Global Hair Growth Supplements Market Share Grows Steadily at a CAGR of 15.12%

Introduction

The global hair growth supplements market is experiencing strong expansion driven by multiple factors beyond the increasing prevalence of hair loss, innovative product formulations, and the rise of personalized solutions. One major contributor is the shift in consumer preference from pharmaceuticals to nutraceuticals, as more people opt for natural, safe, and effective options to support hair health. Advancements in nutritional blends, featuring herbal extracts, vitamins, minerals, and omega-3 fatty acids, are effectively addressing issues such as hair thinning, brittleness, and slow growth, resonating well with health-conscious buyers.

In addition, social media and digital marketing have played a pivotal role in boosting demand, with platforms like Instagram and TikTok amplifying haircare trends and product awareness, especially among younger audiences. Rising disposable incomes in emerging markets, including the Asia Pacific and Latin America, are also expanding the customer base, enabling more consumers to invest in wellness and hair health solutions, thereby fueling market growth.

Market Dynamics

The rising incidence of hair loss drives the global market

The rising prevalence of hair loss is a key aspect driving growth in the global market. Conditions such as androgenetic alopecia, stress-related shedding, and nutrient deficiencies are increasingly impacting both men and women, fueling demand for hair health products. Factors like hormonal fluctuations, aging, and lifestyle habits further contribute to hair thinning, opening avenues for supplement-based solutions.

• For example, the National Council on Aging (NCOA) notes that by age 50, about 50% of men worldwide experience visible hair loss or thinning, largely due to androgenetic alopecia. Likewise, the Cleveland Clinic states that over 40% of women display significant hair loss by age 40.

This underscores the widespread nature of the issue and the growing need for effective hair supplements. Consequently, manufacturers are prioritizing evidence-based, safe, and widely accessible formulations to meet the surging consumer demand.

Personalized products create tremendous opportunities

The global market is steadily shifting toward personalization, fueled by growing consumer demand for products tailored to individual hair care needs. Innovations in diagnostics, AI, and consumer profiling are enabling brands to create customized formulations that address specific hair types, deficiencies, and even genetic factors. These targeted solutions tend to deliver better results and encourage consistent use compared to generic alternatives.

• A key example is the June 2023 launch of Hair Blends by Hers, introduced by Hims & Hers Health. This personalized prescription supplement combines biotin, vitamins C, B5, and B6, zinc, and selenium into a single pill, specifically formulated to reduce hair loss and improve hair strength and health. This development underscores the industry’s move toward personalized wellness solutions tailored to unique consumer requirements.

By delivering such specialized offerings, companies can build trust, enhance customer satisfaction, strengthen brand loyalty, and accelerate market growth.

Regional Analysis

The Asia Pacific hair growth supplements market is experiencing significant growth, driven by increasing consumer awareness and a transition towards natural and holistic wellness solutions. Brands like The Himalaya Drug Company (India) and Marico Ltd. (India) are leading the way with products such as Himalaya's Hair Care Tablets and Marico's Saffola Shakti Hair Oil, which combine traditional ingredients with modern formulations to promote hair health.

Additionally, Unilever has expanded its wellness portfolio in the region, offering supplements that cater to diverse consumer needs. The market is also witnessing the emergence of innovative products like Omi's Hair Growth Peptides, which leverage scientific advancements to enhance hair strength and density. This trend reflects a broader consumer preference for personalized and science-backed hair care solutions, indicating a promising future for the industry in the Asia Pacific region.

Key Highlights

• The global hair growth supplements market size was valued at USD 810.14 million in 2024 and is estimated to grow from USD 932.63 million in 2025 to reach USD 2876.85 million by 2033, growing at a CAGR of 15.12% during the forecast period (2025–2033).
• Based on type, the single-ingredient segment and the multi-ingredient segment are included in the market. The single-ingredient segment dominated the global hair growth supplements market.
• By form, the market is categorized into powder, gummies & soft gels, tablets, capsules, liquid, and others. The capsules segment held the largest share in the market.
• By nature, the market is divided into organic and conventional segments.
• By distribution channel, the market comprises hypermarkets/supermarkets, specialty stores, online pharmacies, drug & pharma stores, and others. The drug & pharma stores segment contributed the largest share of the global market.
• Asia-Pacific is the highest shareholder in the global market.

Competitive Players

Nutraceutical Wellness Inc. (Unilever), Viviscal Limited (Church & Dwight), Amway, GNC Holdings, Inc. (Harbin Pharmaceutical Group), OUAI Haircare (Procter & Gamble), InVite Health, Codeage LLC, Viva Naturals, SugarBearHair, HUM Nutrition, Swisse Wellness, Nutrafol, and others.

Recent Developments

• In July 2025, Life Extension launched a once-daily dietary supplement aimed at supporting hair health and fullness within 2-4 months of use. The supplement contains two clinically studied ingredients: a wheat phytoceramide extract and standardized saw palmetto extract. Clinical studies have shown that these ingredients can reduce shedding, promote faster hair growth, and enhance hair thickness.

Segmentation

1. By Type
   1. Single Ingredient
   2. Multi-ingredient
2. By Nature
   1. Organic
   2. Conventional
3. By Form
   1. Powder
   2. Gummies & Soft Gels
   3. Tablets
   4. Capsules
   5. Liquid
   6. Others
4. By Distribution Channel
   1. Hypermarkets/Supermarkets
   2. Specialty Stores
   3. Online Pharmacies
   4. Drug & Pharma Stores
   5. Others
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa