, cookies, energy bars, and bread. Moreover, compared to common grains like wheat and cornflakes, these flakes have superior nutritional properties and high fiber content. It is hoped that these characteristics will encourage consumers to include barley flakes in their daily diets to establish a sustainable healthy diet and prevent chronic health concerns.

The rise of the barley flakes market is mainly attributable to factors such as the increased awareness of barley flakes' nutritional worth. In addition, the increased demand for a nutritious breakfast, the prevalence of chronic diseases, and the knowledge of cholesterol and blood sugar levels are significant factors supporting the growth of the barley flakes market. In addition, manufacturers of processed snacks are shifting their focus to healthy and sustainable ingredients for snack preparation, which is anticipated to stimulate the market's expansion. On the other hand, the presence of alternatives on the market is expected to impede market growth. In addition, the lack of knowledge among the populace regarding barley flakes may hinder the expansion of the industry.

Market Dynamics

Altering customer tastes for wholesome and nutritious on-the-go snacks

Changing client preferences toward healthy and nutritious on-the-go snacks due to their convenience characteristics will undoubtedly contribute to the industry's future growth. In addition, the rich nutritional qualities of barley flake, such as fiber, vitamins, minerals, copper, magnesium, selenium, and antioxidants, are projected to improve the product's future demand and utility. Due to their ease of digestion, barley flakes have been incorporated into numerous culinary products during the past few years. These items include breakfast cereals, cookies, energy bars, cookies, and bread. In addition, compared to other grain varieties, such as wheat and cornflakes, these flakes offer superior nutritional properties and high fiber content, making them an excellent choice for breakfast cereal.

The increasing desire for items with clear labels

Rising health trends and consumer consciousness may bolster the market for barley flakes. Due to their hurried lifestyles, consumers seek foods with great nutritional value and easy preparation. Because barley flakes are nutrient-dense and require minimal heating time, they may be practical. Consequently, the barley flake sector may expand as barley flakes become more consistent with consumer expectations. The increased desire for products with clear labels could be a significant market growth factor for barley flakes. Barley flakes can be included in bread, cookies, biscuits, and morning cereals, among other mixed foods. Therefore, food manufacturers can employ them as ingredients to create new and healthful products that may appeal to health-conscious consumers who want clean-label foods.

Increasing prevalence of chronic diseases

The rising prevalence of chronic diseases like hypertension, diabetes, and cardiovascular disease has raised the need for barley-based flakes in daily diets. Beta-glucan, a soluble fiber that enhances the body's absorption of nutrients, is abundant in barley. This promotes digestion by lowering the body's harmful cholesterol and blood sugar levels and increasing helpful microorganisms. It is hoped that these characteristics will encourage consumers to include barley flakes in their daily diets to establish a sustainable healthy diet and prevent chronic health concerns. When consumed regularly, these barley flakes increase metabolic function and reduce the risk of hypertension, cardiovascular disease, cancer, and diabetes.

Regional analysis of the Global Barley Flakes Market

In 2021, Europe was the most critical market in sales, accounting for 32.6% of the total. Major manufacturers, including Nestlé, General Mills, and Kellogg, are employing various marketing methods to get a competitive advantage in the market for barley flakes. The introduction of new items, the growth of retail chain locations, and mergers and acquisitions are all examples of these methods. It is expected that Asia Pacific will have the highest growth rate, with a compound annual growth rate (CAGR) based on revenue of 5.4 percent from 2022 until 2030. This will give the Asia Pacific the distinction of having the highest growth rate.

The most inventive firms in the world are expanding their product lines to include barley-based multigrain cereals and breakfast goods, and they are releasing these ground-breaking products simultaneously. For instance, Gaia, a health and wellness brand owned by Cosmic Nutracos Solutions Private Limited, has recently released a new product referred to as Oats Multigrain. The critical components of the cuisine are barley flakes, ragi flakes, oat flakes, and rolled wheat; each is an excellent source of fiber, essential minerals, and vitamins. The newly launched product, which helps to increase digestion, cholesterol levels, and blood sugar levels in the body, is at the center of the company's efforts to meet the demands of customers who place a premium on their health as a top priority. It is expected that the launch of these innovative items will result in the development of new avenues of opportunity in the not-too-distant future.

Key highlights:

• The Global Barley Flakes Market was valued at $ 7.39 billion in 2021, and is projected to reach $ 10.48 billion by 2030, registering a CAGR of 4.25 % from 2022 to 2030.
• In terms of revenue and volume, conventional goods accounted for more than 70 percent of the market share in 2021.
• In 2021, supermarkets and hypermarkets constituted the largest distribution channel, accounting for 64.3 percent of the total volume.
• In 2021, Europe represented the largest market in sales, accounting for 32.6 percent of the total.

Competitive Players

Competitive players in the global Barley Flakes market

The major players in the global barley flake market – King Arthur Flour Company, Inc.; Honeyville, Inc.; Nestlé; and Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains.

Recent Developments

Recent Developments by key players

• In April 2022, JAG Productions and King Arthur Baking Company Partner to Create Theatre on The Hill.
• In May 2022, Nestlé reports further progress toward deforestation-free cocoa.
• In June 2022, With peak carbon behind it, Nestlé zeros in on dairy emissions.
• In June 2022, King Arthur Baking Company Introduces New Products to Make Baking Easy, Delicious and Accessible.

Segmentation

The Global Barley Flakes Market Segmentation –

Product

• Conventional
• Organic

Distribution Channel

• Convenience Stores
• Supermarket/Hypermarket
• Online

Regional

• North America
• Europe
• Asia-Pacific
• LAMEA