Hummus is a Middle Eastern and Mediterranean dip or spread consisting of mashed, cooked chickpeas or other beans, tahini, olive oil, lemon juice, salt, and garlic. The hummus market provides varieties such as lentil hummus, black bean hummus, and white bean hummus in addition to the traditional chickpea hummus. Hummus is typically served with bread because the proteins in both the bread and the hummus complement each other nicely and produce a pleasant flavor.
The growing popularity of veganism has increased the demand for plant protein. As an unhealthy lifestyle contributes to obesity, diabetes, and cardiovascular diseases, the desire among consumers to adopt a healthy lifestyle is increasing. More customers are adopting plant-based diets for various reasons, including animal protection, environmental preservation, general health concerns, and changing taste preferences. The preference for plant-based proteins over animal sources is driving the expansion of the hummus business.
Due to the preparation's high protein content, hummus ingredients are nutritionally dense. Chickpea, a common ingredient in hummus, is high in protein and promotes satiety. In addition, hummus is typically consumed with pita bread or whole-grain bread, which serves as a source of protein and provides essential amino acids. Due to its high protein content, hummus is developing as a nutritious source of plant-based protein for the rising vegan population worldwide.
Economic expansion, the expansion of the middle class, and high rural-to-urban migration rates have contributed to the entrance of foreign retailers into emerging nations. This has led to the extension of current retail stores in countries such as India, China, Malaysia, and South Africa, promoting plant-based foods' market growth. There has been an influx of new market entrants in Hong Kong, Beijing, and Shanghai due to China's economic boom. Singapore is a magnet for retailers in South-East Asia who demand one-stop shopping, and hence the packaged food and beverage industry is increasing. In addition, online shopping is gaining popularity as a marketing and distribution tool for groceries in emerging nations, allowing producers to expand their consumer base by making the product more accessible. Consequently, the rise of the organized retail sector in emerging economies will increase hummus sales.
North America is the most significant shareholder in the global hummus market and is anticipated to grow at a CAGR of 8.56% during the forecast period. In the region, the hummus market has experienced a remarkable expansion in recent years. The increasing vegan population in the United States has steadily increased the demand for plant-based protein. Farmers in the United States also focus on boosting the production of chickpeas used to make hummus. Hummus is necessary due to its high nutritional content and preparation using high-protein components. In addition, the growing demand for Middle Eastern and Mediterranean meals in the United States is developing the hummus business. It is anticipated that the United States will maintain its dominant position during the forecasted period. The United States was the largest country-level market in the region. Nevertheless, the Canadian market is expected to grow the fastest over the forecast period.
The Rest of the World is anticipated to grow at a CAGR of 7.79% over the forecast period. South America and the Middle East and Africa are included in the Rest of the World market. South America represented the tiniest portion of the worldwide hummus market. The Middle East held the most significant market share during the forecast period. This region's fondness for hummus contributes to expanding the Middle Eastern hummus business. High demand exists for chickpeas, used predominantly as part of Middle Eastern cuisine. The need for nutritious food products, such as hummus, is mainly driven by consumers' rising health consciousness. The lack of product awareness in Africa's emerging nations is a substantial barrier to the expansion of the hummus business.
The key players in the global hummus market are