Veterinary Ultrasound Market Size, Share & Trends Analysis Report By Type (2-D Ultrasound Imaging, 3-D/4-D Ultrasound Imaging, Doppler Imaging), By Animal Type (Small Animals, Large Animals), By Technology (Digital Imaging, Contrast Imaging), By Application (Obstetrics/Gynaecology, Cardiology, Orthopaedics, Other Applications), By End-User (Veterinary Hospitals & Clinics, Veterinary Research Institutes, Other End-Users) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Veterinary Ultrasound Market Size

The global veterinary ultrasound market size was valued at USD 375.08 million in 2024 and is estimated to grow from USD 400.85 million in 2025 to reach USD 682.07 million by 2033, growing at a CAGR of 6.87% during the forecast period (2025–2033).

One of the prominent drivers of the market for veterinary ultrasound is the continuous advancement in imaging technology, particularly in portable and handheld ultrasound devices. These innovations have enabled veterinarians to perform diagnostic procedures in field conditions, rural areas, or during emergency situations, improving accessibility and convenience. Additionally, the growing demand for equine and livestock diagnostics driven by the need to ensure herd health, productivity, and early detection of reproductive or musculoskeletal disorders is pushing the adoption of ultrasound in farm settings.

Furthermore, the expanding network of veterinary clinics, particularly in emerging economies, and an increase in veterinary education and training programs have also created a favorable environment for the adoption of advanced imaging solutions. Moreover, government and private initiatives to improve animal healthcare infrastructure, including mobile veterinary units and animal welfare outreach programs, are creating a stronger foundation for ultrasound technology penetration globally.

Veterinary Ultrasound Market Trends

Rising pet ownership and increased spending on animal health

One of the most significant trends shaping the global market is the rise in pet ownership and a corresponding increase in spending on animal health. As more people treat pets as family members, the demand for advanced veterinary care is escalating.

• According to the American Pet Products Association (APPA), spending in the U.S. pet industry reached a record $152 billion in 2024. Additionally, pet ownership rose significantly, with 94 million households now having at least one pet a surge from 82 million in 2023. Veterinary services alone are projected to hit $41.4 billion in 2025. This surge is encouraging clinics to invest in diagnostic tools like portable ultrasound systems.

Similar spending patterns are being observed globally, especially in urban areas of Europe, China, and India. Pet owners are increasingly seeking early, non-invasive diagnostic options, which is prompting veterinary facilities to adopt cutting-edge ultrasound equipment that ensures accurate and timely diagnosis.

Veterinary Ultrasound Market Growth Factors

Rising zoonotic disease monitoring

The increasing prevalence of zoonotic diseases is significantly driving demand for veterinary ultrasound systems, particularly for early diagnosis and real-time monitoring. Livestock and companion animals often act as reservoirs for pathogens, making regular screening vital for outbreak control.

• A 2025 WHO-backed report revealed that 47% of emerging animal diseases carry zoonotic risk, and that avian influenza outbreaks in mammals have more than doubled since last year. Additionally, from March 2024, Highly Pathogenic Avian Influenza (HPAI) H5N1 infected dairy cattle in 17 U.S. states, later spreading to cats and at least one human, triggering enhanced surveillance measures.

Ultrasound imaging enables non-invasive internal assessments, which are essential for isolating infected animals and mitigating transmission. Veterinary healthcare providers are increasingly investing in portable, AI-integrated ultrasound tools to strengthen biosecurity protocols and curb the threat of zoonotic spillover.

Market Restraining Factors

High equipment costs

One of the primary restraints in the market for veterinary ultrasound is the high cost of equipment. Advanced ultrasound machines, particularly those with 3D/4D imaging capabilities, portable features, and AI integration, often come with significant price tags, making them inaccessible for small veterinary practices or clinics in developing regions.

Besides the initial purchase price, additional expenses such as maintenance, software updates, and operator training further increase the financial burden. This cost barrier limits widespread adoption, especially in rural or low-resource settings. Consequently, many veterinarians continue relying on traditional diagnostic tools or delay upgrading to more efficient ultrasound technologies, thereby hindering market penetration and growth.

Market Opportunities

AI and ML integration enhancing diagnostic accuracy

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is creating significant growth opportunities in the global veterinary ultrasound market. These technologies enhance diagnostic accuracy by automating image analysis, reducing human error, and providing real-time decision support. They also streamline workflow, particularly in high-demand clinical settings.

