Potato Protein Market

Market Overview

The global potato protein market size was valued at USD 472.5 million in 2021. It is projected to reach USD 868.67 million by 2030, growing at a CAGR of 7.00% during the forecast period (2022–2030).

Potato protein is produced during the process of extracting the starch from potatoes. Protein-rich juice is created when starch is removed, and this juice is then precipitated to extract potato protein. Depending on the amount of protein, it comes in isolates, concentrates, and hydrolyzed forms. It has outstanding foaming, gelling, and emulsifying abilities. The protein found in potatoes is rich in amino acids and devoid of animal proteins or allergies. As a result, potato protein is an ideal element for human and animal consumption, driving global market growth.

Market Dynamics

Global Potato Protein Market Drivers

Increasing Interest in Plant-Based Protein

Plant proteins are low in fat and calories, have a high nutritional value, and are bioavailable. Additionally, plant proteins have a variety of valuable properties, including low-cost antioxidant, antidiabetic, and anti-fat properties. This has increased the demand for plant proteins as an animal protein substitute. Potato proteins have a superior nutritional quality, the ability to control serum cholesterol levels, and the potential to reduce calorie intake by boosting cholecystokinin levels in the bloodstream than proteins obtained from other vegetable and grain sources. Potato proteins also have excellent emulsification, substantial foaming, and high solubility. The market for potato protein is anticipated to increase for all these reasons.

Rising Demand from Consumers for Animal Feed

For animal feed, potato protein is regarded as a high-quality protein source. This is explained by the fact that it is excellent for animal and pet feed due to its high digestibility and favorable amino acid pattern. As a primary source of protein for piglet feed, it also serves as a protein enrichment in a variety of pet food and feeds specialty applications. Additionally, potato protein is used to prepare hypoallergenic food for dogs and cats who are gluten intolerant. Together, these elements have increased the demand for allergen-free pet food components like potato protein.

Global Potato Protein Market Restraint

High Production Costs

Potatoes have a low protein content compared to other potential plant protein sources like lentils and beans. Large amounts of potatoes are needed to manufacture protein ingredients. This may threaten manufacturers of potato proteins because it will raise the cost of production. Furthermore, since the typical acid and thermal treatments might result in protein denaturation and reduced functionality, the protein isolation technique will need further research and development. Despite improvements in processing, there is little chance that potatoes will become a successful source of plant protein.

Global Potato Protein Market Opportunities

Rising Demand for Organic Potato Protein

Animal feed that is organic or free of genetically modified organisms (GMO) is gaining popularity. The increase in the global population mirrors the rise in food consumption. Additionally, as customers become more health conscious, demand for nutrient-dense items produced organically grows. Human nutrition heavily relies on plant proteins, especially in underdeveloped nations where the average protein intake falls short of what is needed. Plant protein products are becoming more popular as ingredients in food systems throughout numerous locations. Their flavor characteristics ultimately determine the effectiveness of plant-based proteins as meal supplements. With growing knowledge of the benefits of plant-based proteins, demand from developing nations, such as those in Asia, is expected to skyrocket in the following years, offering lucrative market expansion opportunities.

Regional Analysis

Europe Dominates the Global Market

The global potato protein market is bifurcated into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Europe is the most significant shareholder in the global potato protein market and is expected to grow at a CAGR of 6.45% during the forecast period. The Europe region has made significant investments in the market for potato protein. This is explained by the fact that there are more potato protein producers than in any other region. In addition, plant-based ingredients, especially baked goods, are in high demand across European countries. Customers are more likely to want gluten-free and allergen-free food products, encouraging food makers to use potato protein more frequently. The Netherlands, France, Poland, the United Kingdom, and the rest of Europe are home to some of the most prominent participants in the European potato protein market.

North America is anticipated to grow at a CAGR of 6.35%, generating USD 281.59 million during the forecast period. The rise in health consciousness has caused customers in North America to change their preferences for clean-label and allergen-free products. This has increased the demand for bakery items that have been prepared organically, which has increased the demand for potato protein. Additionally, large bakery chains and stores concentrate on baked items using organic, plant-based additions and ingredients like potato protein, fueling market expansion.

