Hair Growth Supplements Market Size & Outlook, 2025-2033

Hair Growth Supplements Market Overview

The global hair growth supplements market size was valued at USD 810.14 million in 2024 and is projected to grow from USD 932.63 million in 2025 to reach USD 2876.85 million by 2033, growing at a CAGR of 15.12% during the forecast period (2025–2033). The rising incidence of hair loss, driven by factors like androgenetic alopecia, hormonal changes, stress, and nutritional deficiencies, is fueling the global market growth.

Key Market Trends & Insights

• Asia-Pacific held a dominant share of the global market and accounted for a 46.11% share in 2024.
• By form, the capsules segment held the largest share of 51.18% of the hair growth supplements market in 2024, owing to convenience & easy consumption, higher bioavailability.
• Based on type, the single-ingredient segment dominated the hair growth supplements industry in 2024 due to higher adoption across different demographics.
• By distribution channel, drug and pharma stores dominated the market, driven by widespread presence in urban and semi-urban areas.
• By nature, the organic segment is growing at a significant rate

Market Size & Forecast

• 2024 Market Size: USD 810.14 Million
• 2033 Projected Market Size: USD 2876.85 Million
• CAGR (2025-2033): 15.12%
• Asia-Pacific: Largest market in 2024

The global hair growth supplements market is witnessing robust growth due to several key drivers beyond rising hair loss incidence, innovative formulations, and personalized products. A significant factor is the growing consumer preference for nutraceuticals over pharmaceuticals, as individuals increasingly seek natural, safe, and effective solutions for hair health. Additionally, advancements in nutritional formulations, including herbal ingredients, vitamins, minerals, and omega-3 fatty acids, address concerns like hair thinning, brittleness, and slow growth, appealing to health-conscious consumers.

Furthermore, the influence of social media and digital marketing has further accelerated demand, with platforms like Instagram and TikTok promoting haircare trends and enhancing product visibility, particularly among younger demographics. Moreover, rising disposable incomes in emerging regions like the Asia Pacific and Latin America are expanding the consumer base, enabling more individuals to invest in wellness and hair health products, collectively driving market growth.

Latest Market Trends

Innovative Formulations

The global market is rapidly evolving, with brands focusing on innovative formulations to address multiple causes of hair thinning and loss. These products now combine vitamins, minerals, and plant-based compounds to nourish hair follicles, support scalp health, and improve hair density.

• For instance, Vegamour launched its GRO+ Advanced Hair Growth & Density Supplements in July 2025. This dual-pill system combines a DHT-blocking capsule with nutrient-rich softgels to address underlying causes of hair thinning, including inflammation, hormonal imbalances, and nutritional gaps. Clinically proven to reduce shedding and promote healthy hair growth, users can expect visible results within 30 days and full benefits in 120 days.

Such advancements demonstrate the industry's focus on science-backed, multi-targeted solutions, catering to the growing consumer demand for effective hair wellness products.

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Hair Growth Supplements Market Driver

Rising Incidence of Hair Loss

The surging incidence of hair loss is a major driver of the global market. Androgenetic alopecia, stress-induced hair loss, and nutritional deficiencies are increasingly affecting both men and women, prompting a surge in demand for hair health solutions. Hormonal changes, aging, and lifestyle aspects also contribute significantly to thinning hair, creating opportunities for supplement-based interventions.

• For instance, according to the National Council on Aging (NCOA), by the age of 50, around 50% of men globally experience noticeable hair loss or thinning, primarily due to androgenetic alopecia. Similarly, the Cleveland Clinic reports that over 40% of women show clear signs of hair loss by the age of 40.

This highlights the widespread nature of the problem and the growing need for effective supplements in this field. As a result, manufacturers are focusing on scientifically backed, safe, and accessible formulations to cater to this rising consumer demand.

Market Restraint

Efficacy Concerns

Many supplements in this market face significant efficacy concerns, which act as a major restraint to market growth. Despite widespread consumer demand, not all products are supported by robust scientific evidence or clinical trials demonstrating their effectiveness in promoting hair growth or preventing its loss. This skepticism is amplified by mixed results reported by users, leading to reduced trust in certain brands and products.

Additionally, variations in individual responses, ingredient quality, and dosage further complicate outcomes, making it difficult for consumers to assess the real benefits. Consequently, these efficacy concerns can limit adoption rates and hinder the overall expansion of the global market.