• For instance, launched in January 2025, Core Imaging's Carnation is a veterinary ultrasound system featuring a 21.3-inch rotatable touchscreen, over six hours of battery life, and high-resolution imaging via the HOLO platform. Its CoreVu AI technology offers real-time scan assistance and remote training, making it ideal for high-volume veterinary clinics seeking efficiency and diagnostic accuracy.

As demand for rapid and reliable diagnostic solutions rises, AI and ML-integrated systems are expected to play a pivotal role in transforming veterinary care through smarter, faster, and more accessible imaging tools.

Regional Insights

The veterinary ultrasound market in North America is expanding due to increasing pet adoption, advanced veterinary infrastructure, and widespread availability of pet insurance. High awareness of preventive care and early disease detection drives the demand for imaging diagnostics. Additionally, technological integration, such as portable and AI-enabled ultrasound devices, is being widely adopted in both urban and rural veterinary settings. Academic collaborations and frequent product innovation contribute to rapid market penetration. Growth is further supported by a strong presence of veterinary training institutions and research-focused animal healthcare centers.

U.S. Veterinary Ultrasound Market Trends

• The United States market is driven by high pet ownership and advanced veterinary infrastructure. The American Pet Products Association reported over $143 billion in pet industry expenditure in 2023. Companies like Butterfly Network and GE HealthCare offer portable ultrasound devices used in small animal practices. Growth is further fueled by equine and livestock imaging applications, especially in states like Texas and California.
• Canada's veterinary ultrasound market is expanding due to rising demand for companion animal care and mobile veterinary services. The Canadian Veterinary Medical Association notes a sharp increase in preventive imaging diagnostics. Clinics in provinces like Ontario and British Columbia increasingly use handheld ultrasound units from brands like Sonosite for remote and in-clinic diagnostics. Government support for animal health initiatives also boosts the adoption of diagnostic imaging technologies.

Asia-Pacific Veterinary Ultrasound Market Trends

Asia Pacific is witnessing significant market growth due to rising awareness of animal health and improving veterinary infrastructure. The increasing number of companion animals, coupled with growing expenditure on pet care and livestock productivity, supports the demand for diagnostic imaging tools. Portable and cost-effective ultrasound devices are gaining popularity in field-based veterinary practices. Moreover, the expansion of veterinary education and government support for livestock health management further propels adoption. Rapid urbanization and a surging middle-class population are also creating a favorable environment for veterinary diagnostic advancements.

• China's veterinary ultrasound market is growing rapidly due to rising pet ownership and government-supported livestock health initiatives. The Chinese Pet Industry White Paper 2023 reported over 116 million dogs and cats in urban households. Companies like Mindray and SonoScape, based in China, are innovating affordable, portable ultrasound devices tailored for domestic animal diagnostics. Additionally, increased demand in pig and dairy farming is boosting adoption in rural veterinary practices.
• India's veterinary ultrasound industry is driven by expanding livestock sectors and urban pet care demand. With India having the world's largest livestock population, ultrasound is increasingly used for reproductive and diagnostic imaging in dairy and poultry farms. Startups like Skanray Technologies are promoting indigenous imaging solutions. Growing veterinary college enrollments and rural mobile clinics further encourage ultrasound usage, particularly in states like Punjab, Maharashtra, and Tamil Nadu.

Europe Veterinary Ultrasound Market Trends

Europe's market growth is fueled by stringent animal welfare regulations and increased public spending on veterinary healthcare. Companion animal health management and livestock monitoring are both priorities in this region, accelerating demand for diagnostic ultrasound systems. The market benefits from the integration of mobile ultrasound in rural veterinary practices and the increasing deployment of imaging tools in animal research. The emphasis on early diagnosis and continuous monitoring of chronic diseases in pets and livestock, combined with favorable veterinary reimbursement structures, is positively influencing the adoption of veterinary ultrasound technologies.

• France's market is driven by a strong network of companion animal clinics and rising pet ownership. Companies like E.I. Medical Imaging and Mindray have partnered with French distributors to expand portable ultrasound offerings. The 2022 launch of France's "Animal Welfare Plan" also boosted diagnostic equipment demand in rural veterinary practices, promoting early disease detection through handheld and wireless ultrasound systems.
• Germany's market for veterinary ultrasound benefits from its advanced veterinary infrastructure and focus on precision diagnostics. The country is a hub for manufacturers like Siemens Healthineers and Esaote, which offer high-resolution imaging tools for equine and livestock diagnostics. In 2023, German veterinary associations emphasized ultrasonography in continuing education programs, fueling wider device adoption in small and large animal practices across Bavaria, Saxony, and North Rhine-Westphalia.

