Global Organic Personal Care Market Grows Steadily at a CAGR of 8.62%

Introduction

The global organic personal care market is witnessing prominent growth, largely fueled by the expansion of digital marketing and e-commerce channels. These platforms have made organic products more accessible to a wider audience, while social media influencers, beauty bloggers, and online tutorials are actively shaping consumer choices and driving interest in clean beauty. This digital influence is particularly strong among millennials and Gen Z, who value natural, ethical ingredients.

In addition, the trend toward premium personal care is pushing consumers to choose high-quality organic alternatives that offer both effective results and environmental benefits. Rising income levels in urban centers, especially in emerging economies, are further contributing to this shift. Brands are also adopting eco-friendly packaging innovations, such as refillable or biodegradable containers, which resonate with environmentally conscious buyers. Altogether, these factors, along with growing lifestyle changes and awareness, are propelling the global market forward.

Market Dynamics

Health and environmental awareness drive the global market

The global market is witnessing strong growth due to the surging consumer awareness regarding health and environmental impacts. Concerns over the adverse effects of synthetic ingredients such as parabens, sulfates, and phthalates have led many individuals to opt for organic personal care alternatives made with natural, plant-based, and non-toxic components.

• In the U.S., a 2024 NSF survey revealed that 74% of consumers consider organic ingredients essential in personal care items, while 65% favor clear and transparent labeling. Similarly, the Soil Association’s 2023 Organic Beauty & Wellbeing Market Report noted a 6.8% increase in organic and natural beauty product sales in the UK, indicating rising confidence in clean, sustainable products.

Eco-friendly practices like sustainable sourcing and cruelty-free testing also enhance brand loyalty and consumer preference for organic personal care solutions.

Supportive regulatory frameworks create tremendous opportunities

The global market is expected to witness significant growth, driven by increasingly favorable regulatory frameworks that emphasize transparency, standardization, and consumer confidence. Governments and international regulatory bodies are actively implementing policies to regulate product ingredients, labeling practices, and certification processes, thereby facilitating compliance and encouraging innovation.

• For example, in March 2025, the European Union proposed revisions to the glossary of common ingredient names under Regulation (EC) No 1223/2009. These updates aim to unify labeling practices, improve ingredient clarity, and support the certification of organic personal care products across EU member states, with approval anticipated in Q2 2025. Likewise, regulatory bodies such as the U.S. FDA and Japan’s Ministry of Health are intensifying oversight of harmful substances and promoting the use of plant-based alternatives.

Thus, these evolving regulatory standards are creating a supportive environment for both emerging players and established brands, reducing regulatory uncertainty and strengthening global consumer trust in organic-certified products.

Regional Analysis

The North American organic personal care market is witnessing strong growth owing to increasing consumer awareness, high disposable incomes, and a strong presence of key players like Estée Lauder, Procter & Gamble, and The Honest Company. The U.S. leads the region, driven by rising concerns over chemical-laden products and growing demand for clean-label skincare.

According to the Organic Trade Association, U.S. organic non-food sales reached \$6.4 billion in 2023, with personal care being a key contributor. The surge in demand for products free from parabens, sulfates, and synthetic fragrances has led to the launch of innovative offerings such as Sephora’s “Clean at Sephora” label. Additionally, Canada is witnessing increased shelf space for organic brands like Green Beaver and Carina Organics in mainstream retailers like Walmart and Loblaws. The expanding e-commerce market further boosts product accessibility across North America.

Key Highlights

• The global organic personal care market size was valued at USD 23.31 billion in 2024 and is projected to grow from USD 25.32 billion in 2025 to reach USD 49.06 billion by 2033, growing at a CAGR of 8.62% during the forecast period (2025–2033).
• By product type, the global organic personal care market is segmented into skin care, hair care, oral care, and others. The skin care segment held the largest market share.
• By end user, the market is categorized into women, men, and children & infants. The women's segment contributed a dominant market share.
• By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, pharmacies & drugstores, online retail/e-commerce, and others. The supermarkets/hypermarkets segment dominated the market.
• North America is the highest shareholder in the global market.

Competitive Players

1. The Estée Lauder Companies Inc.
2. L'Oréal S.A.
3. Unilever PLC
4. The Procter & Gamble Company
5. Johnson & Johnson Services, Inc.
6. Weleda AG
7. The Honest Company, Inc.
8. Avalon Organics (Hain Celestial Group)
9. Natura &Co
10. Burt’s Bees (The Clorox Company)
11. Amway Corporation
12. Himalaya Wellness Company

Recent Developments

• In July 2025, Sky Organics released a new facial skincare collection exclusively at Whole Foods in the U.S. The four products include an Aloe Vera Glow Cleanser, Orange Blossom Light Glow Toner, and Tamanu Deep Glow Serum, each USDA‑certified organic, cruelty‑free, and free of parabens and sulfates.

Segmentation

1. By Product Type
   1. Skin Care
   2. Hair Care
   3. Oral Care
   4. Others
2. By End User
   1. Women
   2. Men
   3. Children & Infants
3. By Distribution Channel
   1. Supermarkets/Hypermarkets
   2. Specialty Stores
   3. Pharmacies & Drugstores
   4. Online Retail/E-commerce
   5. Others