The Asia-Pacific potato protein market is anticipated to grow at the greatest rate during the forecast period due to Asia having the highest livestock population. The rise in animal feed consumption drives the market for plant-based proteins. Additionally, due to its high digestibility, potato protein is regarded as an appropriate feed ingredient for livestock. It is anticipated to drive market growth for potato protein in Asia-Pacific during the forecast period. The region's growing population places an undue burden on animal-based proteins. As a result, consumers choose alternatives like those made from sources that use pants, which considerably aids in the market's expansion.

Due to high levels of urbanization in Latin America, food patterns and consumer lifestyles have significantly changed. This has led to a change in the urban population's eating patterns toward healthier foods, which fuels the market for plant-based products and, in turn, has a favorable effect on the market for potato protein. Consumer awareness of switching to a plant-based diet as an alternative to an animal-based one in the African region has increased. African local companies are launching campaigns to raise awareness of the harm that animal-based protein causes to the environment and to encourage the consumption of plant-based proteins.

Segmental Analysis

The global potato protein market is segmented by type and application.

Based on type, the global potato protein market is bifurcated into isolates, concentrates, and hydrolyzed.

The isolates segment is the highest contributor to the market and is expected to grow at a CAGR of 6.40% during the forecast period. A new class of designed foods is developed primarily using potato protein isolates because of their high digestibility and blending abilities. They give other varieties of potato protein a competitive edge due to their increased protein concentration and advantages in color, flavor, and functional qualities. Therefore, they are recognized as the ideal raw material for beverages, infant food, children's milk, textured protein products, and several specialty foods. For instance, the business Bioriginal created a potato-only vegan protein isolate known as Solathin.

Potato protein concentrate is a plant-based protein and can be utilized as a less expensive alternative to fish meals and oil. In addition, it is employed in traditional or well-known goods in Western nations to replace dairy protein or eggs. It has better bioavailability and can be more concentrated than animal protein sources. This led to the development of potato protein concentrates, which are easy to include in already-formulated goods without altering their textural properties. For instance, Protafy, a plant-based protein concentrate, was created by KMC Ingredients, a producer of potato protein, to be added to vegan and non-vegan food products.

Hydrolyzed potato protein's hair, skin, and antistatic qualities make it a perfect ingredient for cosmetic goods. The need for hydrolyzed potato protein is anticipated to see strong demand shortly due to increased consumers who prefer goods with plant-based ingredients. In the skincare and hair care products market, hydrolyzed potato protein is increasingly used in goods, including SPF protection lotions, illuminating creams, and hair and skin masks.

Based on application, the global potato protein market is bifurcated into animal feed, bakery and confectionery, meat, supplements, and others.

The animal feed segment owns the highest contributor to the market and is expected to grow at a CAGR of 6.50% during the forecast period. One viable substitute for animal protein is potatoes. Young animals can be fed potato protein since it has a high protein digestibility and enhances the amino acid balance in animal nutrition. It is comparable to other top-notch protein sources like fish meal and milk powder. The complex feed business makes extensive use of potato protein, particularly in the diet of monogastric animals like piglets and broilers. Additionally, it works well as a substitute for milk protein and fishmeal and can be used in place of some of the skimmed milk powder in calf milk.

The demand for potato protein from bakeries and confectionery manufacturers has dramatically expanded due to its distinct features and the fact that it provides a natural, gluten-free substitute for goods derived from wheat. Additionally, by improving loaf volume, color, and crumb structure, potato protein improves the quality of baked foods. The demand from bakers and bakery chains for these products in powdered, refrigerated, or frozen form has increased. Producers must select plant-based ingredients due to the increased demand for gluten-free and vegan bread items. This trend drives the bakery and confectionery industry's demand for potato proteins.

Recent Developments

• May 2022- Bioriginal Food & Science Corp. (Saskatoon, Canada) announced that Health Canada issued a Natural Product Number (NPN) to its branded fisetin component Novusetin®. The first fisetin ingredient license ever granted in Canada enables Bioriginal and its clients to market and make claims regarding the antioxidant properties of Novusetin® by assisting in preventing oxidative damage by free radicals.
• July 2022- A unique, nitrite-free alternative that can be used in the first step of emulsified cooked sausages was developed by Kemin Industries. This worldwide ingredient manufacturer seeks to sustainably improve the quality of life for 80% of the world's population. The EMEA (Europe, Middle East, and Africa) area offers food producers RUBINITETM GC Dry, a label-friendly ingredient that provides food safety while maintaining taste and color.