A key growth driver for the veterinary ultrasound market is the ongoing development of imaging technologies, especially advancements in portable and handheld ultrasound devices. These innovations allow veterinarians to conduct diagnostic procedures in diverse environments, including rural locations, field conditions, and emergencies, enhancing accessibility and operational efficiency. The rising need for diagnostic tools in equine and livestock care, particularly for monitoring herd health, boosting productivity, and detecting reproductive or musculoskeletal issues early, is further fueling the use of ultrasound in agricultural settings.
In addition, the surging number of veterinary clinics, especially across developing regions, along with the expansion of veterinary education and training programs, is encouraging the adoption of modern imaging technologies. Government and private sector efforts to strengthen animal healthcare systems—such as the deployment of mobile veterinary services and animal welfare campaigns—are also contributing to the broader integration of ultrasound solutions worldwide.
The growing incidence of zoonotic diseases is substantially boosting the demand for veterinary ultrasound systems, especially for early detection and real-time health monitoring. Since livestock and companion animals often serve as hosts for zoonotic pathogens, routine diagnostic screening is essential for effective outbreak management.
Ultrasound technology, offering non-invasive internal examinations, plays a crucial role in identifying infected animals and preventing disease transmission. As a result, veterinary care providers are increasingly adopting portable, AI-enhanced ultrasound devices to support robust biosecurity measures and reduce the risk of zoonotic disease spillover.
The incorporation of Artificial Intelligence (AI) and Machine Learning (ML) is unlocking substantial growth potential in the global veterinary ultrasound market. These advanced technologies improve diagnostic precision by automating image interpretation, minimizing human error, and offering real-time decision support. They also enhance operational efficiency, especially in busy clinical environments.
As the need for swift and dependable diagnostic tools grows, AI and ML-enabled ultrasound systems are set to revolutionize veterinary care by delivering smarter, faster, and more accessible imaging solutions.
North America holds a dominant position in the global veterinary ultrasound market due to high pet ownership rates and robust veterinary infrastructure. According to the American Pet Products Association (2024), over 66% of U.S. households own pets, boosting demand for advanced diagnostic tools like ultrasound. The region is witnessing rapid adoption of handheld and wireless ultrasound devices in both urban clinics and rural veterinary practices.
For instance, Butterfly Network’s iQ+ Vet, launched in 2023, offers real-time imaging through a smartphone, gaining popularity among mobile veterinary services. Additionally, growing investment in animal welfare and the rise of pet insurance are supporting early and non-invasive diagnostic procedures. Canada's veterinary sector is also expanding, with provincial telehealth initiatives enabling remote ultrasound consultations, particularly in underserved areas. These developments position North America as a critical hub for veterinary imaging innovation and adoption.
The global veterinary ultrasound market size was valued at USD 375.08 million in 2024 and is estimated to grow from USD 400.85 million in 2025 to reach USD 682.07 million by 2033, growing at a CAGR of 6.87% during the forecast period (2025–2033).