Global Nicotinic Acid Market Grows Steadily at a CAGR of 2.14%

Introduction

A key growth driver of the global nicotinic acid market is the rising consumption of dietary supplements and nutraceuticals. As awareness of preventive healthcare continues to grow, more consumers are incorporating vitamins and functional ingredients like nicotinic acid (Vitamin B3) into their daily routines to support metabolic, neurological, and skin health. Nicotinic acid is a common component in multivitamin supplements and energy-enhancing products, fueled by the increasing popularity of wellness-centric lifestyles.

According to the Council for Responsible Nutrition, more than 75% of U.S. adults used dietary supplements in 2023, highlighting strong market demand. The pharmaceutical sector also plays a vital role by using nicotinic acid in treatments for niacin deficiency and lipid-related disorders. Advancements such as extended-release formulations have improved patient compliance and tolerability, promoting wider use. The combined effects of health-conscious consumers, an aging global population, and ongoing product innovation are driving the continued expansion of the nicotinic acid market.

Market Dynamics

The rising prevalence of cardiovascular diseases drives the global market

The surging prevalence of cardiovascular diseases worldwide is a major factor driving the growth of the global market. Nicotinic acid, commonly known as niacin, plays a vital role in lipid-lowering therapy due to its clinically proven ability to decrease LDL (bad cholesterol) and triglyceride levels while fostering HDL (good cholesterol).

• As per the World Health Organization, cardiovascular diseases (CVDs) are the leading cause of mortality globally, responsible for around 17.9 million deaths each year. High cholesterol remains a key risk factor. In the United States, the CDC notes that approximately 86 million adults have total cholesterol levels exceeding 200 mg/dL.

The growing incidence of lifestyle-related conditions, coupled with sedentary behavior and unhealthy diets, is anticipated to fuel the demand for cholesterol-reducing agents like niacin, particularly in the form of prescription medications and dietary supplements aimed at supporting heart health.

Emerging markets and fortification policies create tremendous opportunities

Governments in emerging markets are increasingly enforcing food fortification policies to combat micronutrient deficiencies, presenting a significant growth opportunity for industry players.

• In India, revised regulations introduced in 2021 made it mandatory to fortify staple foods like wheat flour, rice, atta, and maida with niacin (Vitamin B3) at levels of 12.5–20 mg per 100 g. Further tightening came in June 2024, when FSSAI required the use of standardized testing methods to verify vitamin premix levels in fortified rice kernels.

These policy changes are driving up demand for Vitamin B3 in both government-backed distribution channels and the commercial market. At the same time, growing consumer awareness and the surging disposable incomes are accelerating the demand for fortified foods and dietary supplements. This regulatory push in India, mirrored by similar efforts across Asia and Africa, creates a timely and scalable growth opportunity for nicotinic acid suppliers serving the food, animal feed, and nutrition industries.

Regional Analysis

In North America, the nicotinic acid market is witnessing strong growth due to increasing health consciousness and high prevalence of cardiovascular disorders. According to the CDC, nearly 94 million U.S. adults have high cholesterol, prompting greater use of niacin-based supplements. The region also benefits from well-established pharmaceutical and nutraceutical industries. In 2023, companies like Nature’s Bounty and NOW Foods expanded their Vitamin B3 product portfolios, reflecting consumer demand for heart and metabolic health solutions.

Moreover, the FDA’s approval of niacin in combination therapies for dyslipidemia continues to support its medical use. Canada’s rising trend in functional food consumption, such as niacin-fortified beverages and cereals, is further enhancing regional demand. Additionally, the presence of major supplement retailers and e-commerce platforms like Amazon and GNC has improved accessibility, reinforcing North America’s dominance in the global nicotinic acid market.

Key Highlights

• The global nicotinic acid market size was valued at USD 331.15 million in 2024 and is anticipated to grow from USD 338.24 million in 2025 to reach USD 400.67 million by 2033, growing at a CAGR of 2.14% during the forecast period (2025–2033).
• The global nicotinic acid market is segmented by source into natural and synthetic. The natural segment contributed the largest share of the global market.
• By form, it is categorized into dry and liquid. The dry form segment dominated the market.
• Based on application, the market is divided into animal feed, food and beverage, pharmaceutical, cosmetics, and others. The animal feed segment held a dominant market share.
• By distribution channel, the market includes online retail, pharmacies and drug stores, health and wellness stores, supermarkets/hypermarkets, veterinary clinics, and others.
• North America is the highest shareholder in the global market.

Competitive Players

1. Lonza Group AG
2. Jubilant Life Sciences Limited
3. Vertellus Holdings LLC
4. DSM Nutritional Products
5. Shandong Hongda Biotechnology Co., Ltd.
6. Lasons India Pvt. Ltd.
7. Resonance Specialties Limited
8. Tianjin Zhongrui Pharmaceutical Co., Ltd.
9. Vanetta Ltd.
10. Zhejiang NHU Company Ltd.

Recent Developments

• In April 2025, Zydus Lifesciences secured final US FDA approval to manufacture Generic Niacin Extended‑Release Tablets (500 mg, 750 mg, and 1,000 mg) at its Moraiya facility in Ahmedabad. These tablets address cholesterol issues, reducing LDL and triglycerides while raising HDL, and tap into a U.S. market with annual sales around USD 5.5 million.

Segmentation

1. By Source 
   1. Natural
   2. Synthetic
2. By Form 
   1. Dry
   2. Liquid
3. By Application 
   1. Animal Feed
   2. Food and Beverage
   3. Pharmaceutical
   4. Cosmetics
   5. Others
4. By Distribution Channel
   1. Online Retail
   2. Pharmacies and Drug Stores
   3. Health and Wellness Stores
   4. Supermarkets/Hypermarkets
   5. Veterinary Clinics
   6. Others
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa