Short Video Platform Market Size, Share & Trends Analysis Report By Type (Live Video, Video Posts), By Device Type (Smartphones, Tablets, Desktops, Laptops, Others), By Business Model (Advertising-Based, Subscription-Based, Others), By End-Use (Education, Media & Entertainment, Live Commerce, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Short Video Platform Market Size

The global short video platform market size was worth USD 40.58 billion in 2024 and is estimated to reach an expected value of USD 48.27 billion in 2025 to USD 193.91 billion by 2033, growing at a CAGR of 18.94% during the forecast period (2025-2033).

A short video platform is a digital content-sharing service that allows users to create, upload, and consume brief video clips, typically ranging from a few seconds to a few minutes. These platforms, like TikTok, Instagram Reels, and YouTube Shorts, have revolutionized online content consumption by making it fast, engaging, and highly interactive. Leveraging AI-driven recommendation algorithms, they personalize user content based on their viewing habits, maximizing engagement and retention. Creators use these platforms for entertainment, education, marketing, and social activism, often utilizing filters, music, and special effects to enhance their videos. Due to their viral potential, businesses leverage short video platforms for brand promotion, influencer marketing, and product launches.

The global short video platform market is growing strongly, driven by fast-changing digital consumption habits and sophisticated technology integration, such as ubiquitous 5G adoption and AI-based personalization. This growth is supported by speedy mobile internet penetration and a record-breaking explosion in user-generated content. At the same time, government efforts and accurate regulatory environments ensure data security and privacy in worldwide markets. Rising worldwide trends, such as the merging of artificial intelligence to optimize content and the blurring of social media with e-commerce functionality, are driving market growth at an accelerating pace. Economic recovery from the pandemic and forward ICT investments have reinforced sector momentum. Furthermore, robust government support and special subsidies stimulate infrastructure upgrades while consumer demand propels revenue in various regions.

Source: Department of Economics and Statistics, Government of Kerala and Straits Research

Latest Market Trend

Integration of E-Commerce into short video platforms

Short video platforms increasingly integrate e-commerce capabilities, revolutionizing user experience and monetization strategies. This development allows users to buy products directly via in-stream video links, making the customer journey smooth. Examples include platforms such as TikTok, which have introduced capabilities for creators to link items within their content, causing impulse buying to spike. One research pointed out that this "short video + e-commerce" business model significantly impacts consumers' shopping behavior, as users indicated enhanced expenditure resulting from smooth integration.

Additionally, short video platforms are increasingly using AI and advanced editing tools to facilitate content creation and dissemination. Platforms like Vimeo are utilizing AI to assist creators with auto-editing and optimization. YouTube launched "YouTube Create," a specialized app that makes video making easier for Shorts, allowing users to produce compelling content more quickly. These features enable platforms to onboard more creators, enhance user experience, and boost engagement.

Global Short Video Platform Market Growth Factors

Proliferation of smartphones and Internet access

The wide adoption of smartphones and enhanced internet availability have increased the number of users for short video platforms. In 2023, global internet penetration stood at around 64.4%, enabling more video content consumption on mobile phones. This technology accessibility has been instrumental in pushing user interest and market expansion. The affordability of mobile data, coupled with the expansion of 5G networks, has further fueled the demand for short-form video content. Emerging markets, such as Africa and Southeast Asia, are witnessing a surge in internet users, contributing to the growing user base for short video platforms.

Additionally, the rise of low-cost smartphones with high-quality cameras has empowered content creators, democratizing content creation and expanding the market’s reach. Social media integration and algorithm-driven content discovery mechanisms have enhanced engagement, keeping users active for longer durations on these platforms.

Shift toward video content consumption

Consumer preferences are now shifting towards video content as compared to conventional media. Short videos have gained popularity due to their brevity and interest.

• For example, according to a report by GSMA, by 2025, 82% of internet traffic will be generated by video content globally, pointing towards a shift in content viewing behavior.

The popularity of video-based social platforms like TikTok, Instagram Reels, and YouTube Shorts underscores this trend, as users increasingly prefer quick, engaging, and easily consumable content. The rise of video-driven social commerce has also contributed to this growth, with brands leveraging short videos to boost engagement and conversion rates.

