Electric Hair Brush Market

Market Overview

The global electric hair brush market size was valued at USD 280.12 million in 2022. It is predicted to reach an estimated USD 495.65 million by 2031, registering a CAGR of 6.5% during the forecast period (2023–2031).

Comb, dry, and straightening hair are all accomplished using electric brushes. Compared to traditional hairbrushes, electric hairbrushes offer a larger range of applications, including drying and straightening. Electric hairbrushes lessen the time and energy needed to comb one's hair while also being less uncomfortable and causing little harm to the hair. Conventional hair brushes require a lot of repeated movements and energy to get the desired results.

Currently, the two most common varieties of electric hair brushes on the market are paddle and flat. Heat is released into the hair when the plates are heated, drying, smoothing, and added shine. Most often used by women, electric hairbrushes are quite popular for straightening, curling, and waving hair. The time and effort needed to style one's hair is reduced with electric brushes. Since people won't have to wait for their hair to dry before grooming after a shower, the ability of electric hair brushes to dry hair speeds up grooming.

Highlights

• Female dominates the techniques segment.
• Household dominates the end-user segment.
• Online dominates the distribution channel segment.
• Europe is the most significant shareholder in the global market.

Market Dynamics

Market Drivers

Innovative Product Offerings

The rise in beauty-conscious consumers, increase in disposable income, and celebrity branding fosters the demand for various hair straighteners among users. Customers now look out for technological advancements in product offerings due to the increase in demand for hair straightening brushes, intending to use the product in a much more practical way. Therefore, manufacturers have been strategizing on innovation factors that cater to customers' requirements. For instance, Remington developed a suspended plate system-based hair straightening brush as an alternative to the usual rigid plate. The flexibility provided by the air plate system makes it more comfortable and much easier to get even hair coverage while straightening. Therefore, innovative product offerings facilitated by manufacturers trigger the demand for different types of hair straighteners.

Surge in the Number of Beauty-Conscious Customers

Consumers' increased concern about their appearance has increased the demand for various cosmetic items, particularly those used to style hair. Moreover, male consumers also increasingly demand electric hair brushes as they adopt various beard styles due to societal attitudes depending on prevailing cultural-religious traditions and current fashion trends. An increase in celebrity influence, persistent self-consciousness about facial appearance, and societal influence to grow long and straight hair/beards are some prominent factors that boost male and female consumers' need for hair styling products, including electric hair brushes for hair and beard straightening.

Market Restraint

Availability of Counterfeit Products

High prices and the significant popularity of electric hair brush brands like L'Oréal S.A., Panasonic, Philips, and Revlon have led to the advent of counterfeit brands. Counterfeit brands are usually prevalent in developing economies where customers are highly price-sensitive. This factor hampers the sale of existing original electric hair brush brands in such regions. Customers usually have negative opinions about counterfeit goods because of their low quality, frequent inconveniences, and safety risks. One of the main places where the sale of fake goods can be covertly concealed is the online distribution channel. Hence, it is anticipated that the growth of the counterfeit industry will restrain the global market for electric hair brushes.

Market Opportunities

Expansion in Developing Countries

The rise in urbanization and the adoption of Western culture has transformed the lifestyle of customers, especially in developing countries. Comprehensive marketing plans and rising consumer awareness can boost demand for cutting-edge beauty appliances. Companies can reach their targeted audiences and cater to their needs through effective marketing. Companies operating in this market must invest heavily in marketing and advertising campaigns to promote innovative technologies among the masses and elevate their revenue. Such factors create opportunities for market growth.

Regional Analysis

Europe Dominates the Global Market

Based on region, the global electric hair brush market is segmented into North America, Asia-Pacific, Europe, and LAMEA.

Europe is the most significant global market shareholder and is expected to grow at a CAGR of 6.12% over the forecast period. Europe is among the dominant players in the global market, with Germany, France, and the U.K. as the top three countries in the region. With the rise in influence of the fashion industry through apparel, makeup products, and cosmetics, customers, specifically women, have been very particular about their hairstyle that goes with the trend. This has caused an increase in the number of commercial hair care establishments, such as salons, in the region where target customers visit frequently. In addition, hair straightening has been among customers' preferred services. Therefore, electric hair brushes designed for the commercial segment have incurred higher regional demand. There is an increase in the need for electric hair brushes in the household sector, owing to the continuous evolution experienced in product offerings of hair brushes, coupled with the rise in the rate of disposable income of target customers.

North America is estimated to exhibit a CAGR of 5.6% over the forecast period. The surge in need for different kinds of hair styling products, a rise in disposable income, consumer concern overlooks, and appearance is some of the major parameters that drive the market growth in North America. In the U.S., consumers have been taking steps to maintain their looks, including hairstyling. This has increased the need for products such as hair dryers, hair sprays, hair serums, and hair brushes. Because of the rise in the need for convenience factors among target customers, some key manufacturers in the North American electric hair brush market have been stressing upgrading their products with innovative technologies, which is also one factor responsible for the market growth.

