Global Dishwash Laundry Care Market Grows Steadily at a CAGR of 4.22%

Introduction

The awareness of hygiene and maintaining cleanliness drives demand for laundry and dishwashing detergent. When choosing a detergent, consumers emphasize aroma, color protection, stain removal, and lower price. Consumers have a wide range of tastes and needs. Consumers today need more time to do their laundry or dishes by hand due to their hectic schedules. They look for products that enable time savings, efficient cleaning, and satisfying outcomes. Women have traditionally performed the majority of home care tasks. As more women find employment, there is a growing demand for automatic dishwashers and washing machines.

Market Dynamics

Innovations in the Laundry Detergents Industry Drive the Global Market

The development of new products to entice consumers and advancements in detergent efficacy and environmental friendliness have boosted the global dishwashing and laundry care sector. One of the latest products on the market are detergent tablets, which contain laundry detergent and are designed in a convenient shape for use. Instead of carrying a bottle or carton of detergent, one can carry one or two small, lightweight tablets. Future market participants can now obtain a competitive edge thanks to the entry of tablets and capsules into the detergent industry. To address current market trends and gain an advantage over their rivals in the sector, the corporations have also started introducing detergent powders, liquids, and fabric softeners that contain natural essential oils, plant extracts, and salts. There is a growing need for organic components for laundry detergents to be safe and free of synthetic chemicals.

Increased Use of Washing Machines Creates Tremendous Opportunities 

Manufacturers have concentrated on creating items that are energy efficient due to energy labeling and standards. There are entirely automatic front-load and top-load devices available. However, front-loading machines are more in demand now because of their practicality, capacity for space conservation, and water and energy efficiency. The rising demand for valuable consumer goods is one of the significant factors projected to drive this market's growth in the coming years. The consumer's convenience is considered while creating smart linked washing machines, which have a particularly remote location operability option. Therefore, end customers may effectively operate the appliance from a distance by downloading the software to their smartphones or tablets and connecting the washing machines using Wi-Fi.

An example of a smart connected appliance featuring Wi-Fi and NFC is the LG Electronics Twin Wash washing machine, which allows users to adjust the temperature and wash time using a smartphone app. Suppliers also provide washing machines with various pricing structures to expand their global reach. The demand for washing machines has grown globally due to rising household spending and an expansion of the real estate sector brought on by an increase in residential units. This might lead to a rise in laundry detergent sales.

Regional Analysis 

Asia-Pacific is the most significant revenue contributor and is expected to grow at a CAGR of 5.12% during the forecast period. Due to changing lifestyles and the rising disposable income of middle-class consumers, the dishwashing and laundry care market is expanding in the Asia-Pacific. Liquid dishwashing and laundry detergent usage are also increasing in emerging nations. Increased public awareness of health and hygiene, as well as the gradual transition from hand to machine washing, are two additional factors that are projected to fuel this sector's rise. Demand is expected to increase when new product shapes and forms hit the market due to their convenience and use. Consumers in Asia-Pacific are gradually transitioning to using liquid detergents instead of powdered detergents due to their simplicity and the fact that liquid detergents do not clog machines.

In contrast, powdered detergents frequently leave a white residue on dark materials. Millennials are less likely to purchase fabric softeners than previous generations since they spend less time caring for household chores, and many mistakenly think the product is only for a specific load. Even though most households wash their clothes and use detergent for cleaning, only a portion of families uses fabric conditioners. The liquid dishwasher is also becoming more popular due to its ease of use, especially among students and working bachelors. This factor is anticipated to significantly fuel the market for liquid dishwashing detergents throughout the forecast years.

North America is expected to grow at a CAGR of 2.87%during the forecast period. The main force propelling the sector in the region is the demand for environmentally friendly detergents made with safe chemicals or organic ingredients and mindful packaging. Additionally, because enzyme-based laundry detergents effectively remove stains, they are more widely used. These factors combine to support market expansion in other North American countries. Producers, for instance, are always looking for innovative products that contain natural ingredients like coconut oil, washing soda, surfactants made from minerals, and plant enzymes. Laws limiting the use of phosphate in cleaning products were enacted by the Consumer Product Safety Commission (CPSC), which may restrict the availability of laundry detergent in other North American countries.

Additionally, the market for detergent in the region is expanding due to rising demand in significant application sectors, particularly households. Dishwasher and laundry detergents include potentially hazardous elements or compounds that are unhealthy for individuals and can irritate or infect the skin. The increased worry over the effects of chemicals on the environment is also impeding the growth of the laundry detergent industry in North America. Significant companies like Unilever, Procter and Gamble Company, and Henkel AG and Co. KGaA, which are constantly focusing on product innovation with novel ideas and expansion, are supporting the growth of the dishwashing and laundry detergents market in the North American region.

Key Highlights

• The global dishwash laundry care market was valued at USD 89,002.29 million in 2022. It is projected to reach USD 129,110.27 million by 2031, growing at a CAGR of 4.22% during the forecast period (2023-2031). 
• Based on product type, the global dishwash laundry care market is bifurcated into dishwash care and laundry care. The laundry care segment is the highest contributor to the market and is estimated to grow at a CAGR of 3.79% during the forecast period.
• Based on sales channels, the global dishwash laundry care market is bifurcated into hypermarkets/supermarkets, convenience/grocery stores, e-commerce, and other distribution channels. The hypermarkets/supermarkets segment is the highest contributor and is estimated to grow at a CAGR of 4.05% during the forecast period.
• Asia-Pacific is the most significant revenue contributor and is expected to grow at a CAGR of 5.12% during the forecast period.

Competitive Players

Competitive Players

The global dishwash laundry care market’s major key players are Procter and Gamble Company, Unilever PLC, The Clorox Company, Reckitt Benckiser Group PLC, Church and Dwight Co. Inc., Alticor (Amway Corporation), Colgate-Palmolive Company, Henkel AG and Co. KGaA, Nirma, and Kao Corporation.

Recent Developments

Market News

• In August 2022, Procter and Gamble highlighted its newest ideas in laundry care, hair care, and more using the hashtag #PGInnovation on various social media campaigns. The world’s largest fast-moving consumer goods company promoted a no-rinse Pantene conditioner, Ecoclic fabric care packaging, and Dawn Powerwash manual dish detergent.
• In September 2022, Unilever launched its most potent and sustainable laundry capsules.

Segmentation

Global Dishwash Laundry Care Market: Segmentation

By Product Type

• Dishwash Care
• Laundry Care

By Sales Channel

• Hypermarkets/Supermarkets
• Convenience/Grocery Stores
• E-commerce
• Other Distribution Channels

By Regions

• North America
• Europe
• Asia-Pacific
• LAMEA