Type Insights

2-D ultrasound imaging holds the largest share of the veterinary ultrasound market due to its affordability, simplicity, and widespread usage in routine diagnostic procedures. It provides real-time imaging, which is essential for evaluating internal organs, detecting abnormalities, and guiding procedures like biopsies. Its high applicability across various animal types and conditions makes it a preferred choice in both small and large veterinary practices. Moreover, its compatibility with portable devices boosts its adoption in field-based and rural veterinary care.

Animal Type Insights

The small animal segment dominates the market owing to the rising global pet population and increased expenditure on companion animal healthcare. Dogs, cats, and other small pets are frequently taken to veterinary clinics for regular check-ups, diagnostics, and preventive care, all of which drive the demand for ultrasound procedures. Additionally, the surging awareness among pet owners about early disease detection and the availability of insurance coverage for small animals further support the segment's dominance in the market.

Technology Insights

Digital imaging leads the technology segment due to its superior image quality, faster processing, and ease of data storage and sharing. It enables real-time diagnostics and seamless integration with telemedicine platforms, improving clinical decision-making. The ability to easily archive and transmit digital images enhances collaboration among veterinary professionals. Moreover, digital systems reduce operational costs in the long run and support AI integration, making them highly efficient and preferable in modern veterinary diagnostic practices.

Application Insights

Obstetrics/gynaecology is emerging as a key application in veterinary ultrasound due to the critical role imaging plays in reproductive health management. Ultrasound is widely used for pregnancy diagnosis, fetal monitoring, and assessing reproductive tract health in both companion and farm animals. Early and accurate detection of pregnancy not only ensures better care for the animal but also supports breeding programs. This application is especially important in livestock management, making it a vital area of veterinary ultrasound usage.

End-User Insights

Veterinary hospitals and clinics represent the dominant end-user segment, attributed to their high patient volume and broad range of diagnostic services. These facilities are well-equipped with advanced ultrasound systems and staffed by trained professionals, enabling accurate and timely diagnosis. They cater to both routine and emergency cases, increasing the frequency of ultrasound use. Additionally, the growing trend of animal wellness visits and preventive healthcare drives consistent demand for imaging services in veterinary clinical settings.

Company Market Share

Companies in the market for veterinary ultrasound are focusing on product innovation, such as compact, wireless, and AI-integrated devices to enhance diagnostic accuracy and mobility. They are also expanding their global reach through strategic partnerships, distributor networks, and entry into emerging markets. Investment in training programs for veterinarians and the integration of telemedicine platforms are additional strategies used to boost adoption rates and strengthen their competitive position in the market.

Esaote SpA: Founded in 1982, Esaote SpA is a prominent Italian company specializing in medical diagnostic imaging, particularly ultrasound systems. Headquartered in Genoa, Italy, Esaote is recognized for its cutting-edge veterinary ultrasound solutions, including portable and cart-based devices tailored for both small and large animals. Its MyLab™ series is widely adopted in veterinary practices worldwide. With a strong emphasis on innovation, image quality, and ergonomic design, Esaote remains a key player in the veterinary ultrasound market, supported by decades of R&D expertise.

• In May 2025, Esaote North America Inc., a subsidiary of Esaote S.p.A, introduced the MyLab™FOX, a cutting-edge advancement in veterinary ultrasound technology. Drawing inspiration from the fox’s agility, intelligence, and versatility, the MyLab™FOX offers a dynamic and adaptable imaging solution, redefining the benchmark for veterinary ultrasound performance.

Recent Developments

• May 2025- Esaote North America, Inc. has introduced the MyLab™ Omega eXP VET, an advanced portable ultrasound system tailored for veterinary use. Engineered for exceptional durability, high diagnostic accuracy, and rapid performance, this innovative device empowers veterinarians with enhanced flexibility and precision in imaging anytime, anywhere.
• January 2025- Core Imaging launched its Integra Wireless, a handheld, veterinary-specific ultrasound device featuring a high-resolution micro-convex probe. It offers wireless connectivity to Android and iOS, a 2.5-hour battery life, and waterproof durability. With B-mode, color Doppler, and M-mode functions, it delivers portable, precise imaging ideal for mobile clinics and point-of-care veterinary diagnostics.