Garment Steamer Market Grows Steadily at a CAGR of 6.6%

Introduction

According to the study, the market size valued at USD 2.33 billion in 2025 and is projected to expand to USD 4.13 billion by 2034, registering a compound annual growth rate (CAGR) of 6.6%.

Market Dynamics

The growth of the garment steamer market is fueled by rising consumer demand for convenient, fabric-friendly alternatives to traditional ironing, as well as increased adoption in hospitality, retail, and institutional settings. The expanding middle class in emerging economies, coupled with the boom in e-commerce and direct-to-consumer channels, further accelerates market penetration by making affordable and feature-rich models more accessible. Technological advancements such as faster heat-up times, higher steam output, antimicrobial functionality, and even IoT-enabled service telemetry are also boosting adoption across both consumer and commercial segments.

However, the market faces challenges such as strong price sensitivity in mass-market regions, competition from low-cost substitutes, and the limited ability of steamers to replace heavy ironing in certain workflows. Despite these restraints, opportunities are emerging in premium hospitality and retail sectors, where durable, high-throughput steamers are bundled with service contracts, as well as in travel and small-format living markets, where compact and foldable designs are in high demand.

Key Highlights

• Segmental Leadership:Handheld or travel steamers hold the largest share (47%+), while press-hybrid systems record the fastest CAGR (6.7%).
• End-User Outlook: Retail and fashion are expected to witness the highest CAGR (6.9%) during the forecast period.
• Distribution Channel: The Online marketplaces and D2C Channels segmentleads with over 56% market share, due to their capacity for high volume and competitive pricing.
• Price Tier Outlook: ThePremium segment is expected to witness the highest CAGR of 4%, fueled by hospitality and retail clients.
• Regional Insights: Asia Pacificdominates with over 34.8% share, driven by rising spending on small household appliances.

Competitive Players

1. Philips SEB Group (Tefal, Rowenta)
2. Haier
3. Conair Corporation (Waring)
4. Jiffy Steamer Company (Commercial)
5. Panasonic Corporation
6. Black+Decker
7. Samsung Electronics
8. Salav
9. LG Electronics
10. Eureka
11. Rowenta
12. Singer Corporation
13. PurSteam
14. Vicks
15. Xiaomi
16. Vornado
17. Steamery
18. Garment Pro
19. Others

Recent Developments

• April 2025 - Groupe SEB launched an “Instant Compact” garment-care product in China. The product emphasises a combined “Press & Steam” system targeting bakery-style vertical-stand convenience and channel localisation strategies in APAC.

Segmentation

1. By Product Type
   1. Handheld / Travel steamers (small, portable)
   2. Upright / standing steamers (household and light-commercial)
   3. Steam stations / press-hybrid systems (higher pressure, larger tanks)
   4. Professional/commercial floor steamers (hotel, retail, dry cleaners)
   5. Industrial steam systems (garment factories, theatre costume departments)
2. By End User
   1. Household / Consumer
   2. Hospitality (hotels, cruise lines)
   3. Retail and fashion (store finishing, fitting rooms)
   4. Laundries and dry-cleaners
   5. Theatres, events, costume departments
3. By Distribution Channel
   1. Mass retail (supermarkets, discount chains)
   2. Online marketplaces and D2C channels
   3. Speciality appliance retailers and professional dealers
   4. B2B direct (hotel procurement, laundry equipment suppliers)
   5. Rental / managed service providers
4. By Price Tier
   1. Economy (low-cost handhelds)
   2. Mid-range (featureful handhelds / upright)
   3. Premium / professional (commercial reliability, service contracts)
5. By Region
   1. North America
   2. Europe
   3. Asia Pacific
   4. Latin America
   5. The Middle East and Africa