Furthermore, AI-powered content recommendation engines and interactive features such as live streaming, polls, and gamification have made short video platforms more engaging and addictive. The ongoing decline in traditional media consumption further solidifies the dominance of video content in the digital landscape.

Market Restraint

Regulatory and legal issues

Regulatory and legal issues act as a significant restraint for short video platforms. Stringent data privacy laws, such as Europe's GDPR and fresh OTT laws in India, increase compliance costs. Government policies like potential bans and divestment orders, as in the case of TikTok in the US, contribute to complexity. Additionally, multiple legal squabbles and policy fluctuations lead to uncertainty, which hinders long-term strategic investment and market growth. Content moderation challenges also pose a regulatory risk, as platforms must comply with local laws on misinformation, hate speech, and intellectual property rights. For instance, several countries have introduced digital content regulations that require short video platforms to implement strict content filtering mechanisms.

Additionally, concerns regarding child safety and inappropriate content have led governments to enforce age restrictions and parental control mechanisms, increasing operational challenges. These regulatory burdens may limit market entry for new players and slow expansion in regions with strict data localization laws.

Market Opportunity

Growing adoption of short videos for B2B marketing and lead conversion

Short video platforms provide companies with brand storytelling, product showcasing, and niche advertising. Companies use short-form videos to engage with audiences, display products, and turn customers into buyers. The platforms are cost-effective marketing solutions with high penetration, making them ideal for B2B marketing campaigns. Companies can reach niche audiences more effectively with in-app ads and influencer collaborations. This capability enables platforms to expand their corporate user base and capture a more significant percentage of advertisers.

• For instance, approximately 69% of B2B marketers invest in video marketing, and around 84% of B2B marketers successfully create brand awareness through content marketing. Integrating AI-powered analytics tools enables marketers to track engagement metrics, optimize campaigns, and personalize content strategies.

Additionally, the rise of shoppable videos and interactive ads further enhances lead conversion rates, making short video platforms an indispensable tool for modern digital marketing. The increasing preference for short videos over text-based ads ensures continued growth in corporate adoption, paving the way for new monetization opportunities in the B2B segment.

Regional Insights

North America: Dominant region with a significant market share

North America is the dominant region in the global short video platform market because of its highly developed digital infrastructure and high consumer spending on digital entertainment. Robust government policies for broadband growth and digital innovation have encouraged a suitable environment for technological development. Further, effective collaboration between industry associations and public authorities has resulted in enormous investments in the next generation of connectivity and content creation. The region's advanced regulatory environment, high disposable incomes, and ubiquitous smartphone adoption have reaffirmed its leadership position. This convergence of technology, policy, and consumer behavior continues to fuel market dominance in North America.

United States Short Video Platform Market Trends

The U.S. hosts key platforms such as YouTube and Instagram, which have incorporated short-form video capabilities to meet changing consumer tastes. In 2024, 86% of U.S. adults indicated receiving news from digital devices, with a large percentage watching video content. YouTube, in particular, has diversified its offerings to live TV, podcasts, and music, with ad revenue hitting an all-time high of USD 36.1 billion in 2024.

Asia-Pacific: Rapidly growing region

The Asia-Pacific region is witnessing fast growth in the short video platform market due to increasing digital adoption and deepened internet penetration. India, Indonesia, and Vietnam are a few countries witnessing a mobile connectivity boom due to low-cost smartphones and government efforts to improve digital infrastructure. A combination of youth populations and an expanding middle class has driven content consumption, with some markets seeing more than a 40% boost in platform use every year. Government strategic investments by local governments and multinational tech companies also drive market expansion. This rapid landscape makes the Asia-Pacific region the world's fastest-growing market.

India Short Video Platform Market Trends

After the 2020 ban on TikTok, India experienced a rise in local apps such as MX TakaTak and Moj. Eventually, more prominent American platforms like YouTube Shorts and Instagram Reels took over the market. Indian creators adjusted to these platforms, making India's massive user base for YouTube and Instagram possible.

