Rapid Adoption of Active Lifestyle to Drive the Dietary Supplements Market Growth

Globally, the customers are inclining towards an active lifestyle to prevent the prevalence of several illnesses related to sedentary lifestyle. In line with this, the manufacturers are channelizing efforts to promote the health benefits of their dietary supplements and gain a competitive edge. Infant healthcare is an emerging market opportunity on account of the rising prevalence of malnourishment in emerging countries due to lack of proper facilities. Companies are actively working to develop products that can be marketed as a nourishing dietary supplement for infants at affordable prices. Growing demand for organic dietary supplements is offering lucrative opportunities to the market players. However, regulatory policies and lack of consensus on a common definition is projected to hamper the market growth.

Impact of COVID-19

Dietary supplements are priced relatively high than other medicines or food supplements. The coronavirus pandemic has brought global trade to a halt, which has resulted in several businesses to shut down, further hampering the market growth. On the production side, lack of raw materials used in the manufacturing of dietary supplements and disruption in the supply chain impedes the market growth.

Market Segments

1. By Product
   1. Vitamins
   2. Minerals
   3. Herbal Supplements
   4. Omega-3 Fatty Acids
   5. Probiotics
   6. Others
2. By Form
   1. Tablets
   2. Capsules
   3. Powders
   4. Liquids
   5. Others
3. By Distribution Channel
   1. Online Retail
   2. Pharmacies and Drugstores
   3. Supermarkets & Hypermarkets
   4. Specialty Health Stores
   5. Direct Selling