Global Kefir Market Grows at a Staggering CAGR of 5.93%

Introduction

The global kefir market is experiencing substantial growth, driven by increased consumer awareness of gut health and the benefits of probiotic-rich diets. Kefir, a fermented dairy product, is renowned for its significant probiotic content, which improves digestive health and strengthens the immune system. The rising prevalence of digestive disorders and an increased desire for functional foods have promoted kefir as a health-boosting beverage. A rising demand for plant-based and non-dairy kefir alternatives is evident, aimed at lactose-intolerant and vegan consumers.

Moreover, enhancements in flavour profiles and packaging are increasing customer appeal, while the growth of online retail channels is broadening product accessibility. Manufacturers are dedicating money to research and development to provide new versions and improve shelf life, aligning with the clean-label trend and consumer desire for natural ingredients. The kefir market is poised for sustained growth, supported by health trends, product innovation, and enhanced distribution networks.

Market Dynamics

Increasing recognition of the health advantages of probiotics drives market growth

The growing recognition of the health advantages of probiotics is a significant catalyst for the kefir business. Probiotics promote gastrointestinal well-being, bolster immunological response, and beneficially influence mental health. Kefir, abundant in probiotics, is increasingly favoured by health-conscious individuals pursuing natural methods to enhance their wellness. Manufacturers are leveraging this trend by emphasising the probiotic composition of their kefir products and informing consumers about their health advantages. Marketing campaigns frequently underline the significance of probiotics in enhancing digestive health and strengthening immunity, appealing to consumers pursuing preventative health measures.

• In March 2024, Lifeway Foods presented its novel probiotic salad dressings and new traditional whole milk kefir flavours at the Natural Products Expo West, highlighting the significance of probiotics in enhancing digestive health and strengthening immunity.

With the worldwide population increasingly prioritising health and ongoing scientific studies revealing the advantages of probiotics, the market for kefir is anticipated to increase. This creates substantial opportunities for firms to diversify their product lines and penetrate new markets.

Entry into developing markets creates tremendous opportunities

Emerging markets offer substantial development potential for the kefir sector. Consumers are pursuing functional foods to enhance their well-being with the growing awareness of health and wellness in Asia-Pacific, Latin America, and the Middle East. Countries such as China and India are witnessing an increase in health-conscious customers, fostering a conducive atmosphere for the rise of the kefir market. Customizing products to align with regional preferences and cultural standards can improve acceptability and uptake.

• For instance, in September 2024, Lifeway Foods announced its entry into the South African market, representing the brand's inaugural distribution of kefir products in the area. The company launched its kefir and ProBugs products in a combination of independent and health food stores and major chains such as Pick n Pay and Shoprite.

Furthermore, collaborations with local distributors and retailers can enhance market access and growth. By strategically penetrating and establishing a foothold in emerging regions, kefir manufacturers can access new client segments and stimulate a substantial increase in the forthcoming years.

Regional Analysis

Europe retained its supremacy in the global kefir industry, commanding a market share of 45.7%. The region's cultural preference for fermented dairy products, especially in Eastern European nations such as Russia, Ukraine, Poland, and Bulgaria, sustains persistently elevated consumption rates. Germany, the United Kingdom, and France are experiencing heightened interest in kefir owing to a rise in probiotic awareness. Government health programs and kefir incorporation into dietary standards encourage its consistent consumption. A robust retail infrastructure guarantees extensive accessibility, while organic and artisan kefir brands are increasingly favoured. Moreover, conventional recipes and regional dairy cooperatives facilitate a consistent supply and foster creativity.

Key Highlights

• The global kefir market size was valued at USD 2.49 billion in 2024 and is projected to grow from USD 2.62 billion in 2025 to USD 4.10 billion in 2033, exhibiting a CAGR of 5.93% during the forecast period (2025-2033).
• By Product Type, the market is segmented into milk kefir, water kefir, organic kefir, Greek kefir, frozen kefir, and low-fat kefir. Milk kefir holds the largest market share due to its established consumer base, rich nutritional profile, and broad availability.
• By Source, the market is segmented into animal milk, soy milk, coconut milk, and other sources. Animal milk-based kefir accounts for 66.5% of the market, valued at approximately $1.57 billion in 2024.
• By Flavour, the market is segmented into regular and flavoured. Flavoured kefir leads the category segment, attracting health-conscious consumers who prefer enjoyable taste experiences without compromising nutrition.
• By Application, the market is segmented into dairy products, drinks & smoothies, dips & dressings, cosmetics, and dietary supplements. Kefir is predominantly used in two application areas: dairy products and drinks & smoothies.
• By Distribution Channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, speciality stores, and others. Supermarkets and hypermarkets are the leading distribution channels, offering broad visibility and easy access to various kefir products.
• Based on region, the global kefir market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Europe dominates the global market.

Competitive Players

1. Lifeway Foods, Inc.
2. Danone S.A.
3. Nestlé S.A.
4. The Hain Celestial Group, Inc.
5. Biotiful Dairy Ltd.
6. Green Valley Creamery
7. Maple Hill Creamery, LLC
8. Emmi AG
9. Redwood Hill Farm & Creamery
10. Wallaby Yoghurt Company
11. Nourish Kefir
12. Babushka Kefir
13. Yeo Valley Family Farm
14. Valio Ltd.

Recent Developments

• In February 2025, Danone expanded its product range under the Actimel brand, introducing immunity-boosting kefir shots in European markets, including Germany and France. These new offerings are fortified with specific probiotic strains to enhance gut health and support the immune system, reflecting the company's focus on functional health products.
• In March 2024, Lifeway Foods announced the launch of its new "Plantiful" line, a plant-based kefir product made from organic oats. This initiative aims to cater to the growing demand for vegan and lactose-free alternatives in the functional beverage sector. The "Plantiful" line emphasises probiotic content and sustainable packaging, aligning with consumer trends towards health and environmental consciousness.

Segmentation

1. By Product Type:
   1. Milk Kefir
   2. Water Kefir
   3. Organic Kefir
   4. Greek Kefir
   5. Frozen Kefir
   6. Low-Fat Kefir
2. By Source:
   1. Animal Milk
   2. Soy Milk
   3. Coconut Milk
   4. Other Sources
3. By Flavour:
   1. Regular
   2. Flavored
4. By Application:
   1. Dairy Products
   2. Drinks & Smoothies
   3. Dips & Dressings
   4. Cosmetics
   5. Dietary Supplements
5. By Distribution Channel:
   1. Supermarkets/Hypermarkets
   2. Convenience Stores
   3. Online Retail
   4. Speciality Stores
   5. Others
6. By Region:
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa