Global Potato Protein Market Grows Steadily at a CAGR of 7.00%

Introduction

Potato protein is produced during the process of stripping potatoes of their starch. After the starch is eliminated, a protein-rich juice is created, and the protein from the potatoes is precipitated from this juice. Protein is available in isolation, concentrate, and hydrolyzed forms, depending on the amount. It has excellent emulsifying, gelling, and foaming properties. Potato protein is abundant in amino acids and free of animal proteins or allergies. An excellent ingredient for both human and animal consumption, and as a result, potato protein is growing in popularity on the global market.

Market Dynamics

Increasing Interest in Plant-Based Protein Drives the Global Market

Plant proteins are low in fat and calories, rich in nutritional content, and bioavailable. There is a higher need for plant proteins as an alternative to animal proteins because they also contain various beneficial features, such as inexpensive antioxidants, antidiabetic, and anti-fat capabilities. Compared to proteins derived from other vegetable and grain sources, proteins from potatoes have higher nutritional quality, the capacity to control serum cholesterol levels, and the potential to reduce calorie intake by increasing cholecystokinin levels in the bloodstream. Additionally, potato proteins exhibit vigorous foaming, excellent emulsification, and high solubility. For all these reasons, the market for potato protein is projected to grow during the forecast period.

Increased Awareness of Potato Protein in Underdeveloped Nations Creates Tremendous Opportunities

Plant proteins are crucial to human nutrition, particularly in underdeveloped countries where the average protein consumption is insufficient. As a result, goods containing plant proteins are increasingly widely used as components in food systems worldwide. The effectiveness of plant proteins as additives is ultimately determined by the flavor components they bring to meals. As the benefits of plant-based proteins become more widely known, demand from developing nations like those in Asia is expected to skyrocket, opening up lucrative market expansion opportunities.

Regional Analysis 

Europe is the most significant shareholder in the global potato protein market and is expected to grow at a CAGR of 6.45% during the forecast period. There is a massive demand for plant-based ingredients, especially baked goods, in European countries. Customers are more likely to desire food products devoid of allergens and gluten, which motivates food manufacturers to employ potato protein more frequently. The leading players in the European potato protein market are the Netherlands, France, Poland, the United Kingdom, and the rest of Europe.

North America is anticipated to grow at a CAGR of 6.35%, generating USD 281.59 million during the forecast period. Customers in North America have changed their preferences for clean-label and allergen-free products due to the rise in health consciousness. This has boosted the demand for organically made bread goods, which has increased the demand for the protein found in potatoes. The market for baked goods using organic, plant-based additives and ingredients, like potato protein, is also expanding due to huge bakery chains and retailers focusing on these products.

The Asia-Pacific potato protein market is expected to grow at the highest rate during the projected period since Asian nations have the highest livestock population. Potato protein is also an excellent feed component for cattle due to its high digestibility. It is expected to fuel the potato protein market expansion in Asia-Pacific during the projected period.

Key Highlights

• The global potato protein market was valued at USD 472.5 million in 2021. It is projected to reach USD 868.67 million by 2030, growing at a CAGR of 7.00% during the forecast period (2022–2030).

• Based on type, the global potato protein market is bifurcated into isolates, concentrates, and hydrolyzed. The isolates segment is the highest contributor to the market and is expected to grow at a CAGR of 6.40% during the forecast period.
• Based on application, the global potato protein market is bifurcated into animal feed, bakery and confectionery, meat, supplements, and others. The animal feed segment owns the highest contributor to the market and is expected to grow at a CAGR of 6.50% during the forecast period.
• Europe is the most significant shareholder in the global potato protein market and is expected to grow at a CAGR of 6.45% during the forecast period.

Competitive Players

Competitive Players

The global potato protein market’s major key players are Agrana, Avebe, Bioriginal Food & Science Corp, Co-Operative Royal Cosun U.A. (Aviko B.V.), Kemin Industries Inc., Kmc Ingredients, Meelunie B.V., Pepees S.A., Roquette Frères S.A., and Tereos SCA.

Recent Developments

Market News

• In May 2022, Bioriginal Food & Science Corp. (Saskatoon, Canada) announced that Health Canada issued a Natural Product Number (NPN) to its branded fisetin component Novusetin®. The first fisetin ingredient license ever granted in Canada enables Bioriginal and its clients to market and make claims regarding the antioxidant properties of Novusetin® by assisting in preventing oxidative damage by free radicals.
• In July 2022, A unique, nitrite-free alternative that can be used in the first step of emulsified cooked sausages was developed by Kemin Industries. This worldwide ingredient manufacturer seeks to sustainably improve the quality of life for 80% of the world's population. The EMEA (Europe, Middle East, and Africa) area offers food producers RUBINITETM GC Dry, a label-friendly ingredient that provides food safety while maintaining taste and color.

Segmentation

Global Potato Protein Market: Segmentation

By Type

• Isolates
• Concentrate
• Hydrolyzed

By Application

• Animal feed
• Bakery and confectionery
• Meat
• Supplements
• Others

By Regions

• North America
• Europe
• Asia-Pacific
• LAMEA