Global Short Video Platform Market Grows at a Staggering CAGR of 18.94%

Introduction

A short video platform is a digital service that enables users to create, share, and watch brief video clips, typically lasting from a few seconds to a few minutes. Platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed online content consumption by making it rapid, engaging, and highly interactive. These platforms utilize AI-powered recommendation algorithms to personalize user feeds based on viewing patterns, optimizing engagement and retention. Content creators use them for entertainment, education, marketing, and social activism, often incorporating filters, music, and special effects to enhance videos. Due to their viral nature, businesses capitalize on short video platforms for brand promotion, influencer marketing, and product launches.

The global short video platform market is experiencing rapid growth, fueled by evolving digital consumption trends and advanced technology adoption, including widespread 5G connectivity and AI-driven content personalization. This expansion is further driven by increasing mobile internet penetration and a surge in user-generated content. Simultaneously, government policies and stringent data security regulations ensure privacy protection in global markets. Emerging trends, such as integrating AI for content optimization and integrating social media with e-commerce functionality, are accelerating market expansion. Economic recovery post-pandemic and ongoing ICT investments are sustaining momentum. Additionally, government incentives and infrastructure upgrades stimulate growth while rising consumer demand continues to boost revenue across various regions.

Market Dynamics

Proliferation of smartphones and internet access drives market growth

The widespread adoption of smartphones and improved internet accessibility has significantly increased the user base of short video platforms. In 2023, global internet penetration reached 64.4%, leading to a surge in mobile video consumption. Affordable mobile data and the expansion of 5G networks have further fueled demand for short-form content. Emerging markets in Africa and Southeast Asia are seeing rapid growth in internet users, contributing to the rising adoption of these platforms.

Moreover, the availability of budget-friendly smartphones with high-quality cameras has empowered content creators, democratizing content production and extending the market’s reach. Integrating social media algorithms and AI-driven content discovery has enhanced user engagement, increasing platform retention and interaction time.

Growing adoption of short videos for B2B marketing and lead conversion creates tremendous opportunities

Short video platforms are now essential for brand storytelling, product showcases, and targeted advertising in B2B marketing. Businesses leverage short-form videos to engage audiences, highlight products, and drive customer conversions. These platforms offer cost-effective marketing solutions with a broad reach, making them ideal for B2B campaigns. In-app advertisements and influencer collaborations allow companies to connect with niche audiences more effectively, strengthening corporate engagement.

• For example, approximately 69% of B2B marketers invest in video marketing, while 84% leverage content marketing to build brand awareness. AI-driven analytics tools help marketers track engagement, optimize campaigns, and refine content strategies.

The rise of shoppable videos and interactive ads further enhances lead conversion rates, making short video platforms indispensable for modern digital marketing. The shift from text-based ads to short-form video marketing ensures continued corporate adoption, opening new avenues for monetization and audience expansion.

Regional Analysis

North America remains the leading region in the global short video platform market, thanks to its highly developed digital infrastructure and strong consumer spending on digital entertainment. Supportive government policies promoting broadband expansion and digital innovation have created an environment conducive to technological advancements.

Furthermore, close collaboration between industry associations and regulatory bodies has led to substantial investments in next-generation connectivity and content creation. The region’s well-established regulatory framework, high disposable income levels, and widespread smartphone adoption have cemented its leadership position. The convergence of technology, policy, and evolving consumer behavior continues to drive North America’s dominance in the market.

Key Highlights

• The global short video platform market size was worth USD 40.58 billion in 2024 and is estimated to reach an expected value of USD 48.27 billion in 2025 to USD 193.91 billion by 2033, growing at a CAGR of 18.94% during the forecast period (2025-2033).
• Based on Type, the global market is divided into live videos and video posts. Live Video segment dominated the market with the largest market revenue.
• Based on device type, the global market is segmented into smartphones, tablets, desktops, laptops, and others. Smartphones Segment holds the largest market share
• Based on the Business Model, the global market is segmented into advertising-based, subscription-based, and others. The advertising-based segment dominated the market with the most significant market revenue.
• Based on End-Use, the global market is segmented into education, media & entertainment, live commerce, and others. Media & entertainment segment dominated the market with the most significant market revenue.
• Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America dominates the global short video platform market with a significant share during the forecasted period.

Competitive Players

1. ByteDance
2. Meta Platforms
3. Tencent
4. Kuaishou
5. Snap Inc.
6. Pinterest
7. Bilibili
8. TikTok
9. Instagram
10. YouTube
11. Vimeo
12. Likee
13. Others

Recent Developments

• In February 2025, Turku-based Videobot, an omnichannel interactive short-form video platform, secured €2.8 million in funding to enhance its video experience (VX) platform. The round was led by Volta Ventures, Expon Capital, and Superhero Capital, adding to its previous €2.2 million funding in 2023 and €500k from Business Finland. This investment highlights growing interest in interactive short-form video solutions to enhance customer engagement.
• In April 2024, Amazon’s Twitch launched Discovery Feed, a short-form video feature that allows users to scroll through clips from longer livestreams. This move comes shortly after a US law threatened TikTok’s future. Discovery Feed appears as a new tab on Twitch’s mobile app, aiming to boost content discovery and engagement in the short video platform market.

Segmentation

1. By Type
   1. Live Video
   2. Video Posts
2. By Device Type
   1. Smartphones
   2. Tablets
   3. Desktops
   4. Laptops
   5. Others
3. By Business Model
   1. Advertising-Based
   2. Subscription-Based
   3. Others
4. By End-Use
   1. Education
   2. Media & Entertainment
   3. Live Commerce
   4. Others
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa