Organic Rice Protein Market to Grow at a CAGR of 18.34% During 2022–2030

Introduction

The global Organic Rice Protein Market was valued at USD 84.59 million in 2020 and is projected to reach USD 455.65 million by 2030 at a CAGR of 18.34% from 2022 to 2030.

Organic protein from rice is a kind of plant-based protein that is utilized in place of animal and dairy protein. The rice protein is typically taken from brown rice after being treated with enzymes, resulting in the separation of the rice's carbohydrates and proteins. Since pasteurization is not necessary, organic rice protein powder is free of chemical processing. It is free of hormones and antibiotics because it is not made from animal products.

Market Dynamics

Demand for lactose-free and Gluten-free products is Driving the Market

Due to its lactose-free and gluten-free qualities, organic rice protein is in higher demand in the sports industry, which is anticipated to propel market expansion for organic rice protein in the near future. Due to its advantageous qualities, such as its capacity to repair muscle breakdown brought on by rigorous training and exercise, protein consumption is essential for athletes. Another factor that is anticipated to enhance demand for protein components in the sports industry over the projected period is the ability of rice protein products to assist athletes in reducing their hunger and calorie intake. 

Health Enthusiasts are Driving the Market

Among those who are interested in their health, brown or organic rice is much sought after. In order to prevent the negative impacts of insecticides and pesticides, people are choosing organic rice as they become more health-conscious. Additionally, rising demand for rice protein in foods and beverages, such as protein shakes and yoghurt and spreads with added protein, is anticipated to boost market revenue development between 2021 and 2030. 

The Rising Awareness about Plant-Based Medicines Will Bring in new Opportunities

Over the projected period, the pharmaceuticals section is anticipated to be driven primarily by rising demand for plant-based medications and rising consumer awareness of their advantages over other plant-based goods. The end-use industries, such as food & beverage, pharmaceuticals, cosmetics, and animal feed, are anticipated to grow at the highest rate in emerging nations like China, Brazil, and India. As a result, the market for rice protein is expected to expand at a faster rate in these nations.

Regional Analysis

The market for organic rice protein can be further divided into North America, Europe, Asia-Pacific, South America, and the Rest of the World, depending on geography. Compared to its competitors, North America enjoyed a commanding market share of 34% in 2021. This is due to the strong demand from the application sectors, which include dairy substitutes, meat extenders and analogues, bakery & confectionery, sports & energy nutrition, and others. Due to their useful qualities, rice protein products are attracting the attention of major businesses globally.

Due to strong demand from the food and beverage industry, North America was the largest market in 2020 and represented over 49% of the entire volume. This region's market share has increased globally, thanks to the prevalence of several producers. By controlling the bulk of the volume and revenue shares in the industry in 2020, the U.S. dominated the market. Over the course of the projection period, technological developments in combination with a high rate of new product adoption in this region are anticipated to significantly boost demand.

The three largest markets in the Asia Pacific in 2020 were Japan, China, and India. Over the projected period, demand for nutritious goods containing protein is expected to increase as a result of growing consumer awareness of the benefits of leading healthy lives. 

The State Food and Drug Administration in China, the Food Safety and Standards Act in India, and the Japan Health and Nutrition Food Association are a few of the organisations that control the use of different ingredients in food and beverage products in order to protect consumer safety and the quality of the food in their respective nations. As part of their efforts to raise consumer awareness and aid in the creation of new goods, these organizations also encourage the use of nutrient-dense foods and engage in research and development in this area.

Key Highlights

• The global Organic Rice Protein Market was valued at USD 84.59 million in 2020 and is projected to reach USD 455.65 million by 2030 at a CAGR of 18.34% from 2022 to 2030.
• Health Enthusiasts and demand for lactose-free and gluten-free products are driving the market.
• This market can be segmented on the basis of product, application, regions and competitors.
• By 2030, North America is anticipated to have the largest market share, with the Asia Pacific emerging as the fastest-growing market.

Competitive Players

1. RiceBran Technologies
2. Shaanxi Fuheng
3. Nutrition Resource Inc.
4. AIDP Inc.
5. Axiom Foods Inc.
6. Nutribiotic
7. Cambridge Commodities
8. Healy Group
9. A&B Ingredients
10. North Coast Naturals
11. Organic Ingredients Co. Ltd.

Recent Developments

• In December 2022, A New Magtein® Human Clinical Study Was Published in Nutrients, According to AIDP, Inc.
• In September 2022, AIDP, Inc. announced an exclusive deal to distribute LuzixineTM, an alfalfa protein.
• In July 2022, As the authorized distributor for Lyckeby, Sweden, A&B Ingredients is delighted to provide functional native starches to its North American customers.
• In June 2022, A&B Ingredients, a pioneer in offering innovative, clean-label, and functional ingredient solutions to the food and beverage industry, recently added Texta Feve, textured Faba bean proteins, to its line of plant-based, functional ingredients.

Segmentation

1. By Product
   1. Rice protein isolates
   2. Rice protein concentrates
   3. Others
2. By Application
   1. Food and beverages
   2. Pharmaceutical
   3. Cosmetics
   4. Animal feed
3. By Organic Rice Protein Application
   1. Sports & Energy Nutrition
   2. Bakery & Confectionery
   3. Meat Analogues & Extenders
   4. Dairy Alternatives
   5. Others