In-vehicle infotainment refers to vehicle system that combines entertainment and information delivery for passengers as well as drivers. These systems typically use audio and video interfaces, keypads, and touchscreens. It is one of the fast-pacing technologies in the automotive industry. As per the study of RoSPA (Royal Society for the Prevention of Accidents), a British charity society, it is expected that by 2020, up to 80% of new vehicles will feature these systems with integrated advanced digital services.
Currently, the in-vehicle infotainment system market is principally driven by high end and premium vehicles; as OEMs are offering infotainment system as a standard feature in these vehicle segments.
Increasing Sales of Passenger Cars to Snowball the Market Growth
The passenger car segment is expected to increase at the highest CAGR during the forecast period, 2019–2026. The surging compact passenger car sales and growing demand for vehicle customization among youth are the factors foreseen to impact the adoption of in-vehicle infotainment system into passenger cars. Besides, preference for passenger cars viz. SUV and Sedan in countries such as China and India with inbuilt infotainment system is further driving the market growth.
On the basis of type, the in-vehicle Infotainment Market is segmented into embedded, tethered, and integrated. Embedded system is expected to grow at the highest CAGR, due to technological advancements in embedded systems, responsible for driving the sales of these systems during the forecast period.
Telematics Mandates to Peddle the Growth of In-Vehicle Infotainment Systems in Europe and the U.S.
The upcoming telematics mandates in Europe will ensure that all the cars are integrated with a telematics control unit for emergency calls. This will facilitate the growth of embedded and tethered infotainment systems in the region as the connectivity will now be built into the vehicle itself. Besides, the U.S. is also seeking to implement such regulations in the wake of advancement and safety.
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Presence of Giant Automobile Companies in India to Foster its Market Growth
The Indian market is considered to be one of the largest in-vehicle infotainment markets. All key players with a substantial presence in India, such as BMW, VW, Jaguar, Mercedes, Audi, GM, etc., are focusing on developing manufacturing hub across the country.
Product innovation is expected to drive the in-vehicle infotainment market
The in-vehicle infotainment industry has witnessed various innovations over the past few years. Players across the value chain contribute to these developments. For instance, Intel recently introduced the Intel GO — a new brand for automotive connectivity and cloud. The Intel GO platform utilize sensor data from cameras on the vehicle and collate them with high-definition maps & artificial intelligence. Nvidia corporation, an American technology company, introduced Xavier —a high-performance system for autonomous cars of the future. Denso introduced a new display with interactive & virtual reality features. LG introduced a new flexible OLED 12.3” HD display. Google has a tie-up with Audi and Volvo and is developing a newflanged version of Android for the automobile. Such credible portfolio of product launches and developments outlines the promising future for the in-vehicle infotainment market.
Companies like Alpine, Robert Bosch, Mitsubishi, Denso, Harman, and Continental are some of the leading global suppliers of infotainment systems in the market. other companies such as Panasonic Corp., Clarion Corporation, sin Seiki Co., Ltd., JVC Kenwood are some of the other key players in the market.
In-Vehicle Infotainment Market Segmentation
By Vehicle Type
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