Denture Cleaners Market Size & Outlook, 2025-2033

Denture Cleaners Market Size

The global denture cleaners market size was valued at USD 671.15 million in 2024 and is projected to grow from USD 704.98 million in 2025 to USD 1044.75 million by 2033, growing at a CAGR of 5.04% during the forecast period (2025–2033).

One of the key drivers of the global denture cleaners market is the growing prevalence of edentulism caused by factors such as poor oral hygiene, periodontal disease, and lifestyle habits like smoking and unhealthy diets. This has increased the adoption of full and partial dentures, thereby driving demand for cleaning solutions. According to the WHO, severe periodontal disease affects nearly 19% of the global adult population, highlighting a significant potential consumer base.

Additionally, rising healthcare expenditure and improved access to oral care products in emerging economies are fueling market growth. The expanding role of caregivers and eldercare professionals, especially in developed countries, also supports regular denture cleaning practices, boosting product consumption. Furthermore, increased product visibility through pharmacies, supermarkets, and e-commerce platforms, coupled with growing consumer preference for effective and convenient hygiene solutions, is further propelling market demand globally.

Current Market Trends

Innovation in Denture Cleaning Solutions

The global market is witnessing rapid innovation as manufacturers focus on developing more efficient, convenient, and user-friendly products to meet growing consumer demands. These advancements include fast-dissolving tablets, ultrasonic cleaning devices, and eco-friendly formulations.

• For instance, in April 2023, XODENT, a U.S.-based dental hygiene company, unveiled a comprehensive denture cleaning kit, featuring mint-fresh effervescent tablets, dual wash baths, strain baskets, brushes, and a 30-day tablet supply. The kit is designed for full and partial dentures, mouthguards, and retainers. It received positive attention for its ease of use and effectiveness in odor and stain removal.

Such innovations are particularly appealing to the elderly population and caregivers, who prioritize convenience and hygiene. As technology continues to advance, product diversification and improved cleaning efficacy are expected to drive further market growth.

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Denture Cleaners Market Driving Factors

Demographic Shift toward Aging

The global rise in the elderly population is significantly augmenting the growth of the market. Aging is closely associated with dental issues such as tooth decay, gum disease, and edentulism, which lead to the increased use of dentures. Maintaining denture hygiene becomes critical to avoid infections and discomfort among older adults.

• According to the United Nations, the global population aged 65 and above is projected to reach 1.5 billion by 2050, up from 727 million in 2020. This demographic shift leads to a higher prevalence of tooth loss and, consequently, increased denture use. For example, the U.S. Centers for Disease Control and Prevention (CDC) reports that nearly 20% of adults aged 65 and older are completely edentulous, necessitating dentures.

As a result, the demand for effective and easy-to-use denture cleaning products continues to rise.

Market Restraining Factors

Lack of Awareness in Developing Regions

One of the primary restraints in the global market is the lack of awareness in developing regions regarding proper denture hygiene. In many low-income and rural areas, oral healthcare is not prioritized, and people are often unaware of the long-term benefits of using specialized denture cleaning products.

Traditional cleaning methods, such as brushing with regular toothpaste or soaking in water, are still widely practiced, but are often ineffective and can damage dentures. Additionally, limited access to dental professionals and a lack of targeted educational campaigns further exacerbate the issue. This knowledge gap restricts market penetration and the adoption of advanced denture cleaning solutions in these regions.

Market Opportunities

Oral Hygiene Awareness

Increasing oral hygiene awareness globally is creating significant growth opportunities for the global market. Consumers are becoming more conscious about maintaining oral health, including proper denture care, to prevent infections, bad breath, and other complications. Educational campaigns and initiatives by dental associations and health organizations are helping spread knowledge about the importance of denture hygiene.

• For instance, in September 2024, during the World Dental Congress in Istanbul, the FDI World Dental Federation launched its 2025 World Oral Health Day campaign, titled “A Happy Mouth is… A Happy Mind.” This marks the second year of a three-year initiative running from 2024 to 2026, focusing on the connection between oral health and overall well-being. The campaign features Toothie, FDI’s mascot, in a movie-inspired journey to inspire individuals to prioritize oral health for a happier mind.