Countries Insights

• China: China's short video market is controlled by apps such as Douyin and Kuaishou. Micro-drama, which creates minute-long shows for viewing on mobiles, has grown into a $5 billion a year market. The platforms have attracted a predominantly middle-aged base, resulting in quick growth and strong potential for international expansion.
• Brazil: Brazil has witnessed an increase in the consumption of short-form videos, especially on sites such as Instagram and TikTok. The population of young people and growing internet penetration have helped fuel this trend, with numerous users creating and consuming content every day.
• Indonesia: Indonesia's vast and young population has adopted short video apps, with TikTok and Instagram Reels being the most popular. Indonesia's digital space has been transformed quickly, with users investing significant time in these apps for entertainment and knowledge.
• Russia: In Russia, social networks such as VKontakte have brought short video capability to their pages to match what TikTok provides. Integrating these features made users engage even more, thanks to an enlarged community of audiences and creators alike.
• Mexico: Mexico's adoption of short video sites has been rapid, and TikTok and Instagram Reels have amassed big audiences. Mexico's cultural popularity of music and storytelling has pushed the content frontiers, establishing the platforms at the heart of digital entertainment there.
• Japan: Japan's tech-savvy audience has welcomed short-form video content, with popular platforms such as TikTok showing strong growth. The fusion of old and new content resonates with a broad audience, making it a rich creator ecosystem.

Segmentation Analysis

By Type

Live video segment dominated the market with the most significant market revenue.Live video content is ruling the market of short video platforms because of real-time interaction and interactivity. Consumers appreciate instant communication and dynamic storytelling, resulting in massive market share growth. The format's ability to create immediate user interaction and community engagement makes it a vital growth sub-segment.

By Device Type

Smartphones segment holds the largest market share. Smartphones continue to be the leading device for viewing short video content. Their convenience, high camera features, and popularity have led to smartphones accounting for a significant share of video platform usage. Ongoing advancements in mobile processing and display technology further enrich user experiences. Government programs supporting digital literacy and low-cost mobile connectivity have entrenched smartphones as the leading channel, with high engagement rates and steady revenue growth from mobile-focused audiences.

By Business Model

Advertising-based segment dominated the market with the largest market revenue.The advertising-based business model remains the predominant top-line contributor in the short video platform industry as increasingly more platforms derive most of their revenues from advertisement placements. Focused advertising fueled by advanced data analytics guarantees efficient segmentation of the market. Strategic partnerships with big brands and government-sponsored online media campaigns attest to this model. As advertisers increasingly commit larger budgets to digital interactions, the ad-funded model remains an important growth driver.

By End-Use

Media & entertainment segment dominated the market with the largest market share. The entertainment and media sector fuels tremendous demand for short video platforms with content that resonates with various audiences. Entertainment hosting platforms have seen growth driven by extensive user engagement and content going viral. Backed by government culture programs and public-private collaboration in digital media, this sub-segment finds comfort in ongoing innovation in content forms, promoting sustained audience growth and diversified revenues.

Company Market Share

Kuaishou: An Emerging Player in the Global Short Video Platform Market

Kuaishou is becoming an emerging player in the market for short video platforms, fueled by substantial user expansion and creative content strategies. It focuses on localized content and live streaming, developing highly interactive digital experiences for diverse viewers. The company utilizes sophisticated AI and data analytics to maximize content delivery and optimize user experience. Supported by strategic government backing and substantial investments, Kuaishou is building its market presence domestically and abroad.

Recent Developments:

• In January 2025, Kuaishou Technology launched the “multi-image reference” feature in its Kling AI 1.6 model, enhancing AI video generation by ensuring visual consistency. This feature allows users to upload multiple images of a subject, enabling AI to integrate them into seamless, high-quality videos based on text prompts. It empowers creators with greater precision, improving content production on short video platforms.

Recent Developments

• February 2025- Turku-based Videobot, an omnichannel interactive short-form video platform, secured €2.8 million in funding to enhance its video experience (VX) platform. The round was led by Volta Ventures, Expon Capital, and Superhero Capital, adding to its previous €2.2 million funding in 2023 and €500k from Business Finland. This investment highlights growing interest in interactive short-form video solutions to enhance customer engagement.
• April 2024- Amazon’s Twitch launched Discovery Feed, a short-form video feature that allows users to scroll through clips from longer live streams. This move comes shortly after a US law threatened TikTok’s future. Discovery Feed appears as a new tab on Twitch’s mobile app, aiming to boost content discovery and engagement in the short video platform market.