Asia-Pacific is predicted to experience the greatest growth in the global market. Some countries, like China, India, and Australia, comprise several key value-addition brands gaining higher traction among target customers. Philips has been one of the dominant players in the Asia-Pacific electric hair brush market, followed by Panasonic and Nova. These companies have been strategizing on product development and innovation that cater to the varying needs of their target customers. For instance, Philips promotes their electric hair brush products under Spectrum Brands Holdings, Inc., which features sensors to diagnose hair moisture, floating plates to adjust the pressure on the hair, and a digital display to regulate temperature. Apart from innovations, celebrity branding, coupled with a surge in internet penetration, drive the overall growth of the Asia-Pacific electric hair brush market in terms of value sales.

Segmental Analysis

The global electric hair brush market is segmented into gender, end-use, distribution channel, and region.

Based on gender, the global  market is segmented into females and males.

The female segment dominates the global market and is predicted to exhibit a CAGR of 6.6% during the forecast period. The rise in the popularity of different hairstyles among women in emerging economies facilitates the growth of the global market. Beauty consciousness among the working population has led to growth in beauty parlors and salons. Key market players, such as L'Oréal S.A., Panasonic, Philips, and Revlon, Inc., are launching new products with cutting-edge technologies to strengthen their portfolios and penetrate the untapped markets. The launch of electric hair brushes and a dryer and temperature control facility are the latest trends in the global market.

The male segment also actively contributes to the global market. The trend of straight and long beards in the male millennial generation drives the market's growth. This trend is rising among male consumers due to attractive marketing strategies by celebrities with different beard styles. The consistent increase in the trend of different beard styling is expected to support the growth of the global market during the forecast period. In addition, the market players have been launching specialized hair straightening combs, which are comfortable hair equipment for men. These electric hair brushes are made of ceramic plates and advanced temperature control technology specially designed for small hairs and beards.

Based on end-user, the global market is segmented into household and commercial.

The household segment owns the largest market share and is estimated to exhibit a CAGR of 6.02% during the forecast period. Electric hair brushes are easily available through online and offline distribution channels. Moreover, it is advanced technology and a simple and compact design; it is user-friendly. Owing to such factors, the demand for electric hair brushes for household applications is rising, which is responsible for boosting the market's growth.

The commercial segment includes salons, beauty parlors, and haircare professionals. The demand for electric hair brushes is rising in the commercial sector because of the working female population and the increase in disposable income of the working population. Salons and haircare professionals are some of the key sectors included in the commercial segment. Regarding hair care or styling, most customers with higher disposable income prefer consulting hair care professionals. These professionals are trained to recognize and come up with the right kind of hairstyles for their customers. There are various electric hair brushes available in the market that are particularly designed for the commercial segment.

Based on the distribution channel, the global market is segmented into online and offline.

The offline segment dominates the global market and is projected to grow at a CAGR of 4.6% during the forecast period. Some key brick-and-mortar stores, such as hypermarkets/supermarkets, specialty stores, and franchisee stores, are considered in the offline store segment. These stores facilitate a variety of options in hair styling products, promoting both branded and private-labeled segments. Additionally, to increase revenue sales, these kinds of stores launch several important promotional and marketing initiatives, such as customer loyalty programs, seasonal offers, and discounts.

The online distribution channel segment includes all e-commerce channels and online brand outlets. The online channel has experienced exponential growth in the past few years, owing to the rise in the popularity of the internet and the availability of various products at discounted prices. Moreover, the surge in the penetration of smartphones and the increase in mobile banking adoption have paved the way for the online segment. Online distribution is one of the fast-emerging sales channels in the global market.

In addition, different electric hair brushes can be easily sold through online sales channels. Several discounts are available on purchasing hair care appliances through this portal. Internet usage has prominently increased during the past ten years, particularly in North America, Europe, and Asia-Pacific. Nowadays, consumers rely on the internet to learn new things and find online buying the most convenient. Thus, most key manufacturers have created online web portals to offer their products.

Recent Developments

• April 2023- A new Conair by DotecoTM brand was promoted through the Conair Group's sizable North American sales and service operation, and its three product lines, the Blendo Adroit, Grado Adroit, and Vento air ring, are its pioneer products. The move comes in the wake of Piovan Group's 2019 acquisition of Doteco and its 2021 acquisition of IPEG, which included Conair, Thermal Care, Pelletron, and Republic Machine. These acquisitions assisted Piovan Group in becoming a world leader in systems for the automation of plastics processing.
• March 2023- At Expo Plàsticos 2023, Conair introduced three new products to the Mexican market, including two new Thermolator® temperature control units (TCUs) and a new DC-B "common" control that is now available on all Conair mobile and central dryers. At the Expo, which runs from March 28 to 30, in Guadalajara, Jalisco, Mexico, these will be shown at Booth 1400 with the most recent Conair blenders and granulators.
• March 2023- Conair showcased its common control platform's usability for the first time at PTXPO 2023 for all its major product lines, including blenders, dryers, conveying systems, and temperature control units. Live demonstrations highlighted its innovative MoistureMinderTM real-time moisture monitoring device and its light-guided Resin Selection System with RFID proofing and traceability.