Global Linerless Labels Market Grows Steadily at a CAGR of 5.97%
An important factor in establishing a brand's reputation is labeling. According to brand owners, labels are needed to run ongoing marketing campaigns, produce seasonal and regional variations, and respond to market changes more quickly. An adhesive label frequently includes a face stock, adhesive, and release liner. However, due to growing worries about liner waste, linerless labels are significantly gaining ground in the packaging and labeling sector. The liner is specifically designed to be removed from labels without liners, also known as liner-free labels or labels without a back, and replaced with a release coating applied to the label after printing the contents.
The demand for packaged foods and beverages has grown significantly, driving the price of labels without liners and expanding the market. Several government-issued industry guidelines for packaged foods have also influenced the demand for linerless labels. Labeling is important because the FDA requires that processed and packaged goods include nutritional information. Consumer packaged goods must also be able to track the path of their products under the Food Safety Modernization Act by, at the very least, identifying the immediate supplier and recipient (other than retailers to consumers). These laws make it simpler to use linerless labels on packaged foods.
The label industry's adoption of new technologies and innovations is accelerating quickly. ETI linerless applicators and multi-layer labels made by Coveris Holdings SA (US) are recent innovations meant to produce various shapes and sizes of labels. A printing press performs the ETI adaptor, which changes the linerless tape into different shapes or sizes. The linerless labels market has been exposed to innovations and developments regarding goods, machinery, equipment, and printing technologies. The use of biodegradable materials is one of the biggest trends currently on the market, which is expected to create opportunities for market growth.
Asia-Pacific is the most significant contributor to the global linerless labels market and is expected to grow at a CAGR of 6.80% during the forecast period. In Asia-Pacific, linerless labels are increasingly used in retail and other end-user industries, particularly in China, India, and Japan. Consumption of packaged and processed food is growing due to the area's quick industrialization and urbanization, promoting the market under study's growth. For example, the National Bureau of Statistics of China estimates that 64.8% of the world's population will live in cities in 2021. In addition, the growing demand for food has led to China having one of the world's largest food and beverage industries. The need for frozen food in China is also expected to rise further due to the government lowering the import tariff barriers for frozen food and the quickening growth of food outlets.
Europe is expected to grow at a CAGR of 5.85% during the forecast period. The region is known for being a pioneer in adopting cutting-edge technology. A shift in trend has occurred due to the significant increase in demand for products that satisfy the sustainability criterion in recent years. The European Commission's strategic approach to achieving sustainable development in Europe is responsible for this growth. Since linerless labels eliminate the need for liners, the market under study is expected to grow in the European continent. In addition, labeling is important because the FDA requires that processed and packaged goods include nutritional information. The food and healthcare sectors are the nation's main demand generators. Additionally, the country is the largest online retail market in the world. Due to the increasing use of mobile internet and social networking, social media marketing has emerged as a crucial channel through which businesses will most likely increase their e-commerce investment in the coming years.
Competitive Players
The global linerless labels market’s major key players are