Global Endpoint Security Market Grows Steadily at a CAGR of 7.45%

Introduction

One of the fundamental drivers fostering the growth of the global endpoint security market is the surging implementation of Bring Your Own Device (BYOD) policies and the growth of the mobile workforce. As more employees rely on personal devices to connect with corporate networks, the number of vulnerable endpoints has increased significantly. This trend creates a strong demand for advanced endpoint security solutions capable of providing secure access and effective threat detection across a wide range of devices.

Furthermore, the global landscape of data privacy regulations is intensifying, compelling organizations to strengthen endpoint protection. Regulatory frameworks such as the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the Health Insurance Portability and Accountability Act (HIPAA) require companies to implement comprehensive security measures across all endpoints — including those outside conventional network perimeters. These compliance demands are further accelerating the adoption of endpoint security solutions worldwide.

Market Dynamic

Growing incidents of cyberattacks drive the global market

The rising frequency and complexity of cyber threats are key aspects propelling the growth of the global endpoint security market. Organizations across various sectors are increasingly targeted through endpoints like laptops, mobile phones, and IoT devices—common entryways for attackers.

• Data from Check Point reveals that cyberattacks per organization increased by 47% in Q1 2025 compared to the previous year. Ransomware incidents jumped by 126%, while malware aimed specifically at endpoints rose by 300%. FortiGuard Labs also reported that over 1.7 billion stolen credentials are now circulating online—a staggering 500% rise over recent years.

These concerning figures highlight the expanding vulnerability landscape and the urgent demand for comprehensive, real-time endpoint security. In response, enterprises are swiftly adopting AI-driven and automated solutions capable of proactively identifying, containing, and mitigating threats—driving the continued growth of the endpoint security market.

Integration with AI and ML creates tremendous opportunities

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into endpoint security presents a significant opportunity for market advancement. These technologies strengthen threat detection and response capabilities by allowing systems to continuously learn from new threats, detect unusual behavior, and act in real time—often more swiftly than human intervention. AI-driven solutions offer predictive analytics, minimizing false alarms and improving the precision of incident responses.

• In April 2023, SentinelOne introduced an advanced threat-hunting platform that incorporates embedded neural networks, AI algorithms, and a large language model (LLM) interface. This innovation enables fully autonomous detection and response to endpoint threats, delivering robust protection across enterprise infrastructures.

This reflects a broader industry trend, where organizations are prioritizing intelligent endpoint security tools to address escalating cybersecurity challenges. The integration of AI and ML is emerging as a central factor propelling future market growth.

Regional Analysis

North America dominates the global endpoint security market due to its advanced IT infrastructure, high cyber threat incidence, and stringent regulatory environment. The U.S. experiences the greatest number of cyberattacks globally, with the FBI’s Internet Crime Complaint Center (IC3) reporting over 880,000 complaints in 2023, emphasizing the growing need for robust endpoint protection. Major cybersecurity firms such as CrowdStrike, Palo Alto Networks, and SentinelOne are headquartered in the U.S., driving innovation in AI-powered endpoint security.

In 2024, CrowdStrike launched “Charlotte AI,” an autonomous threat response engine that enhances real-time incident handling across North American enterprises. Additionally, the region’s robust emphasis on compliance with HIPAA, CCPA, and other data privacy laws fuels endpoint security investments across sectors like healthcare and finance. The rise of hybrid work models in Canada and the U.S. further accelerates adoption, creating sustained demand for advanced endpoint protection solutions.

Key Highlights

• The global endpoint security market size was valued at USD 19.77 billion in 2024 and is estimated to grow from USD 21.24 billion in 2025 to reach USD 37.75 billion by 2033, growing at a CAGR of 7.45% during the forecast period (2025–2033).
• By component, the global endpoint security market is divided into solutions and services. The solution segment held a dominant market share.
• By deployment mode, the market is categorized into on-premises and cloud-based. The on-premises segment held the largest market share.

• Based on organization size, the market is divided into large enterprises and small & medium enterprises (SMEs). The large enterprises segment dominated the market.

• By end-user industry, the market includes BFSI (banking, financial services, and insurance), IT and telecom, healthcare, retail, government and defense, education, manufacturing, energy and utilities, and others.
• North America is the highest shareholder in the global market.

Competitive Players

1. CrowdStrike Holdings
2.  Inc.
3.  Symantec Corporation (a division of Broadcom Inc.)
4.  McAfee
5.  LLC
6.  Trend Micro Incorporated
7.  SentinelOne
8.  Inc.
9.  Microsoft Corporation
10.  Cisco Systems
11.  Inc.
12.  Palo Alto Networks
13.  Inc.
14.  Sophos Group plc
15.  Check Point Software Technologies Ltd.
16.  VMware
17.  Inc. (a Broadcom company)
18.  Bitdefender LLC
19.  and others.

Recent Developments

• In June 2025- Arctic Wolf is enhancing its channel strategy by revamping its MSP Partner Program and introducing Aurora Endpoint Security specifically for managed service providers. These initiatives aim to streamline security operations, boost profitability, and support scalable growth with reduced complexity, effectively tackling major challenges faced by MSPs in the security services sector.

Segmentation

1. By Component:
   1. Solution
   2. Antivirus
   3. Application Control
   4. Endpoint Encryption
   5. Endpoint Detection and Response
   6. Firewall
   7. Mobile Security Tools
   8. Others
   9. Services
   10. Consulting
   11. Managed
   12. Training & Support
2. By Deployment Mode:
   1. On-Premises
   2. Cloud-Based
3. By Organization Size:
   1. Small and Medium Enterprises (SMEs)
   2. Large Enterprises 
4. By End-User Industry:
   1. BFSI (Banking, Financial Services, and Insurance)
   2. IT and Telecom
   3. Healthcare
   4. Retail
   5. Government and Defense
   6. Education
   7. Manufacturing
   8. Energy and Utilities
   9. Others