Snacks and Desserts Anticipated to be the Fastest Growing Segment in Barley Malt Syrup Market

Introduction

Social media has been gaining significant clout amongst young users and millennials. The platform has not only given fame and recognition, but it has also made it a source of generating income. Among the most popular segments of social media is the cooking segment. Many of the social media influencers are posting cooking and baking videos. Popular among them are the easy to cook food and breakfasts for the urban middle class, living away from home's comforts. In addition to this, these consumers are also health-conscious, owing to which many videos showcase sugar-free alternatives. These influencers are the prime contact points for brand endorsements to showcase the different barley malt syrups in their shows. As easy to cook meals consist of snacks and desserts, this segment are expected to be among the fastest-growing segment during the forecast period.

The Asia-Pacific and the Middle East are among the two regions which are anticipated to witness the highest growth rate. These regions are home to some of the fastest-growing economies globally and are home to a wide range of migrants coming from various cultures. The cultural influence and mixing will be among the primary reasons for the growth of this market.

Impact of COVID-19 on the Barley Malt Syrup Market

The barley malt syrup market is directly influenced by consumer behavior. The market is expected to witness a dip in its growth rate, decreasing consumer spending. However, with the lowering of social dining, there is expected to be an increase in barley malt syrup consumption among consumers who are now increasingly operating from homes. In addition to this, commercial food joints, which have now changed their mode of operation and are focussing on online deliveries, will also contribute to this market's growth during the recovery period.

Competitive Players

Recent Developments

Segmentation

Barley Malt Market Segmentation

By Nature

• Organic
• Conventional

By Extract Type

• Diastatic
• Non-Diastatic

By Application

• Bakery and Confectionery
• Beverages
• Snacks and Desserts

By Sales Channel

• B2B
• B2C

By Region

• North America
• Europe
• Asia-Pacific
• Central and South America and the Caribbean
• The Middle East
• Africa