Such efforts encourage denture users to adopt proper cleaning routines, boosting demand for denture cleaning products.

Regional Insights

North America exhibits strong growth in the global market due to its well-established dental care infrastructure and high awareness of oral hygiene. The region benefits from increased denture adoption among aging individuals and the widespread use of advanced denture cleaning technologies. Consumers show a growing preference for chemical-free and fast-acting solutions. E-commerce penetration and insurance coverage for dental products further support product accessibility. Additionally, regular dental check-ups and hygiene-focused campaigns promote the consistent use of denture cleaners, contributing to sustained regional market expansion.

U.s. Denture Cleaners Market Trends

• The U.S. market is driven by high denture adoption and technological innovation. With over 40 million Americans wearing dentures, demand for cleaning products is robust. Companies like Procter & Gamble offer fast-dissolving tablets, while startups are introducing UV sanitizing devices. Retail giants like Walgreens and Amazon are expanding product accessibility, while oral health initiatives by the American Dental Association emphasize daily denture care.
• Canada's denture cleaners industry is growing steadily due to its aging population and increasing oral health awareness. Over 20% of Canadians are aged 65 or older, many of whom rely on dentures. Brands like Polident and Efferdent dominate retail shelves, while pharmacies like Shoppers Drug Mart promote advanced denture cleaning solutions. Government health campaigns further boost awareness of proper denture hygiene practices among seniors.

Asia-Pacific Denture Cleaners Market Trends

Asia Pacific presents robust growth prospects in this market, supported by enhancing healthcare infrastructure and rising oral health awareness. The increasing elderly demographic and expanding middle-class population are accelerating the demand for affordable yet effective denture care products. Growth in urbanization and retail penetration enhances product accessibility. Furthermore, local manufacturers are entering the market with cost-effective, herbal, and traditional denture cleaning formulations. Digital marketing and e-commerce adoption are playing a pivotal role in spreading awareness and driving product adoption across both urban and semi-urban areas.

• Japan’s denture cleaners marketis expanding due to its rapidly aging population, nearly 29% of citizens are over 65, the highest globally. Companies like Lion Corporation offer advanced denture cleaning tablets tailored for elderly users. With strong hygiene awareness and technological innovation, Japan has seen rising demand for ultrasonic denture cleaners, especially among the home-care segment and nursing homes catering to senior citizens.
• India’s denture cleaners industry is growing gradually, driven by increasing awareness of oral hygiene among older adults. As edentulism rises due to poor dental care access in rural areas, affordable denture cleaning tablets from brands like Polident are gaining traction. Urban consumers are also showing interest in herbal and ayurvedic denture cleansers, reflecting India’s preference for natural health products. E-commerce is further improving product accessibility across regions.

Europe Denture Cleaners Market Trends

Europe’s market is expanding steadily, driven by its aging population and high dental care standards. The region places significant emphasis on preventive oral hygiene, leading to consistent demand for effective denture maintenance solutions. Manufacturers are increasingly launching eco-friendly and natural-based formulations to cater to environmentally conscious consumers. Institutional care facilities and pharmacies play a major role in product distribution. Moreover, government healthcare support and reimbursement policies for dental health accessories boost product affordability, reinforcing the regional market’s strength and long-term growth trajectory.

• Germany's market for denture cleaners is driven by its aging population, with over 22% of citizens aged 65 or older, according to Destatis 2024. Brands like Kukident (by P&G) dominate, offering tablets and cleaning creams tailored for local preferences. With Germany’s emphasis on oral hygiene and eco-conscious consumption, there is growing demand for biodegradable and chemical-free denture cleaning products, supported by strong retail and pharmacy distribution networks.
• The UK denture cleaners market is expanding steadily due to increasing edentulism among the elderly and NHS dental service limitations. According to the Oral Health Foundation, over 11 million people in the UK wear dentures. Major brands like Steradent are popular, while online sales on platforms like Boots and Amazon are rising. The market also benefits from growing awareness campaigns around oral hygiene in older adults and community dental health programs.