Market Opportunities

Personalized Products

The global market is increasingly moving toward personalization, driven by consumer demand for solutions tailored to individual hair needs. Advances in diagnostics, AI, and consumer profiling are enabling companies to develop customized formulations that address specific deficiencies, hair types, and genetic predispositions. These personalized solutions enhance effectiveness and encourage consistent usage compared to generic supplements.

• A notable example is the launch of Hair Blends by Hers in June 2023 by Hims & Hers Health. This personalized prescription supplement line combines biotin, vitamins C, B5, and B6, zinc, and selenium into a single, convenient pill, designed to combat hair loss and promote healthier, stronger hair. This launch highlights the market's shift toward individualized wellness solutions that meet unique consumer needs.

By offering tailored products, brands can foster trust, satisfaction, and long-term loyalty while driving overall market growth.

Regional Analysis

The Asia Pacific region dominates the global market due to rising consumer awareness and cultural emphasis on personal grooming. Increasing disposable incomes allow a larger consumer base to access premium and innovative haircare products. Expanding retail networks, including both physical stores and online channels, facilitate convenient product availability. Growing interest in preventive wellness and hair health, along with lifestyle changes and exposure to global beauty trends, drives demand. These factors collectively underpin the region's strong market position and continued growth trajectory.

Asia Pacific Hair Growth Supplements Market Trends

• China's hair growth supplements industry is witnessing strong growth due to increasing disposable incomes and heightened awareness of holistic health and beauty. Social media platforms like Xiaohongshu play a key role in influencing consumer preferences, with users actively seeking personalized recommendations and wellness content. Additionally, rising urbanization and lifestyle changes are driving demand for supplements that promote hair health and prevent its loss.
• India's market for hair growth supplements is expanding rapidly as consumers become more aware of haircare and wellness. There is a robust preference for natural and Ayurvedic products, with brands like Patanjali and Biotique leading the trend by offering plant-based solutions. Growing urban populations, increasing media influence, and a focus on preventive health measures are further driving the adoption of these supplements.

North America: Significantly Growing Region

The North American market holds a significant share globally, driven by a growing aging population experiencing hair thinning and loss. High disposable incomes allow customers to invest in premium, clinically-backed products, while well-established retail and e-commerce networks ensure widespread product availability. Social media trends and celebrity endorsements further amplify consumer interest, encouraging trial and adoption. Preventive health awareness also contributes to the adoption of nutraceutical solutions. These factors collectively support strong market growth and a steady expansion trajectory across the region.

• The U.S. hair growth supplements market is heavily impacted by social media trends and influencer marketing, with brands like Nutrafol, Solgar, and SugarBearHair gaining prominence. Consumers are drawn to clinically backed products and innovative formulations targeting hair thinning and scalp health. Wellness trends, celebrity endorsements, and personalized supplement offerings are boosting interest, while natural and plant-based ingredients remain highly popular among health-conscious buyers.
• Canada's hair growth supplements industry is seeing a shift from single-ingredient to multi-ingredient formulations, with consumers increasingly favoring natural, sustainable, and plant-based products. Eco-conscious buyers are driving demand for environmentally friendly packaging and supplements that include probiotics or botanicals for scalp health. Brands are also emphasizing holistic wellness solutions, combining hair health with overall nutritional support, which aligns with the broader trend of preventive healthcare.

Europe: Substantial Potential for Growth

Europe's market is witnessing steady growth, supported by increasing consumer awareness of scalp and hair health. Demand for clean-label and natural ingredient-based supplements is rising, reflecting the preference for transparency and safety. Aging demographics also drive the consumption of preventive and restorative haircare products. Favorable regulatory frameworks and stringent quality standards enhance consumer confidence and trust in supplements. These dynamics, combined with growing health-conscious lifestyles and the popularity of nutraceuticals, are fostering sustainable market expansion across the European region.

