Increasing Consumption of Processed Food in Europe to Drive the Global Potassium Citrate Market

Introduction

Potassium citrate, a mixture of potassium salt and citric acid, is a crystalline powder with a mild salty taste. Potassium is an important health nutrient – it is good for lowering blood pressure, lowering the risk of kidney stones, increasing bone-beneficial calcium, and reducing the risk of stroke. It impacts various body functions such as nerve function, muscle control, and blood pressure. Potassium Citrate finds application in personal care products, pharmaceuticals, agrochemicals, and feed.

Segmental Analysis

The global potassium citrate market is segmented by function, end-use, and region.

On the basis of function, the potassium citrate market is segmented into acidulant, emulsifier, diuretic, and others. The emulsifier segment is expected to hold a significant market share during the forecast period, owing to the increasing use of emulsifiers in cosmetic and food and beverage industries.

Based on the end-use industry, the potassium citrate market is segmented into food & beverage, pharmaceuticals, personal care, industrial, and others. The food & beverages segment is expected to hold a significant market share during the forecast period, owing to the increasing awareness regarding the benefits of low sodium levels in food.

Regional Analysis

Geographically, the global potassium citrate market has been segmented into four regions, namely North America, Europe, Asia Pacific, and Latin America and Middle East & Africa (LAMEA).

Asia-Pacific is expected to dominate the potassium citrate market during the forecast period (2019–2026), owing to the increasing demand for potassium citrate, especially in China. The lack of stringent food regulations acts as a driver for manufacturers to use potassium citrate in various applications.

North America is experiencing significant growth, owing to the consumer demand for various cosmetic products and improving standard of living in the region. According to NPD Group Inc., the U.S. prestige beauty industry reached over USD 17.7 billion in 2017. LAMEA is expected to encounter steady growth during the forecast period, owing to low healthcare expenditure and poor financial conditions in the region.

Europe is experiencing strong growth in the global potassium citrate market, owing to the increasing demand for processed food. In February 2018, families in the U.K. bought more ultra-processed food than other foods in Europe – ultra-processed food amounted to 50.7% of the diet in the U.K. Germany came second with 46.2%, followed by Ireland with 45.9%.

Competitive Players

1. Gadot Biochemical Industries Ltd. (Israel)
2. Evonik Industries AG (Germany)
3. BASF SE (Germany)
4. Archer Daniels Midland Company (U.S.)
5. Baker Hughes Incorporated (U.S.)
6. FBC Industries Inc. (U.S.)
7. Cargill Incorporated (U.S.)
8. The International Group Inc. (Canada)
9. American Tartaric Products Inc. (U.S.)
10. Jungbunzlauer Company (Switzerland)
11. Foodchem International Corporation (China)
12. Tate & Lyle (U.K)

Recent Developments

• June 2022, BASF SE launched a new biopolymer for smoother skin called VerdessenceTM RiceTouch.
• September 2022, Cargill Incorporated launched Plant-based dielectric cooling for data centers.
• September 2022, FBC Holding launched an exclusive NFT project.

Segmentation

1. By Function 
   1. Emulsifier
   2. Acidulant
   3. Diuretic
2. By End-Use
   1. Food & Beverage
   2. Pharmaceuticals
   3. Personal Care
   4. Industrial