Product Type Insights

The tablets segment holds a significant share in the global market owing to its ease of use, portability, and effectiveness. These effervescent tablets are widely preferred for their convenience, as they require minimal handling and deliver consistent cleaning results. They are especially popular among elderly users for daily denture hygiene. Moreover, leading brands frequently offer multi-pack options, enhancing affordability and accessibility. Rising consumer preference for hassle-free solutions is expected to further boost demand for tablet-based denture cleaners.

Form Insights

The liquid segment is gaining traction owing to its deep-cleaning capabilities and suitability for overnight denture soaking. Liquid denture cleaners often contain antibacterial and antifungal agents that effectively eliminate odor-causing bacteria and stains. This segment appeals to users seeking thorough cleaning without mechanical effort. Additionally, liquids are often compatible with both full and partial dentures. The growing availability of alcohol-free and sensitive formulations is expanding the segment's appeal, especially among users with specific oral health concerns.

End-User Insights

Hospitals and dental clinics represent a vital end-user segment, driven by professional use of these cleaners for hygiene and infection control. These facilities rely on high-quality, fast-acting products to ensure patient safety and procedural efficiency. Dentists often recommend specific denture cleaning products to patients, influencing their at-home care routines. The segment benefits from institutional purchasing and bulk supply contracts. As awareness around oral hygiene grows, hospitals and clinics increasingly serve as key distribution points for premium denture cleaning solutions.

Distribution Channel Insights

The supermarkets & hypermarkets segment plays a crucial role in driving product visibility and accessibility in the global market. These retail outlets offer an extensive range of products, including well-known brands and private-label alternatives, making it easier for consumers to compare and purchase. Bulk packaging and in-store promotions attract price-sensitive customers. Moreover, the physical presence of these stores allows older demographics to purchase without relying on digital literacy. Their wide geographic reach significantly enhances market penetration.

Company Market Share

Companies in the denture cleaners market are focusing on innovation, product diversification, and expanding their global footprint to strengthen their market share. Efforts include developing fast-dissolving tablets, chemical-free formulations, and portable ultrasonic cleaning devices. Many are investing in e-commerce strategies and targeting aging populations in emerging markets. Additionally, partnerships with dental professionals and awareness campaigns are being used to build consumer trust and promote regular denture hygiene practices.

Procter & Gamble Co. (Polident): Procter & Gamble Co. (P&G), through its brand Polident, is a leading player in the global market. Polident offers a range of denture cleansing products, including effervescent tablets and antibacterial solutions, designed to remove stains, plaque, and odor-causing bacteria. With strong global distribution and brand recognition, P&G leverages its expertise in oral care to promote Polident as a trusted solution for denture hygiene, especially among aging populations in North America, Europe, and Asia-Pacific.

• In March 2025, on World Oral Health Day, Polident and Poligrip, top denture care brands, teamed up with Remote Area Medical (RAM) and Walmart to launch the second nationwide oral‑health tour. They unveiled a mobile 3D denture lab in Walmart parking lots, offering free same‑day custom dentures to underserved communities. This initiative highlights the brand’s commitment to social impact and access to oral care.

List of key players in Denture Cleaners Market

1. Procter & Gamble Co. (Polident)
2. GlaxoSmithKline plc (Poligrip)
3. Prestige Consumer Healthcare Inc. (Efferdent)
4. Colgate-Palmolive Company
5. Johnson & Johnson Services, Inc.
6. Fresh, LLC (a subsidiary of High Ridge Brands)
7. Dentsply Sirona Inc.
8. Dental Aesthetics Group Ltd.
9. Novadent
10. SonicBrite Inc.
11. iSonic Inc.
12. Molar Clean

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Recent Developments

• March 2025-Oral‑care brand Ordo launched Denta Reach, a dentist‑approved tool designed to thoroughly clean tooth gaps and areas around dentures. Its flexible bristles and ergonomic, wishbone shape clean hard‑to‑reach spots gently while massaging gums. At 97% recyclable, it combines sustainability with accessible, professional‑quality at‑home oral care.
• March 2025- Ivoclar relaunched its Prevention & Care portfolio, four VivaDent prophylaxis products developed with dental hygienists and preventive-care teams. The line includes an alcohol‑free Protecting Mouthwash, enamel-strengthening Fluoridation Gel, soothing Protecting Gel and low‑abrasion Polishing Paste in three flavors. The range boosts clinical efficiency and enhances patient comfort.