Global Electric Hair Brush Market Grows Steadily at a CAGR of 6.5%

Introduction

Electric brushes are utilized to detangle, condition, and straighten hair. Electric hairbrushes offer a wider range of applications, including drying and straightening, than traditional hairbrushes. Electric hairbrushes reduce the time and effort required to detangle one's hair while causing less discomfort and minimal damage to the hair. Conventional hair brushes require a lot of repetitive motion and effort to achieve the desired results. Paddle and flat are the two most common types of electric hair brushes currently available. The heat from heated plates dries, smoothes, and adds shine to the hair. Electric hairbrushes are quite popular for straightening, curling, and undulating hair and are typically utilized by women.

Market Dynamics

Innovative Product Offerings Drive the Market

With the increase in demand for hair straightening brushes, consumers now seek technological advancements in product offerings to make the products more convenient to use. Manufacturers have been strategizing innovation factors that meet the needs of consumers. Remington developed a hair straightening brush with a suspended plate system as an alternative to the conventional rigid plate. The flexibility afforded by the air plate system makes straightening hair more comfortable and uniform coverage much simpler. Therefore, manufacturers' innovative product offerings stimulate the demand for various varieties of hair straighteners.

Expansion in Developing Countries Creates Tremendous Opportunities

Urbanization and the implementation of Western culture have altered consumers' way of life, particularly in developing nations. Extensive marketing strategies and growing consumer awareness can increase the demand for sophisticated beauty appliances. Effective marketing allows businesses to reach their target demographics and meet their requirements. Companies operating in this market must invest significantly in marketing and advertising campaigns to increase revenue by promoting innovative technologies to the general public. Such factors create tremendous opportunities.

Regional Analysis

Europe is the most significant global electric hair brush market shareholder and is expected to grow at a CAGR of 6.12% over the forecast period. Europe is one of the leading participants in the global electric hair brush market, with Germany, France, and the United Kingdom as its top three countries. Consumers, particularly women, have become more picky about their hairstyles as the fashion industry's influence on clothing, cosmetics, and makeup has grown. This has led to a rise in commercial hair care establishments, such as salons, in regions frequented by target consumers. In addition, hair straightening has been one of the clients' most frequently requested services. Therefore, the region's demand for commercially-designed electric hair brushes has increased.

North America is estimated to exhibit a CAGR of 5.6% over the forecast period. In North America, the market growth is driven by increased demand for various hair styling products, increased disposable income, consumer concern neglect, and appearance. Consumers in the United States have taken measures to maintain their appearance, including hairstyling. This has increased the demand for hair care products such as hair combs, hair dryers, hair sprays, and hair serums. In addition, some key manufacturers in the North American electric hair brush market have been emphasizing incorporating innovative technologies into their products, which is also a factor in the market's expansion in response to the increasing demand for convenience factors among their target consumers.

Key Highlights

• The global electric hair brush market was valued at USD 280.12 million in 2022. It is predicted to reach an estimated USD 495.65 million by 2031, registering a CAGR of 6.5% during the forecast period (2023–2031).
• Based on gender, the global electric hair brush market is segmented into females and males. The female segment dominates the global market and is predicted to exhibit a CAGR of 6.6% during the forecast period.
• Based on end-user, the global electric hair brush market is segmented into household and commercial. The household segment owns the largest market share and is estimated to exhibit a CAGR of 6.02% during the forecast period.
• Based on the distribution channel, the global electric hair brush market is segmented into online and offline. The offline segment dominates the global market and is projected to grow at a CAGR of 4.6% during the forecast period.
• Europe is the most significant global electric hair brush market shareholder and is expected to grow at a CAGR of 6.12% over the forecast period.

Competitive Players

Competitive Players

The key players in the global electric hair brush market include L'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co., Ltd., Spectrum Brands, Inc., and Procter & Gamble, APALUS Inc., DAFNI, Abox, Coolkesi Ltd, Corioliss, GLAMFIELDS, JINRI, Amika, AsaVea, MiroPure, Rozia, Wazdorf, Forcado, FabDiamond, LOOPan, Piesome, Un-Tech, EAYIRA, SNEPCOM, Glive, FidgetGear, FINIVIVA, Everbuy, Kemei, Generic, HEMIZA, Leoie, MLD, and VEGA.

Recent Developments

Recent Developments

• In March 2023, Conair introduced three new products to the Mexican market at Expo Plàsticos 2023, including two new Thermolator® temperature control units (TCUs) and a new DC-B "common" control that is available on all Conair mobile and central dryers. At the Expo, which runs from March 28 to 30, in Guadalajara, Jalisco, Mexico, these will be shown at Booth 1400 with the most recent Conair blenders and granulators.
• In March 2023, Conair showcased its common control platform's usability for the first time at PTXPO 2023 for all its major product lines, including blenders, dryers, conveying systems, and temperature control units. Live demonstrations highlighted its innovative MoistureMinderTM real-time moisture monitoring device and its light-guided Resin Selection System with RFID proofing and traceability.

Segmentation

Global Electric Hair Brush Market: Segmentation

By Gender

• Female
• Male

By End-User

• Household
• Commercial

By Distribution Channel

• Online
• Offline

By Regions

• North America
• Europe
• Asia-Pacific
• LAMEA