• The UK's hair growth supplements market is increasingly driven by consumer interest in maintaining healthy hair. Products like Viviscal Woman Tablets and Hairburst Gummies are widely recognized for supporting hair growth and reducing thinning. Retailers and online platforms promote supplements enriched with biotin, vitamins, and marine collagen. Influencer campaigns and social media trends also boost awareness, encouraging a proactive approach to hair wellness among young adults and middle-aged consumers.
• Germany's market is seeing rising popularity due to growing awareness of hair health. Consumers prefer natural and plant-based products, with brands like Lunary offering gender-specific supplements. Startups such as Her One focus on women's hair wellness, while Bears with Benefits provides collagen-based options. Pharmacies and health stores actively promote these supplements alongside haircare routines, reflecting a strong trend toward preventive and personalized haircare solutions.

Market Segmentation

Type Insights

The single-ingredient segment dominated the global market. Consumers prefer products with a clear, identifiable active component such as biotin, collagen, or saw palmetto. These supplements are perceived as safer, more transparent, and easier to evaluate for effectiveness. Their targeted approach appeals to individuals seeking specific hair health benefits without unnecessary additives, driving higher adoption across different demographics and reinforcing their strong position in the market.

Nature Insights

The organic segment led the market due to growing consumer awareness about health, safety, and sustainability. Organic supplements are perceived as free from harmful chemicals, pesticides, and synthetic additives, appealing to health-conscious and environmentally aware consumers. Rising demand for natural wellness solutions, along with stricter quality standards, has further strengthened the market position of organic products in this sector.

Form Insights

The capsules segment held the largest share in the market. Capsules are favored for their simplicity of consumption, accurate dosing, and stability of active ingredients. Consumers prefer capsules over powders or liquids for portability and convenience, making them ideal for daily use. Additionally, capsules allow manufacturers to preserve sensitive nutrients without compromising efficacy, contributing to their strong market dominance.

Distribution Channel Insights

The drug & pharma stores segment dominated the market as consumers consider these outlets reliable for purchasing authentic supplements. These stores offer professional guidance, trusted brands, and assurance of product quality, making them preferred purchase points. Their widespread presence in urban and semi-urban areas, along with accessibility and consumer trust, significantly contributes to their strong market share and continued dominance.

Company Market Share

Companies in the global market are focusing on product innovation, such as developing clinically-backed formulations and introducing novel delivery formats like gummies, capsules, and powders. Companies are expanding their digital presence through e-commerce platforms and social media marketing to reach wider audiences. Additionally, strategic partnerships with dermatologists, wellness influencers, and research institutions are being pursued to enhance credibility, drive consumer trust, and stimulate market growth globally.

Nutrafol: Nutrafol is a leading U.S.-based hair wellness brand founded in 2014 by Giorgos Tsetis and headquartered in New York City. The company specializes in clinically tested, drug-free nutraceuticals designed to address multiple root causes of hair thinning, including stress, hormones, and aging. Nutrafol's products are dermatologist-recommended and have been shown to improve hair growth in various life stages. In 2022, Nutrafol was acquired by Unilever, significantly expanding its reach and resources.

• In July 2025, Nutrafol significantly expanded its retail footprint, making its hair growth supplements widely accessible to consumers. Nutrafol products are available on Ulta.com and stocked in 500 Ulta Beauty stores across the United States. This strategic expansion enhances brand visibility, strengthens market presence, and caters to the growing demand for effective wellness solutions.

List of key players in Hair Growth Supplements Market

1. Nutraceutical Wellness Inc. (Unilever)
2. Viviscal Limited (Church & Dwight)
3. Amway
4. GNC Holdings, Inc. (Harbin Pharmaceutical Group)
5. OUAI Haircare (Procter & Gamble)
6. InVite Health
7. Codeage LLC
8. Viva Naturals
9. SugarBearHair
10. HUM Nutrition
11. Swisse Wellness
12. Nutrafol

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Recent Developments

• July 2025- Life Extension has launched a once-daily dietary supplement aimed at supporting hair health and fullness within 2-4 months of use. The supplement contains two clinically studied ingredients: a wheat phytoceramide extract and standardized saw palmetto extract. Clinical studies have shown that these ingredients can reduce shedding, promote faster hair growth, and enhance hair thickness.
• June 2025- Hims & Hers has introduced the Hers Biotin + Minoxidil Gummy, the first prescription-strength gummy formulated to support hair regrowth in women. This innovative product blends minoxidil, the only FDA-approved treatment for female hair loss, with biotin, an essential nutrient for healthy hair, in a convenient once-daily chewable form aimed at enhancing treatment adherence and personalization.