Global Denture Cleaners Market Share Grows Steadily at a CAGR of 5.04%

Introduction

One of the primary factors driving the global denture cleaners market is the rising incidence of edentulism, which is often linked to inadequate oral hygiene, periodontal diseases, and lifestyle choices such as smoking and poor dietary habits. This trend has led to greater use of both full and partial dentures, subsequently increasing the need for specialized cleaning products. According to the World Health Organization, nearly 19% of the global adult population suffers from extreme periodontal disease, indicating a large potential market.

Moreover, increasing healthcare spending and better access to oral care products, particularly in developing regions, are contributing to market expansion. In addition, the growing involvement of caregivers and eldercare professionals, especially in developed nations, is promoting regular denture hygiene practices, further boosting product usage. The market is also benefiting from enhanced product availability across retail outlets, including pharmacies, supermarkets, and online platforms, as well as a rising consumer inclination toward convenient and effective cleaning solutions.

Market Dynamics

Demographic shift toward aging drives the global market

The growing global elderly population is playing a pivotal role in driving market expansion. As people age, they become more susceptible to dental problems like gum disease, tooth decay, and complete tooth loss, increasing the reliance on dentures. Ensuring proper denture hygiene is essential to prevent infections and enhance comfort among older individuals.

• The United Nations projects that the number of people aged 65 and above will surge to 1.5 billion by 2050, compared to 727 million in 2020. This aging trend is contributing to a rise in tooth loss, subsequently boosting the use of dentures. For instance, the U.S. Centers for Disease Control and Prevention (CDC) indicates that around 20% of Americans aged 65 and older have lost all their teeth, making denture use a necessity.

Consequently, there is a growing demand for convenient and efficient denture cleaning solutions.

Oral hygiene awareness creates tremendous opportunities

Rising global awareness about oral hygiene is unlocking notable growth opportunities in the global market. People are increasingly recognizing the importance of maintaining good oral health, including proper care of dentures, to avoid issues like infections, bad breath, and other oral complications. Health organizations and dental associations are playing a key role in educating the public through various awareness campaigns.

• For example, at the World Dental Congress held in Istanbul in September 2024, the FDI World Dental Federation unveiled its 2025 World Oral Health Day campaign, titled “A Happy Mouth is… A Happy Mind.” This is the second phase of a three-year initiative (2024–2026) that highlights the link between oral health and overall well-being. The campaign features FDI’s mascot, Toothie, in a movie-themed narrative aimed at motivating individuals to prioritize oral hygiene for a healthier and happier life.

These initiatives are encouraging denture users to maintain proper cleaning habits, thereby driving the demand for denture cleaning products.

Regional Insights

North America holds a dominant share in the global market due to its aging population and high oral hygiene awareness. According to the U.S. Census Bureau, over 56 million Americans were aged 65 and older as of 2023, many of whom rely on dentures. This demographic trend fuels consistent demand for denture cleaning products. In addition, companies like Polident and Efferdent are launching fast-dissolving tablets and all-natural cleaners to cater to shifting consumer preferences toward chemical-free oral care.

Furthermore, the increasing use of ultrasonic and UV denture cleaners in the U.S. and Canada reflects a rising adoption of technology-driven hygiene solutions. Moreover, online sales of denture cleaners are booming across platforms like Amazon and Walmart, offering convenience and subscription-based purchases. Such evolving purchasing patterns and innovations are expected to sustain the region’s market leadership over the forecast period.

Key Highlights

• The global denture cleaners market size was valued at USD 671.15 million in 2024 and is projected to grow from USD 704.98 million in 2025 to reach USD 1044.75 million by 2033, growing at a CAGR of 5.04% during the forecast period (2025–2033).
• By product type, the global denture cleaners market is segmented into tablets, creams & pastes, powders, liquid solutions, ultrasonic cleaners, wipes and sprays, and others.
• By form, the market is categorized into solid, liquid, and gel/paste.
• By end user, the market is divided into hospitals & dental clinics, homecare settings, long-term care facilities/nursing homes, and others.
• By distribution channel, the market is segmented into retail pharmacies, supermarkets & hypermarkets, online retailers, dental clinics, convenience stores, and others.
• North America is the highest shareholder in the global market.

Competitive Players

Procter & Gamble Co. (Polident), GlaxoSmithKline plc (Poligrip), Prestige Consumer Healthcare Inc. (Efferdent), Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Dr. Fresh, LLC (a subsidiary of High Ridge Brands), Dentsply Sirona Inc., Dental Aesthetics Group Ltd., Novadent, SonicBrite Inc., iSonic Inc., Molar Clean, and others.

Recent Developments

• In March 2025, Ivoclar relaunched its Prevention & Care portfolio, four VivaDent prophylaxis products developed with dental hygienists and preventive-care teams. The line includes an alcohol‑free Protecting Mouthwash, enamel-strengthening Fluoridation Gel, soothing Protecting Gel and low‑abrasion Polishing Paste in three flavors. The range boosts clinical efficiency and enhances patient comfort.

Segmentation

1. By Product Type
   1. Tablets
   2. Creams & Pastes
   3. Powders
   4. Liquid Solutions
   5. Ultrasonic Cleaners
   6. Wipes and Sprays
   7. Others
2. By Form
   1. Solid
   2. Liquid
   3. Gel/Paste
3. By End User
   1. Hospitals & Dental Clinics
   2. Homecare Settings
   3. Long-Term Care Facilities/Nursing Homes
   4. Others
4. By Distribution Channel
   1. Retail Pharmacies
   2. Supermarkets & Hypermarkets
   3. Online Retailers
   4. Dental Clinics
   5. Convenience Stores
   6. Others
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa